Tilray Brands, Inc. on Tuesday announced a hemp packaging transition across its Good Supply brand in Canada. The company said it is overhauling the packaging and componentry of flower bags, pre-rolls, and vape tubes and mouthpieces of the Good Supply brand to minimize the amount of single plastic used in production.
In a press release, Tilray outlined its research with Suzy Insights which found consumers are 50% more likely to purchase a cannabis product that comes in sustainable packaging versus one that doesn’t.
“Listening to consumers’ feedback and concerns, the mission around sustainability meets the needs of more eco-conscious, and frequent cannabis consumers, sharing active awareness of increased waste production in the industry.” — Tilray in a press release
The company added that the program would help divert more than 288,800 pounds of plastic from landfills annually, based on Good Supply sales volumes as of June 2023. Tilray has also partnered with PrintReleaf to reforest more than 2000 trees as of August 2023, from label usage, to offset more than 150,000 pounds worth of paper consumption.
Tilray indicated it plans to roll out its new packaging for its Canadian brands, including RIFF and Broken Coast.
The effort is part of Tilray’s new “Green You Can Feel Good About” campaign.
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