Marketing

When the pandemic lockdowns struck, digital marketing quickly became the best form of outreach for cannabis retailers. But now that restrictions have largely been lifted, how has the industry’s landscape changed?

Golden Shores Cannabis Co. is adding beeswax with wildflower seeds to their prerolls with the goal of reducing waste and providing a sustainable environment for pollinators.

PepsiCo is introducing a new beverage infused with hemp seed oil under the company’s Rockstar Energy product line.

Kieryn Wang is the founder and CEO of ALMOSTCONSULTING, a Seattle-based digital and experiential cannabis marketing firm focused on women and prioritizing a more diverse industry.

TJ Stouder is the founder and CEO of MyHi, which offers patented stir STIKs containing water-soluble and fast-acting THC powder for a truly convenient and sociable cannabis experience.

Weedmaps and rapper/cannabis entrepreneur Berner are launching a social media platform in response to the deletion of multiple cannabis-friendly accounts from various networks.

Tumblr updated its advertising policies this week to allow ad campaigns by hemp CBD companies and Colorado- and California-based cannabis companies.

The cannabis brand Cookies is being accused of marketing to children due to the company’s name and brand colors.

A federal judge on Monday permanently blocked Capna Intellectual from using a product logo after a legal challenge by Kool cigarette brand owner ITG Brands.

A cannabis business in Portland, Maine is facing a $10,000 fine over the company logo, which regulators say violates a state law prohibiting cannabis packaging or labels from depicting images that might “reasonably” appeal to minors.

The FTC and FDA have launched “Operation CBDeceit,” sending fines and warning letters to CBD companies who allegedly made false or misleading health claims about their products.

Will Read is the founder and president of CannaPlanners, a Vermont-based web design and marketing company that specializes in the needs of the cannabis industry.

With the digital age in full swing, cannabis companies must learn to adapt to modern necessities like an optimized strategy for SEO, or search engine optimization.

Subversive Capital Acquisition Group has announced the purchasing of Caliva and Left Coast Ventures and the forming of TPCO Holding Corp., aka The Parent Company.

Shawn Gold is the founder and CEO of Pilgrim Soul Creative, a cannabis lifestyle brand based on using cannabis to encourage creative thinking.

A recent study by Washington State University researchers found that teenage boys are easily influenced by social media and advertising into believing that cannabis will improve their sex lives.

Jay-Z’s new cannabis brand Monogram has launched a billboard advertising campaign at the borders between states with disparate cannabis laws.

The EU Parliament has voted to raise THC limits for industrial hemp from 0.2 to 0.3 percent and to establish hemp industry marketing standards.