Colorado Pro Ultimate Frisbee Team Sponsored By Star Buds Dispensary Chain

Schwazze’s Star Buds dispensary chain is the first cannabis brand to put its logo on a professional sports team’s jerseys after partnering with the Colorado Summit, a new American Ultimate Disc League franchise.

Full story after the jump.

The Colorado Summit, a new expansion team in the American Ultimate Disc League (AUDL), has announced the team is officially sponsored by Star Buds, a Colorado-based cannabis dispensary chain. Under the partnership, the Star Buds logo will be displayed on Colorado Summit jerseys; it will be the first time a cannabis company appears as a featured sponsor on a professional sports team’s jerseys, the company announced in a press release.

The uniforms have similar colors to the National Hockey League’s Colorado Avalanche and those of the Major League Soccer team Colorado Rapids. The Summit jerseys will display the Star Buds logo (without the cannabis leaf) prominently across the players’ chests.

The partnership was unveiled on May 4 at a media event with Randy Gradishar in attendance, a member of the Denver Broncos Ring of Fame and the team’s all-time tackle leader who was representing Long Dealerships, along with other Summit sponsors including Sun Run Solar and Ultimate Lending Team, which are also investing in the team. The UADL kicks off its season this weekend in Seattle.

Owned and operated by Schwazze, Star Buds has 19 locations across Colorado.

According to the league’s website, there are 25 AUDL teams. The organization’s mission is to “increase the visibility” of Ultimate frisbee “by creating fun, family-friendly events that showcase the sport being played at its highest level.”

Editor’s note: This article was updated for clarity.

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