Canada’s Cannabis Packaging Rules Will Make Branding Difficult
Fri / Jun 22nd
While cannabis enthusiasts are celebrating the passage of Canada‘s historic legalization legislation this week, the rules agreed on by lawmakers… Read More
Marketing
Cannabis marketing is a nuanced process the legality of which varies from state to state. Knowing the right verbage, image laws, and other regulations for marketing is a job in itself. Read on to learn more about marketing cannabis products in the form of articles, Q&A’s, how-to’s and more:
Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand
Wed / Feb 7th
When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but… Read More
More Than a Box: How Packaging Impacts Your Bottom Line
Thu / Dec 28th
“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor… Read More
How to Use (or Lose) a Cannabis Trademark
Tue / Dec 5th
In a nascent industry like cannabis, becoming familiar to customers is essential to sales growth. Marketing experts will tell you… Read More
Matt Rizzetta: Leveraging PR to Grow Household Cannabis Brands
Tue / Nov 14th PODCAST
Matt Rizzetta is the CEO of North 6th Agency, a public relations firm based in New York City and Toronto… Read More
How to Add Big Value for Little Cost to Your Cannabis Products
Tue / Nov 14th OPINION
Developing your product and developing your packaging are critical to the sales process, but how do you add value without… Read More
How Your Style Guide Makes or Breaks Your Cannabis Brand
Fri / Oct 6th
Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake… Read More
Cody Stevenson: Working Hard for the Right Reasons
Tue / Oct 3rd INTERVIEW
Cody Stevenson is a serial entrepreneur with an emphasis in the digital space, and he is the current Director of… Read More
Washington Cannabis Company Offering Music Downloads with Joint Purchases
Mon / Sep 18th
A new cannabis-focused music distribution service called Hi-Tunes is offering pre-rolled joints that come with QR codes for free music downloads, Complete… Read More
What “Back to School” Means for Your Cannabis Brand
Wed / Sep 13th
As we close the summer and head back to our fall routines in business and life, I began thinking of… Read More
Survey Finds Marketers Lukewarm to Enter Cannabis Space
Fri / Aug 18th
According to a survey by Emerging Insider, a content relations firm, marketers throughout North America are split on whether or not… Read More
Make Your Cannabis Brand Stick with StickerYou
Wed / Aug 16th PRESS RELEASE
With restrictions on product advertising so commonplace in the cannabis industry, it is incredibly important for cannabis companies to make… Read More
Vanessa Corrales: Infusing an Edibles Brand with Personality
Wed / Aug 9th PODCAST
Vanessa Corrales is the founder of San Diego, California-based B-Edibles, an infused edibles manufacturer that creates infused sugar products and is… Read More
‘High Five:’ Branding and Developing Products for All Five Senses
Wed / Aug 9th
In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand… Read More
Dave Peck: Adapting Social Media Marketing Strategies to the Cannabis Space
Tue / Jul 25th PODCAST
Dave Peck is the Chief Marketing Officer for KIND Financial, a business offering seed-to-sale software technology to help cannabis companies… Read More
Last Brand Standing: Creating an Authentic Cannabis Brand
Wed / Jul 12th
Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic.… Read More
Former PayPal Exec Joins Cannabis Compliance Firm
Tue / May 16th
The former Global Head of Social and Digital Marketing at PayPal has taken his talents to KIND Financial as Dave… Read More
Researchers Find Shifting Cannabis Consumer Buying Habits
Thu / Apr 27th
Two new studies show changes in not just cannabis consumer buying habits but the consumers themselves, according to a report… Read More
Defining Your Cannabis Brand
Thu / Apr 13th
Recently I was vending at a popup sesh in Sacramento. One of the things I love about doing these is… Read More
Hemp Oil Regulations Are More Complicated Than You Might Think
Tue / Apr 11th
Legal cannabis sales in the U.S. last year reached $6.7 billion, a growth of 30 percent, according to an ArcView… Read More
David Barakett: Growing a Multi-State Dispensary Chain
Fri / Mar 24th PODCAST
David Barakett is the CEO of ShowGrow, a culture-focused dispensary chain with California locations in Los Angeles, Santa Ana, and… Read More
Ethical Imperatives in Cannabis Advertising: How the Right Branding Can Change the World
Tue / Mar 14th
People tend to have a lot of mixed feelings when it comes to advertising. They think of Mad Men –… Read More
Film-Inspired ‘Star Leaf’ Cannabis Brand Launches in Washington
Wed / Mar 1st
The creators of ‘Star Leaf,’ a sci-fi cannabis horror/comedy film released in 2015, have launched a cannabis brand of the… Read More
Advanced Email Marketing Techniques for Cannabis Companies: A/B Testing
Mon / Jan 2nd
Because of its low cost and high efficiency in building trust and bringing in new leads, we hope your organization… Read More
