Leafs By Snoop is the most recognizable cannabis brand, followed by Cheeba Chews and Marley Natural, but none of the brands were recognized by more than 23 percent of consumers, according to a Green Horizons analysis.
Overall, 23 percent of cannabis consumers had heard of Leafs By Snoop – the brand backed by rapper Snoop Dogg (real name Calvin Brodus) – while 22 percent had heard of Cheeba Chews, and 21 percent had heard of Marley Naturals, which bears the namesake of the late reggae legend Bob Marley. The brand is owned by Privateer Holdings and members of the Marley family.
Green Horizons opined that the low recognition numbers highlight the “immense growth opportunity for brands to break out in an increasingly crowded marketplace.”
Among cannabis consumers who purchase from dispensaries, 67 percent said their “main reason” for choosing a dispensary was high-quality products, followed by a convenient location near their house or work (62 percent), consistent selection (61 percent), carry brands they prefer (58 percent), knowledgeable budtenders (55 percent), and the “vibe of the dispensary” (55 percent). Only half said they chose a dispensary for the lowest prices.
Nearly half (47 percent) of respondents said word of mouth was the best way to find a dispensary, followed by Google Maps and Google reviews (34 percent), the advice of a healthcare professional (32 percent), seeing them while driving or walking around (32 percent), Weedmaps (31 percent), and Leafly (21 percent).
Most cannabis consumers (52 percent) with access to dispensaries chose independent dispensaries, while 42 percent made purchases at franchised or chain stores. Still, 51 percent of recreational consumers said they purchase from an individual outside the legal market, compared to 34 percent of medical-only consumers.
Overall, 57 percent of all cannabis users report purchasing cannabis from a physical dispensary, with 39 percent from a chain or franchised dispensary and 34 percent from a local, independent dispensary.
Green Horizons found that 28 percent of those surveyed spent less than $49 per month on cannabis, while about the same figure (27 percent) spent between $50 and $99. Another 16 percent spent between $100 and $149, just 8 percent spent between $150 and $199, and 17 percent spent $200 or more.
According to the survey, smoking is still the method most regularly used to consume cannabis (62 percent of respondents). Nearly a third, though, regularly vape either flower or concentrates, while 28 percent use edibles, 22 percent use topicals – and the same figure use drinks – with 18 percent using tinctures.
Of those surveyed, 40 percent identified as both medical and recreational users, with 35 percent saying they are only recreational users and 24 percent use for medical purposes.
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