Report: Leafs By Snoop Most Recognizable Cannabis Brand
Tue / Jun 2nd
A recent industry analysis found that Leafs By Snoop is the most recognizable cannabis brand, followed by Cheeba Chews and Marley Natural.
Marketing
Cannabis marketing is a nuanced process the legality of which varies from state to state. Knowing the right verbage, image laws, and other regulations for marketing is a job in itself. Read on to learn more about marketing cannabis products in the form of articles, Q&A’s, how-to’s and more:
MLB Allows Cannabis Use But Not Cannabis Sponsorships
Wed / Mar 4th
MLB officials have announced that, while players are allowed to use cannabis in their personal lives, they are not allowed to partner with or accept sponsorships from cannabis companies.
UK Regulators Ban Hemp-Infused Rum Ad Campaign
Thu / Oct 17th
Regulators in the UK have banned a $2.56 million ad campaign for Dead Man’s Fingers, a hemp CBD-infused rum product from Cornish Rum Company that leaned on cannabis innuendos in its marketing strategies.
Jonathan Menkes: Cannabis Product Trademarks
Thu / Aug 29th PODCAST
Jonathan Menkes is a California-based trademark attorney with Knobbe Martens.
Arizona Beverage Co. Reaches Cannabis Deal with Dixie Brands, Inc.
Thu / Aug 8th
The AriZona Beverage Co. has announced a partnership for marketing cannabis-infused products with Colorado’s Dixie Brands, Inc.
Katherine Long: Creating Impactful Cannabis Brands
Tue / May 7th INTERVIEW
Katherine Long is the CEO of Illustria, a branding agency based in Washington DC that has worked with cannabis industry clients like New Frontier Data and Bluebird Botanicals.
4Blooms.Guru Announces APEX Branding Workshop for Cannabis, Hemp, and CBD Companies
Wed / Mar 20th PRESS RELEASE
San Diego, March 20, 2019 — 4Blooms.Guru, a national marketing agency for cannabis companies announces the APEX Branding Workshop which… Read More
MedMen Releases Commercial Advocating for Legalization
Mon / Mar 4th
The spot, two minutes in length, highlights the history of cannabis in America, the ills of prohibition, and the “new normal” of the modern cannabis movement.
Federal Judge Rules to Protect Cannabis Company’s Free Speech
Tue / Jan 22nd
New Mexico’s largest medical cannabis producer filed a formal complaint against the New Mexico State Fair following an attempt by that organization to limit what the company could display in an educational booth.
The High Road to Revolutionizing Cannabis Retail
Fri / Jan 4th PARTNER CONTENT
Experiential retail is on the rise in every industry. Traditional brick-and-mortar stores now have to provide services and experiences that… Read More
What Do Millennials Want from Cannabis Brands?
Fri / Jan 4th PARTNER CONTENT
The Millennial generation, those born between 1980 and the early 2000s, has been pivotal in shaping today’s economy. In fact,… Read More
MedMen Seeks Trademark for Word ‘Cannabis’ Appearing On T-Shirts
Wed / Oct 31st
California-based medical cannabis retailer firm MedMen Enterprises has filed for a federal copyright on the word “cannabis” appearing on T-shirts,… Read More
Canada’s Cannabis Packaging Rules Will Make Branding Difficult
Fri / Jun 22nd
While cannabis enthusiasts are celebrating the passage of Canada‘s historic legalization legislation this week, the rules agreed on by lawmakers… Read More
Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand
Wed / Feb 7th
When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but… Read More
More Than a Box: How Packaging Impacts Your Bottom Line
Thu / Dec 28th
“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor… Read More
How to Use (or Lose) a Cannabis Trademark
Tue / Dec 5th
In a nascent industry like cannabis, becoming familiar to customers is essential to sales growth. Marketing experts will tell you… Read More
Matt Rizzetta: Leveraging PR to Grow Household Cannabis Brands
Tue / Nov 14th PODCAST
Matt Rizzetta is the CEO of North 6th Agency, a public relations firm based in New York City and Toronto… Read More
How to Add Big Value for Little Cost to Your Cannabis Products
Tue / Nov 14th OPINION
Developing your product and developing your packaging are critical to the sales process, but how do you add value without… Read More
How Your Style Guide Makes or Breaks Your Cannabis Brand
Fri / Oct 6th
Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake… Read More
Cody Stevenson: Working Hard for the Right Reasons
Tue / Oct 3rd INTERVIEW
Cody Stevenson is a serial entrepreneur with an emphasis in the digital space, and he is the current Director of… Read More
Washington Cannabis Company Offering Music Downloads with Joint Purchases
Mon / Sep 18th
A new cannabis-focused music distribution service called Hi-Tunes is offering pre-rolled joints that come with QR codes for free music downloads, Complete… Read More
What “Back to School” Means for Your Cannabis Brand
Wed / Sep 13th
As we close the summer and head back to our fall routines in business and life, I began thinking of… Read More
Survey Finds Marketers Lukewarm to Enter Cannabis Space
Fri / Aug 18th
According to a survey by Emerging Insider, a content relations firm, marketers throughout North America are split on whether or not… Read More
Make Your Cannabis Brand Stick with StickerYou
Wed / Aug 16th PRESS RELEASE
With restrictions on product advertising so commonplace in the cannabis industry, it is incredibly important for cannabis companies to make… Read More