Marketing

San Francisco-based Lazy Bear, a two-star Michelin restaurant, has partnered with cannabis cultivator Sonoma Hills Farm for a cannabis strain called Lazy Bear Reserve.

Curaleaf dispensaries in Arizona are selling election-themed cannabis flower strains — Donald OG, Kamala Kush, and Space Jill — named after the Republican, Democratic, and Green Party candidates for U.S. president.

The Cannabis Marketing Association is partnering with GetCannaFacts to equip cannabis operators with the resources needed to educate, inform, engage, and attract new customers.

New Jersey Gov. Phil Murphy recently visited the Bloomfield cannabis company Prolific GrowHouse after the company unveiled a new cannabis strain named after the governor, ‘Murphy’s Sourz.’

Jimmy John’s is tapping into 4/20 culture with its Deliciously Dope Dime Bag promotion, offering a curated meal perfect for those looking to satisfy their munchies.

A New York state proposal seeks to ban some types of cannabis advertising via roadside billboards, with fines of up to $2,500 for violations.

Florida inspectors announced last week they had uncovered more than 8,700 hemp extract-edible packages that were deemed attractive to, or marketed to,  children.

The New York Attorney General’s Office has issued a stay in the cannabis tech company Leafly’s legal challenge against the state’s third-party marketing ban, effectively blocking the state from enforcing the ban against Leafly but not other third-party marketers.

Josh Kesselman is the founder and CEO of RAW®, the globally popular and successful rolling paper brand.

Twitch, the popular online streaming platform owned by Amazon, recently updated its branding policy to ban cannabis companies from sponsoring channels on the platform.

Lavall Chichester is the CEO of Growth Skills, an award-winning growth marketing agency based in New York City that specializes in developing custom, multifaceted strategies to accelerate audience and revenue growth for brands.

Lawmakers in the Rhode Island House approved a proposal for reworking the state’s cannabis advertising laws. The bill, which would allow state-licensed dispensaries to advertise via billboards, goes next to the Senate.

Montana lawmakers tabled two cannabis industry bills: one which would have barred adult-use businesses from using print, TV/radio, or billboard promotions, and another to require packaging labels to include warnings about using cannabis while pregnant.

Whether you run a B2B or B2C cannabis company, effectively communicating and connecting with your customers remains utterly important. Here are five of the cannabis industry’s most common marketing mistakes, and tips for avoiding them!