Marketing

Josh Kesselman is the founder and CEO of RAW®, the globally popular and successful rolling paper brand.

Twitch, the popular online streaming platform owned by Amazon, recently updated its branding policy to ban cannabis companies from sponsoring channels on the platform.

Lavall Chichester is the CEO of Growth Skills, an award-winning growth marketing agency based in New York City that specializes in developing custom, multifaceted strategies to accelerate audience and revenue growth for brands.

Lawmakers in the Rhode Island House approved a proposal for reworking the state’s cannabis advertising laws. The bill, which would allow state-licensed dispensaries to advertise via billboards, goes next to the Senate.

Montana lawmakers tabled two cannabis industry bills: one which would have barred adult-use businesses from using print, TV/radio, or billboard promotions, and another to require packaging labels to include warnings about using cannabis while pregnant.

Whether you run a B2B or B2C cannabis company, effectively communicating and connecting with your customers remains utterly important. Here are five of the cannabis industry’s most common marketing mistakes, and tips for avoiding them!

While most cannabis industry professionals recognize the downsides of stigmatized terms like “marijuana” and “weed,” that doesn’t mean you should neglect these terms in your SEO strategies.

Welcome to the first installment of our 2023 Cannabis Industry Predictions series, featuring the voices and opinions of experts in cannabis retail, branding, education, and consumer packaged goods.

The popularity of short-form videos has skyrocketed in recent years. Here are three ways that cannabis operators and adjacent companies can utilize video marketing.

The Pennsylvania Agriculture Department has secured $200,000 in grant funding for projects that increase awareness and sales in the state’s hemp industry.

Nidhi Lucky Handa is the Co-Founder and CEO of LEUNE, a lifestyle cannabis brand available in California, Arizona, and Maine.

Gentlemen Smugglers is a new Massachusetts cannabis brand co-founded by Barry “Flash” Foy, a smuggler-turned-entrepreneur who served 11 years in prison under federal drug kingpin charges.

While every industry has had to adapt to shifting attitudes about office work and in-person networking, the cannabis industry in particular needs to explore alternatives to large corporate trade shows.

The New York State Office of Cannabis Management released a set of proposed regulations this week addressing cannabis marketing, packaging, labeling, and lab testing requirements.

Weedmaps has acquired Enlighten, a cannabis-focused digital menu and ad company.

Schwazze’s Star Buds dispensary chain is the first cannabis brand to put its logo on a professional sports team’s jerseys after partnering with the Colorado Summit, a new American Ultimate Disc League franchise.

When the pandemic lockdowns struck, digital marketing quickly became the best form of outreach for cannabis retailers. But now that restrictions have largely been lifted, how has the industry’s landscape changed?