5 Steps to a Successful Cannabis Product Launch
Tue / Mar 9th
Cannabis brands do not have the same options as companies in other industries when it comes to marketing. From TV,… Read More
Marketing
Learn about what cannabis brands are doing to market themselves in an uncertain industry. Subscribe to our daily newsletter for more cannabis marketing news and other updates!
How to Establish an SEO Strategy for Your Cannabis Dispensary
Mon / Nov 30th
With the digital age in full swing, cannabis companies must learn to adapt to modern necessities like an optimized strategy for SEO, or search engine optimization.
UK Regulators Ban Hemp-Infused Rum Ad Campaign
Thu / Oct 17th
Regulators in the UK have banned a $2.56 million ad campaign for Dead Man’s Fingers, a hemp CBD-infused rum product from Cornish Rum Company that leaned on cannabis innuendos in its marketing strategies.
Dutch Cannabis Legalization Trial Period to Require ‘Unattractive’ Packaging
Thu / Oct 3rd
A new experimental cannabis marketplace in The Netherlands will require all distributed cannabis products to utilize plain white, “unattractive” packaging that includes health warnings and only black Helvetica font.
San Diego Considers Limiting Cannabis Billboard Ads
Wed / Oct 2nd
A proposal in San Diego, California would ban cannabis billboards within 1,000 feet of schools, playgrounds, public parks, daycare centers, and youth centers.
Facebook Continues Fumbling Enforcement of Cannabis Ads
Fri / Mar 8th
Facebook has continued its spree of uneven treatment of cannabis organizations, even for those who are technically compliant with its policies regarding cannabis ads.
Illinois’ Cresco Labs Wins Industry’s First Healthcare Marketing Report Advertising Award
Thu / May 10th
Illinois-based Cresco Labs has won a Healthcare Marketing Report National Healthcare Advertising Award – the first cannabis company to receive… Read More
Citibank Asks California Dispensary to Stop Using ‘Citidank’ Name
Tue / Apr 10th
Citibank has asked a California dispensary that has riffed off the bank’s name to stop using the moniker Citidank – although… Read More
Celebrities Will Not Be Allowed to Endorse Canadian Cannabis Products
Mon / Apr 9th
Celebrities will not be allowed to endorse recreational cannabis products in Canada and a July 1 legalization date was “never… Read More
Creating Buzz for Your Cannabis Business
Wed / Mar 28th
Cannabis is swiftly becoming one of the darlings of media buzz. Growing at lightning speed, this industry is alive and… Read More
Weedmaps Responds to California Regulators’ Cease-and-Desist Request
Tue / Mar 13th
Weedmaps has responded to the California Bureau of Cannabis Control’s cease-and-desist request to stop advertising unlicensed dispensaries in their cannabis… Read More
Weedmaps Receives Cease-and-Desist Order from California Cannabis Regulators Over Unlicensed Dispensary Ads
Thu / Mar 8th
California’s head of the Bureau of Cannabis Control Lori Ajax has sent a cease-and-desist letter to Weedmaps directing the Irvine-based… Read More
Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand
Wed / Feb 7th
When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but… Read More
MedMen Launches ‘Faces’ Cannabis Ad Campaign in California
Fri / Jan 5th
MedMen, producers of cannabis products in two states, are rolling out an advertising campaign in California called “Faces” which will… Read More
Jack in the Box to Offer a ‘Munchie Meal’ as Legalization Comes to California
Fri / Dec 29th
Fast food chain Jack in the Box has partnered with cannabis-centric media company Merry Jane on a Munchie Meal, which… Read More
More Than a Box: How Packaging Impacts Your Bottom Line
Thu / Dec 28th
“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor… Read More
California’s Golden Gate District Transportation Authority Bans Cannabis Advertising
Wed / Dec 27th
California’s Golden Gate Bridge, Highway and Transportation District has banned cannabis related advertising, the San Francisco Examiner reports. The move… Read More
New Frontier Data Partners with MassRoots on Digital Marketing Project
Thu / Nov 30th
New Frontier Data, a cannabis industry research and analytics firm, is partnering with social media and technology platform MassRoots on… Read More
Montel Williams Sues CBD Scammers Over False Endorsement Claims
Tue / Oct 31st
Montel Williams and Montel Williams Enterprises Inc. are suing three Arizona-based CBD-marketing entities and one Scottsdale resident, Timothy K. Isaac,… Read More
California Hot Sauce Maker Sues MMJ Company Over Trademarks
Tue / Oct 31st
Tapatio Foods LLC., a California-based hot sauce and salsa manufacturer, has filed a lawsuit against California medical cannabis company Payoso… Read More
How Your Style Guide Makes or Breaks Your Cannabis Brand
Fri / Oct 6th
Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake… Read More
Tommy Chong-Linked Cannabis Club TV Purchases Dispensary Digital Marketing Network
Fri / Oct 6th
Cannabis Club TV, a digital infotainment network currently developing a cannabis-centric travel show with Tommy Chong, has acquired dispensary digital… Read More
Washington Cannabis Company Offering Music Downloads with Joint Purchases
Mon / Sep 18th
A new cannabis-focused music distribution service called Hi-Tunes is offering pre-rolled joints that come with QR codes for free music downloads, Complete… Read More
What “Back to School” Means for Your Cannabis Brand
Wed / Sep 13th
As we close the summer and head back to our fall routines in business and life, I began thinking of… Read More