Avaans Media PR

The premier cannabis PR choice formerly known as Primo PR, Avaans combines all the cannabis experience of Primo PR since 2015, with PR in technology, consumer goods, social impact, and more. Working with tomorrow’s best known cannabis brands, we provide a boutique PR experience. Your team is experienced and deeply engaged in your cannabis PR success. We emphasize PR strategy, content, and media placement, the result is exceptional PR results from startup through IPO. So, if you’re looking to maximize increase brand value, impress investors, or become a household name, we’re the cannabis industry’s preferred PR choice.


PR & Social Media Analytics

Measure what matters to you. We will help you maximize insight on business outcomes that matter most.

Media Relations

We manage your brand’s reputation with the press to increase media coverage.

Social Media

Social media and PR are the siblings of a stellar reputation. Combining the two outputs with an aligned strategy supercharges outcomes.

Content Strategy & Development

From white papers to video content campaigns and sponsored content, our team of expert communicators develops content that sings.

Event Marketing

Our strategic event marketing consultations help earn activation awards and recognition. If you’re looking for a press-worthy event, you’ve come to the right strategists.

PR Strategy

We’re your outside eyes and ears, we ensure you stand out with all your communications and PR initiatives.


Tara Coomans

Coomans’ eagle eye for trends and business acumen has earned her numerous awards. Agency owner since 2008, Coomans’ build Avaans Media’s cannabis division from the ground up and continues to innovate strategies and outcomes to meet the needs of the dynamic cannabis industry.