Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand
Wed / Feb 7th
When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but… Read More
Advice
This is a robust resource for cannabis business advice fit for a professional. Keeping up with the most current and relevant information allows marijuana business owners, entrepreneurs, and investors to succeed. Articles here range from proper cannabis cultivation to marketing techniques to help grow your business. Read, listen, and learn the steps needed to set yourself apart from the competition.
More Than a Box: How Packaging Impacts Your Bottom Line
Thu / Dec 28th
“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor… Read More
How to Use (or Lose) a Cannabis Trademark
Tue / Dec 5th
In a nascent industry like cannabis, becoming familiar to customers is essential to sales growth. Marketing experts will tell you… Read More
How to Add Big Value for Little Cost to Your Cannabis Products
Tue / Nov 14th OPINION
Developing your product and developing your packaging are critical to the sales process, but how do you add value without… Read More
How Your Style Guide Makes or Breaks Your Cannabis Brand
Fri / Oct 6th
Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake… Read More
What “Back to School” Means for Your Cannabis Brand
Wed / Sep 13th
As we close the summer and head back to our fall routines in business and life, I began thinking of… Read More
Did Instagram Just Approve Cannabis Advertising?
Wed / Aug 23rd
In the ever-complex cannabis industry, we face the ongoing challenges of trying to reach consumers in a highly regulated and… Read More
Cannabis Transportation: Developing a New Market
Thu / Aug 17th
Where does all the cannabis industry’s cash go, and how does it get there? Someone is moving all that cash… Read More
‘High Five:’ Branding and Developing Products for All Five Senses
Wed / Aug 9th
In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand… Read More
Top Five Security & Surveillance Infractions for Cannabis Companies
Tue / Aug 1st
Some of the most costly violations for marijuana businesses are related to inadequate security and surveillance systems in licensed marijuana… Read More
Breaking Down California’s Proposed Cannabis Manufacturing Rules
Wed / Jul 26th
With the passage of SB94 (Senate Bill 94 or MAUCRSA), California has merged the oversight of the 2015 Medical Cannabis… Read More
Connecting With Customers Under California’s Strict Advertising Regulations
Mon / Jul 24th
Californians planning to run cannabis businesses under MAUCRSA should pay special attention to the new advertising regulations if they want… Read More
Translating Artisanal Cannabis Growing Into Resume Format
Thu / Jul 20th
Times are changing. In decades past, for individuals operating a home-based cannabis cultivation operation, the prospect of including this experience… Read More
Is My Cannabis Company Allowed on Facebook?
Tue / Jul 18th
Considering cannabis is still a federally illegal, Schedule I drug, licensed operators in state-legal medical and adult-use markets have to… Read More
Last Brand Standing: Creating an Authentic Cannabis Brand
Wed / Jul 12th
Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic.… Read More
The Current State of Cannabis Business
Fri / Jun 30th
One of the first things you learn in high school civics class is that there is federal law, and then… Read More
Ask a Grower: How to Find a Location for Your Commercial Grow?
Wed / Jun 28th
With the industry facing strict and over-reaching regulations, cannabis growers need to put a lot of thought into choosing a location… Read More
Cannabis Trade Shows: What to Know Before You Go
Fri / Jun 23rd
Last week I was fortunate enough to join fellow entrepreneurs, educators, exhibitors, and enthusiasts for the 4th Annual Cannabis World… Read More
Creating Distinctive, Quality-Focused, Safe Packaging for Cannabis
Wed / May 17th
With a growing number of states now choosing legalization, the recreational and medical cannabis markets are in a meteoric growth… Read More
The Greening of Architecture: Design Options for a Successful Cannabis Facility
Wed / May 10th
The choice of building materials for a cannabis project requires considerations of aesthetic appeal, initial and ongoing costs, life-cycle assessment… Read More
Standing Out From the “Smoke” on Social Media
Mon / May 8th
Social media isn’t only a way for people to connect with each other — it is also a way for… Read More
Why So Many Dispensaries Are Failing at Social Media
Tue / May 2nd
Most business owners in the cannabis industry are missing out on a huge opportunity to scale growth, decrease advertising costs,… Read More
Defining Your Cannabis Brand
Thu / Apr 13th
Recently I was vending at a popup sesh in Sacramento. One of the things I love about doing these is… Read More
Hemp Oil Regulations Are More Complicated Than You Might Think
Tue / Apr 11th
Legal cannabis sales in the U.S. last year reached $6.7 billion, a growth of 30 percent, according to an ArcView… Read More
