Cannabis Marketing Summit Announces Speaker & Workshop Line-Up Coming Online June 8-10

Producer Cannabis Marketing Association is excited to partner with MJBizDaily for a consecutive year.

Denver, Colorado — May 13, 2021 — Cannabis Marketing Association (CMA) is excited to announce the second annual virtual Cannabis Marketing Summit (CMS) held from June 8 to June 10 in partnership with MJBizDaily.

The Cannabis Marketing Summit is the premier annual event for marketers and communications professionals in the cannabis industry. Last year’s event attracted attendees from across North America representing prominent brands, retailers, and marketing agencies from all major markets. Surfside is this year’s Platinum Sponsor.

“Cannabis marketers have historically faced enormous challenges getting their brand message to market. The pandemic brought rapid change that presented additional challenges, but also numerous exciting opportunities that changed the landscape for communications professionals,” Lisa Buffo, Founder & CEO of Cannabis Marketing Association stated.

“With legalization moving at a breakneck pace, the CMS is the quintessential time to review these developments and chart the path forward for cannabis marketers.”

CMS will evaluate the current state of cannabis marketing and teach the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

There will be 12 sessions over 3 days — 3 networking sessions, 3 panels, 3 workshops, and a special CMA Members-Only track of workshops focused on marketing management. All sessions will be recorded for attendees to view at their leisure over the next 6 months.

Executives from Brightfield Group, Headset, Springbig, Fyllo, Baked Bros, The Clinic Colorado, Flowershop Media, Elev8 Cannabis, and KRMA Media Inc are a few of the presenters selected to speak.

Sessions include:

  • Cookies and IDFA Regulations: What Cannabis Marketers Need to Know Now
  • I Was Told There’d Be No Math: Examining Brand Loyalty Measures
  • Competitive Advantage Through Chemical Differentiation: Translating the
  • Scientific Explanation to the Marketing Message
  • Acquisition Workshop: Evaluating a Cannabis Brand
  • We Don’t Bite: The New Cannabis Influencer

Early Bird tickets are on sale through May 25, but tickets can be purchased up until the event begins.

Register now to reserve your space and learn, play, and network with the cannabis industry’s top communications professionals this June 8-10!

About Cannabis Marketing Association
Cannabis Marketing Association is a membership organization focused on education and best practices for industry marketers. CMA’s mission is to bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. CMA does this by supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices.

Contact
Lisa Buffo
Cannabis Marketing Association
hello@marketingcannabis.org

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