Canada’s Cannabis Packaging Rules Will Make Branding Difficult

While cannabis enthusiasts are celebrating the passage of Canada‘s historic legalization legislation this week, the rules agreed on by lawmakers include unfortunate stipulations for entrepreneurs in terms of product packaging and branding opportunities, according to a report by World Trademark Review. Specifically, cannabis products sold in Canada’s adult-use marketplace must include “little branding and strict health […]

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Washington Updates Cannabis Packaging and Labeling Rules

Washington state is updating its cannabis packaging and labeling rules. The Washington State Liquor and Cannabis Board (WSLCB) used information derived from a workgroup of I-502 stakeholders, the Department of Health, and the Washington State Poison Control Center to take a “global” look at cannabis packaging and labeling. They also included consumer surveys in the […]

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More Than a Box: How Packaging Impacts Your Bottom Line

“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. How something looks, feels, smells — its impact is immeasurable. You’ve spent precious time and money creating your cannabis product, but what are the next steps? How do you […]

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How to Add Big Value for Little Cost to Your Cannabis Products

Developing your product and developing your packaging are critical to the sales process, but how do you add value without breaking the bank? Having just returned from an extensive sourcing trip in Asia, my next series of blogs will be geared to helping you add a tremendous amount of value to both your products and […]

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CRATIV Packaging’s New ‘Mini’ Cannabis Packaging Product Perfect for Concentrates, Edibles

CRATIV Packaging is a Colorado-based packaging firm that has — since the 2015 launch of their first product, the Original — cemented itself as an ancillary resource for the budding cannabis industry. Earlier this year, the company unveiled a new product, the Mini, which is designed to carry smaller products such as cannabis concentrates, edible […]

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California Governor Signs Bill Fining Cannabis Use in Vehicles, Vetoes Packaging Measure

Under a California bill signed by Gov. Jerry Brown on Monday, drivers and passengers in a vehicle caught consuming cannabis will be fined $70, the Los Angeles Times reports. The law includes smoking, vaping, or consuming cannabis-infused edibles, and is similar to the state’s open container law for alcohol. Sen. Jerry Hill, a Democrat, said […]

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Make Your Cannabis Brand Stick with StickerYou

With restrictions on product advertising so commonplace in the cannabis industry, it is incredibly important for cannabis companies to make sure they have an impactful brand. Without traditional advertising avenues, cannabis entrepreneurs need to make sure their product labels, t-shirts, window decals and more are exactly in line with what they have envisioned for their […]

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‘High Five:’ Branding and Developing Products for All Five Senses

In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand that connects with your consumer on every level. I’ve taught some of the greatest brands in the world to develop their product in the most impactful way using all five senses. In my last contribution, […]

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Creating Distinctive, Quality-Focused, Safe Packaging for Cannabis

With a growing number of states now choosing legalization, the recreational and medical cannabis markets are in a meteoric growth phase. Demand for cannabis is at an all-time high, but growers and extractors are dealing with a unique set of challenges in bringing new products to market. With state regulations constantly expanding and evolving, packaging […]

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Ancillary Business Panel – Cannabis Collaborative Conference

Ganjapreneur recorded this panel discussion about ancillary services in the cannabis industry at the Cannabis Collaborative Conference (http://ccc-con.com) in Portland, OR, moderated by David Rheins of the MJBA (http://mjba.net). Panelists include Paul Campbell of Leafly (http://leafly.com), Holly Alberti of Healthie Headie Lifestyle (http://healthyheadie.com), Brandon Gallagher of Vuber Technologies (http://vubervaporizers.com), and Scott Lott of Click Simply […]

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