Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand

When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but what does that mean? How do you navigate an ocean of marketing choices without drowning in the clutter? As a cannabis business, there are so many ways to get discovered, collaborate, advertise, and associate yourself, […]

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MedMen Launches ‘Faces’ Cannabis Ad Campaign in California

MedMen, producers of cannabis products in two states, are rolling out an advertising campaign in California called “Faces” which will feature close-ups of customers’ faces with phrases such as “Relax. It’s legal,” and “Heal. It’s legal,” CNBC reports. Daniel Yi, MedMen president of corporate communications, called the campaign, which will feature billboards and truck advertising, […]

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Jack in the Box to Offer a ‘Munchie Meal’ as Legalization Comes to California

Fast food chain Jack in the Box has partnered with cannabis-centric media company Merry Jane on a Munchie Meal, which features two tacos, five mini churros, three crispy chicken strips, a half-serving of curly fries, a half-serving of regular fries, and a small drink for $4.20. According to the Adweek report, the meals will be […]

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More Than a Box: How Packaging Impacts Your Bottom Line

“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. How something looks, feels, smells — its impact is immeasurable. You’ve spent precious time and money creating your cannabis product, but what are the next steps? How do you […]

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California’s Golden Gate District Transportation Authority Bans Cannabis Advertising

California’s Golden Gate Bridge, Highway and Transportation District has banned cannabis related advertising, the San Francisco Examiner reports. The move bars ads from ferries crossing the San Francisco Bay, buses using the bridge, and from ferry terminals and transit kiosks. The move follows a ban by the San Francisco Municipal Transportation Agency, which prohibits advertising […]

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New Frontier Data Partners with MassRoots on Digital Marketing Project

New Frontier Data, a cannabis industry research and analytics firm, is partnering with social media and technology platform MassRoots on a project to “elevate digital marketing practices and better understand social consumer behavior.” New Frontier’s data engine will enable MassRoots to “aggregate, analyze and monetize the large volume of consumer engagement data” it collects through […]

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Montel Williams Sues CBD Scammers Over False Endorsement Claims

Montel Williams and Montel Williams Enterprises Inc. are suing three Arizona-based CBD-marketing entities and one Scottsdale resident, Timothy K. Isaac, over their claims that the former talk show host endorsed their CBD products. The lawsuit claims that the defendants repurposed contents of a Forbes article on websites and social media, misappropriating Williams’ name and likeness, […]

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California Hot Sauce Maker Sues MMJ Company Over Trademarks

Tapatio Foods LLC., a California-based hot sauce and salsa manufacturer, has filed a lawsuit against California medical cannabis company Payoso Grow claiming that the company has violated Tapatio trademarks. The lawsuit claims that the cannabis company’s Trapatio cannabis-infused chile sauce infringes on their “Charro” mark – a man in a sombrero, yellow shirt, and red […]

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How Your Style Guide Makes or Breaks Your Cannabis Brand

Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake you a vanilla cake with vanilla icing. Seems simple enough, right? The next day your staff comes back with 100 different versions of the cake and you’re shocked. How could vanilla on vanilla have so […]

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Tommy Chong-Linked Cannabis Club TV Purchases Dispensary Digital Marketing Network

Cannabis Club TV, a digital infotainment network currently developing a cannabis-centric travel show with Tommy Chong, has acquired dispensary digital marketing company Vast Display Network in a stock and cash deal worth $2.75 million over two years. Chong, 79, announced the show’s development in August. It’s described as “similar” to “Anthony Bourdain: No Reservations.” Danny […]

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Washington Cannabis Company Offering Music Downloads with Joint Purchases

A new cannabis-focused music distribution service called Hi-Tunes is offering pre-rolled joints that come with QR codes for free music downloads, Complete Music Update reports. The platform is a spinoff of cannabis brand Caviar Gold’s in-house record label. Scott McKinley, co-founder of the service, said Hi-Tunes gives artists branded cannabis lines to market and if sales do […]

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What “Back to School” Means for Your Cannabis Brand

As we close the summer and head back to our fall routines in business and life, I began thinking of how much building your cannabis brand mirrors heading back to school. You often hear CEO’s say “my brand is my baby,” and in many ways it’s true. Many business owners make the mistake of believing […]

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Hoban Law Firm Runs First National TV Spot Using ‘Cannabis’

Hoban Law Group, a Colorado-based cannabis-focused law firm, has been running a commercial on CNN, Fox News, Fox Business, MSNBC, Headline News, and Viceland, since Aug. 21 – the first time a national TV spot has been aired that uses the word “cannabis.” While the firm does not offer a tangible product, they offer legal […]

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California Assembly Appropriations Committee Rejects Ban on Cannabis Clothing Ads

California’s Assembly Appropriations Committee has put the bill to outlaw cannabis advertising on clothing on hold, effectively killing the proposal that industry stakeholders argued would have deprived them of legitimate profits, the Los Angeles Times reports. State Sen. Ben Allen, who had proposed the legislation, claimed it “was a commonsense measure” aimed at preventing cannabis […]

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Las Vegas Dispensary Secures In-Flight Advertisements with Airline

Acres Cannabis — a cannabis retailer in Las Vegas, Nevada — has secured an advertising deal to appear in corporate airline Allegiant Air’s in-flight magazine, according to a press release from the company. This announcement comes following a broad Clark County Commission proposal that would ban cannabis advertisements throughout Las Vegas’ McCarren International Airport properties and potentially […]

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Netflix-Inspired Strains Pop Up in West Hollywood, California

The Netflix Collection, cannabis strains with names based on characters and themes from the streaming platform’s shows, were available over the weekend at the Alternative Herbal Health pop-up in West Hollywood, California, the Guardian reports. The products were available only to medical cannabis cardholders and Netflix did not profit from the sales. Some of the […]

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Did Instagram Just Approve Cannabis Advertising?

In the ever-complex cannabis industry, we face the ongoing challenges of trying to reach consumers in a highly regulated and restrictive world of advertising policies. To adapt, companies have turned primarily to free social media platforms to create meaningful brands and connect with customers, with the caveat of not being allowed to talk about cannabis […]

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Survey Finds Marketers Lukewarm to Enter Cannabis Space

According to a survey by Emerging Insider, a content relations firm, marketers throughout North America are split on whether or not they would be open to working with the cannabis industry. The survey of 600 marketers found 43 percent of respondents were willing to take on cannabis industry clients, while 32 percent said they would not […]

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‘High Five:’ Branding and Developing Products for All Five Senses

In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand that connects with your consumer on every level. I’ve taught some of the greatest brands in the world to develop their product in the most impactful way using all five senses. In my last contribution, […]

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Broad Proposal Would Ban Cannabis Advertisements in Las Vegas Airport

During a public hearing by the Clark County Commission, which encompasses Las Vegas’ McCarren International Airport, commissioners proposed an ordinance that would ban cannabis advertisements and make cannabis possession illegal on all airport-owned properties, according to a report from Aviation Pros. However, if approved as-is, cannabis advertisements could also be banned from vehicles carrying passengers […]

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Connecting With Customers Under California’s Strict Advertising Regulations

Californians planning to run cannabis businesses under MAUCRSA should pay special attention to the new advertising regulations if they want to connect with customers without attracting citations, fines, or worse. Due to the heavy restrictions, many traditional advertising channels might not be available, so creating a message that resonates with customers will require strategy and […]

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Is My Cannabis Company Allowed on Facebook?

Considering cannabis is still a federally illegal, Schedule I drug, licensed operators in state-legal medical and adult-use markets have to navigate a particularly complex maze of red tape when it comes to advertising and marketing. In most cannabis markets, public-facing advertising is limited in many ways and in other markets, it’s completely restricted. This puts […]

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Weedmaps Billboard Removed in South Boston

A pro-cannabis billboard advertisement from Weedmaps has been removed in South Boston following complaints about its content and its location near schools and places of worship, according to a Boston Globe report. The ad, which read “States that legalized marijuana had 25% fewer opioid-related deaths,” was placed in a neighborhood hit hard by opioid abuse. […]

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Last Brand Standing: Creating an Authentic Cannabis Brand

Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic. What does that mean exactly? How can you build an authentic brand for your own company and why is an authentic brand essential in the cannabis industry? Your brand is a way to immediately convey […]

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  • TRIM Media House

    TRIM Media House is a full-service digital marketing agency with a heavy focus in visual content creation, website design, photography, and videography. If you are trying to navigate the digital arena when it comes to your brand, we would love to talk to you!

  • MJ Freeway

    MJ Freeway® is the industry-leading software, consulting, and data solution for cannabis businesses, processing $5B in cannabis sales transactions and serving clients in every regulated market in the United States, Canada, Europe, and Australia. Founded in 2010 and designed and built specifically for cannabis businesses, MJ Freeway's technology includes a patented seed to sale supply chain ERP Platform which leverages sophisticated business intelligence insights.

  • Distru

    Software built to streamline distribution and manufacturing. Distru provides inventory, order, and customer management for cannabis companies in a centralized platform.

  • Portable Smoke

    Portable Smoke is your online destination for purchasing portable discreet items for your smoking needs. We recognize that smoking may be a discreet and a recreational activity to participate in alone or with trusted friends. As a result, we specialize in selling grinders and bowls that you can hide right under everyone’s nose.

  • Steep Hill

    Steep Hill is the world's leading cannabis science and technology company with significant footprints in lab testing, research and development, licensing, genetics, and remote testing. No other company brings these sectors into one synergistic whole. With the goal to provide "best practices" in cannabis testing, we provide expert consulting services to legislators and regulators in many countries around the world. Steep Hill: Leading the Science of Cannabis. Globally.

  • Lightning Labels

    Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and product sticker orders of all types. Best of all, like the name implies, Lightning Labels provides exceptionally quick turnaround for all your printing needs.

  • MarijuanaDoctors.com

    MarijuanaDoctors.com was founded as the trusted gateway for patients searching for medical marijuana treatment in legal medical marijuana states. We provide patients visibility and transparency in selecting a doctor and setting an appointment for a medical marijuana evaluation including detailed profile information, scheduling information, and ratings and reviews.

  • Ravenna Interactive

    Ravenna offers branding, websites, SEO and social marketing services designed to help grow your canna-business. With a foundation in strong communication and integrity we help our clients achieve their growth and digital marketing goals.

  • CannaSafe Solutions

    CannaSafe Solutions is the one-stop-shop for all the safety needs of your cannabis growhouse, dispensary, lab, or edibles manufacturing facility. We provide all of the safety equipment and apparel you need to protect your employees, your plants, and your business.

  • CORE Security Solutions

    CORE Security Solutions, Inc. provides security services to a wide array of clients, including the rapidly growing cannabis industry. We are fully licensed and insured by the California Bureau of Security and Investigative Services (BSIS). We currently provide security services to several local cannabis dispensaries in the Bay Area and secure transport and delivery services for cannabis products and proceeds throughout California. Our security specialists are all licensed and our transport vehicles are equipped with secure storage and GPS tracking.

  • 4blooms

    4blooms is San Diego’s first marijuana-specific marketing agency. The agency works with businesses involved in all aspects of the cannabis industry across the U.S., from growers to dispensaries to smoke shops. The team’s deep experience in web development, design and marketing makes 4blooms able to handle all aspects of business operations.

  • Go Green Hemp

    GoGreen Hemp specializes in everything CBD. We sell directly to consumers as well as to wholesalers and those interested in white label products. Our current product line consists of Gel Capsules, Gummies, Oil Drops and Balms.

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