Durée & Company

Established in 1999, Durée & Company is equipped to guide your cannabis brand in the right direction while strategically navigating public relations and marketing needs. We understand the ins and outs of the industry and know how to navigate the ever-changing and growing cannabis industry. Working with numerous clients in the industry, we keep a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and have proven relationships with media, influencers, and thought leaders. We are an established presence in the cannabis and hemp community working with clients up and down the supply chain that are growing, manufacturing, producing, testing, innovating, and providing ancillary professional services.

We don’t sit back and wait for clients to have news. We strategize to help clients make the news.


Public Relations

Marketing & Advertising

Special Events

Social Media

Crisis Management

Strategic Planning

Content Development

Radio Promotions & Podcasts

Community Affairs

Promotional Items


Website Design

Influencer Relations

Affiliate Marketing

Public Speaking


Durée Ross, President & CEO

Durée Ross, who had the bold passion to launch her own PR agency, Durée & Company, at the age of 24 in 1999, has since been setting the bar for excellence in PR, serving the corporate, agency, and nonprofit arenas for local, national and international clients. An award-winning entrepreneur, she has been nationally recognized for her ability to develop winning strategies and successfully deliver creative campaigns for clients. Durée leads a 10+ member team of PR and marketing professionals from various backgrounds and personally selects each member based on specific qualifications, experience, skill set, and the ability to work seamlessly as a unit. Durée & Company is a member of PR Boutiques International™, an international network of boutique PR firms. In addition, she is an honoree of Ragan’s 2020 Top Women in Communications Visionary award, which honors those making a significant impact in their day-to-day jobs and careers, advancing the profession while accelerating growth for their organizations. Durée was also a winner of PR News’ 2016 Top Women in PR award, which honors influential women who are driving the agenda for the industry and in their companies. Durée is always willing to share her journey, perspective, and lessons with the next generation of PR pros and entrepreneurs. With each new experience, Durée is able to capture valuable takeaways and impart wisdom to her team and others on how to shift with the new demands of PR, marketing, social media, and crisis communications. Durée is also a pioneer in her adaption of emerging industries, including CBD. Her work in the space has resulted in a growing list of clients, from processing facilities to consumer products sold in big-box retailers. Through a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and proven relationships with influencers and thought leaders, Durée understands how to navigate the rapidly growing cannabis industry to achieve client goals. She is a Marijuana Moment member, a corporate partner to Cannabis LAB, and a board member of The Florida Hemp Council.