THC-Infused Lotions and Skin Care Products Manufactured in Legal Marijuana States May Soon Be Available in Big-Box Retail Stores

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Ah Warner is the CEO and founder of Cannabis Basics, a Washington-based cannabis topicals company that has helped shape the unique cannabis industry from its outset. Cannabis Basics offers lotions and topicals for both the medical cannabis and skin care markets, producing everything from pain relief creams to beauty products and tattoo treatment balms.

Earlier this year, Ah helped draft and advance legislation that established low-THC skin products — like many of the products offered by Cannabis Basics — as something that should be commercially available in the mainstream marketplace via distributors such as Super Supplements or Whole Foods. Additionally, Cannabis Basics recently became the first business to be awarded a federal trademark using both the word “cannabis” and a depiction of a marijuana leaf.

Recently, Ah appeared on the Ganjapreneur.com podcast for a discussion with podcast host Shango Los. She shared insights about the founding and growth of Cannabis Basics and what makes her company’s products stand out from many of the other cannabis topicals on the market.

Ah discussed the amount of effort it takes to establish a unique formulation process, and shared advice for people breaking into the topicals industry: “Do some research first. When you actually start to do your test batch, make sure that you take copious notes.”

When the discussion turned to the branding of her products, Ah responded: “The best advice I can give to entrepreneurs is to pay professionals do this type of work for you. “

Recordings of the podcast are available via iTunes and the Ganjapreneur website. There are full transcripts available of this and previous episodes at Ganjapreneur.com.

About Ganjapreneur:
Ganjapreneur launched in July 2014 and has since established a significant presence in the cannabis business world. The website regularly publishes interviews and commentary from leading minds in the industry, and has also launched a B2B business directory, a live feed of job listings from marijuana job boards, a domain name marketplace for start-ups and venture capital firms, and a mobile app for Apple and Android devices which aggregates daily cannabis industry news, business profiles, and other information. For more information about Ganjapreneur, visit http://www.ganjapreneur.com.

Source:

http://www.prweb.com/releases/2015/10/prweb13039665.htm

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CBD Biosciences Gets $8 Million From Pueblo, CO to Open Hemp Processing Plant

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The city council of Pueblo, Colorado voted 5-1 on Monday to direct $8 million in incentive money to help a hemp-oil company get its processing plant up and running.

The Pueblo Development Foundation is giving $3 million to transform a former Boeing rocket assembly plant into a hemp processing plant for CBD Biosciences.

The company, a partnership between O.pen Vape and Thar Process Inc., will also receive $4.89 million to purchase equipment.

According to forecasts laid out in the agreement voted on by the council, the plant will create 168 jobs over the next two years that will pay an annual salary of $41,590 on average, not including benefits.

“This will be a fast-paced project,” said Pueblo Economic Development Corp. CEO Jack Rink. “They are already in town looking at the building. They have product they need to dry, so it’s full-speed ahead.”

The project may incentivize more Colorado farmers to start producing hemp, said Rink. “This is that missing component — the company that can process the crop. It is really going to create the incentive to plant more in the future.”

Source:

http://www.denverpost.com/marijuana/ci_29030544?source=rss

Photo Credit: Travis Isaacs

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North Dakota Ag Department Looking for Industrial Hemp Research Participants

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The North Dakota Department of Agriculture announced Tuesday that it’s looking for participants for an industrial hemp program.

In a press release, state Agriculture Commissioner Doug Goehring said the department was seeking applicants to participate in the program “for the purposes of agricultural or academic research.”

“Industrial hemp may only be grown in North Dakota through the North Dakota Department of Agriculture’s pilot program or by institutions of higher education,” he stated.

The 2014 U.S. farm bill allows state agriculture departments to grow hemp for research purposes.

North Dakota applicants must submit a proposal to be reviewed by a committee, appointed by Goehring. The deadline is January 1st; application instructions can be found here.

Source:

http://www.agweek.com/news/nation-and-world/3869667-participants-sought-nd-industrial-hemp-program

Photo Credit: Chris H

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Bernie Sanders Proposes Removal of Cannabis from Scheduled Substances List

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Bernie Sanders proposed Wednesday that marijuana be cut completely from the list of the ‘most dangerous drugs’ banned by the Federal government.

Doing so would allow states to legalize cannabis without fear of federal repercussions.

Sanders laid out his support for the proposal in a two-hour long meeting with students at George Mason University in Virginia. The meeting was broadcast online to some 300 other campuses around the country.

“Too many Americans have seen their lives destroyed because they have criminal records as a result of marijuana use. That’s wrong. That has got to change,” Sanders told the audience of 1,700.

Sanders is the first candidate to call for cannabis’s removal from the Federal government’s schedule of controlled substances. Another Democratic candidate, Martin O’Malley, argued that marijuana should be moved to Schedule 2. Hillary Clinton has said she wants to take a wait-and-see approach regarding legalization experiments at the state level before committing to any sort of federal changes in the law.

Sander’s proposal would give the power to regulate marijuana — like alcohol and tobacco — to the states. It would also give marijuana businesses access to banking services and certain tax deductions.

Source:

https://www.washingtonpost.com/politics/sanders-will-propose-nixing-marijuana-from-federal-list-of-dangerous-drugs/2015/10/28/be8c3adc-7da2-11e5-b575-d8dcfedb4ea1_story.html

Photo Credit: Michael Vadon

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UK Parliament Forced to Discuss Cannabis Prohibition; Just 2% Of Parliament Attends

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After a quarter million signatures were put forward to the British parliament’s e-petition system, the government was forced to convene a session regarding the production, sale, and consumption of marijuana.

Unfortunately, only 14 of 650 members of parliament were in attendance at the debate, though the number of signatures the e-petition received made it the third most popular ever.

Clark French, a medical marijuana patient and the director of the United Patients Alliance, filmed the debate for the Cannabis News Network. French was diagnosed with multiple sclerosis at the age of 22, and uses cannabis to treat the pain.

You can see the video here.

Source:

http://thestonedsociety.com/2015/10/26/watch-the-uk-parliament-debate-cannabis-for-the-first-time/

Photo Credit: Michael D Beckwith

End


John Davis: A Hands-On Approach to Changing Cannabis Policy

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CCSE LogoJohn Davis, founding member and current executive director of the Coalition for Cannabis Standards and Ethics, has been a stalwart in the pursuit of cannabis reform for over 20 years. He helped draft and coordinate some of the earliest cannabis legislation initiatives as a board member of the Hemp Initiative Projects, starting as early as 1993. Later, John founded the Northwest Patient Resource Center, a Seattle-based dispensary that is moving to transition to the recreational market. He has served as Cannabis Policy Expert for both Seattle and the entirety of Washington state and was elected vice-chair of the National Cannabis Industry Association’s board of directors in 2014.

“If you’re really going to follow a law, if you’re going to follow a legislative cycle… you’ve got to put the work in.”

John recently joined our podcast host Shango Los to talk about the details that go into pushing marijuana reform at the state level through the complicated legislative system. They also discuss best practices for knowing and understanding proposed legislation, how to get and stay in touch with your elected officials, and how cannabis activists can work productively with politicians and lobbyists who are not in favor of cannabis reform.

You can listen to the interview via the media player below, or continue scrolling for the full transcript.

Subscribe to the Ganjapreneur podcast on iTunes, Stitcher, SoundCloud or Google Play.


Listen to the podcast


Read the full transcript

Shango Los: Hi there, and welcome to the Ganjapreneur.com Podcast. I am your host Shango Los. The Ganjapreneur.com Podcast gives us an opporunity to speak direct to entrepreneurs, cannabis growers, product developers and cannabis medicine researchers, all focused on making the most of cannabis normalization. As your host, I do my best to bring you original cannabis industry ideas that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy and improve your health and the health of cannabis patients everywhere.

Today, my guest is John Davis. John Davis is a founding member and executive director of the Coalition for Cannabis Standards and Ethics. He has worked on drug policy reform for over 20 years. John was a board member of Hemp Initiative Projects in Washington State starting in 1993 where he helped to author early marijuana legislation initiatives and run the campaigns. He is founder of the Northwest Patient Resource Center a medical marijuana dispensary in Seattle, Washington, soon to be 502 licensed. John was elected to the board of directors of the National Cannabis Industry Association in 2012 where he was elected vice chair in 2014. John is a board member of the Coalition for Responsible Cannabis Reform, the Nevada Cannabis Industry Association, and was a founder of the Washington Cannabis Commission Project.

John has served as Cannabis Policy Expert to the State of Washington and the City of Seattle, as well as several other states and localities. He has been an advisor to foreign presidents, heads of state, British parliament, and multiple US agencies. John helped author the Washington State implementation guide for 502 Regulated Cannabis with the Washington State Interagency Regulators Achieving Cooperation.

Before he’s moved to the Cannabis industry, John provided construction services for the US military and held a high level US military security clearance. John has been featured on ABC, NBC, CBS, Fox, CNN Money, Bloomberg Fox Business and many more. John was Cannabis Business Executive’s pick for the 8th most influential person in cannabis policy of all time.

Today, he is here to speak with us about working with state legislators on cannabis reform. Welcome, John.

John Davis: Hey. Thanks for having me, Shango. Great to be here.

Shango Los: John, what are your initial recommendations for someone new to following cannabis legislation at the state level so they get off on the right foot?

John Davis: It’s with anything. You first don’t take other people’s word for what’s going on in a legislative body, even someone that is connected. Because they don’t always give you the full picture and sometimes they have an agenda. The thing about it is, if you’re looking at modern legislature in any state, all of the stuff that’s online, in Washington, you can find that at ledge, and that follows the legislature’s every move.

You can look at the current language of any bill that’s going through the system. You can see the bills from an overview, and you can even see the proposed amendments on it. The one thing that I’ve noticed in Washington State is that often people are reading the wrong version of law, like they’re reading a couple iterations ago.

Often, when a bill is traveling through a legislature, especially in Washington, they’re striking amendments. What a striking amendment is in a piece of a legislation, is that is taking everything except for the bill sponsors and the title and replacing all the other words. A striking amendment basically turns it into different bill. You could be reading one bill and say, “Hey, I have a problem with that,” and there’s a completely different bill going on.

In the state of Washington, with any bill, it will have, if you go to the bill homepage, you can read through when it was introduced, what the first reading was, what committees it needs to go through, what committees have just passed, and all the way up into session law. If you look at the documents, and it’ll have all the available documents from the bill, once the bill is passed, that passed bill is always called, “Session law.” If you’re reading anything else, you’re not reading what actually passed.

First things first is make sure that you’re reading the right bill. As I say, if you’re serious about following legislation, here is the bad news Shango, is you have to sit down and read it. That is tough. Myself, what I do is I take myself out to dinner, because me and the bill and highlighter and a pen and I just sit there and have dinner and read the thing, all devices turned off, and go through it.

Bill language is like anything else. It’s a little bit learning a foreign language, but I think the best way to begin to have those skills is to just do it and to read it. After you’ve read a few of these documents, you understand the way they’re organized and you’ll say, “Oh, okay. Yeah, I understand this section is the intent section. This section has to do with this. This section has to do when sections are enacted.” You’ll begin to get it.

If you’re really going to follow the law, if you’re going to follow a legislative cycle, follow through the legislative cycle, you’ve got to put the work in. Unfortunately, you’ll read one iteration of the bill, you’ll have your comments, and then they’ll put in a striking amendment. Yes, you got to read that one too. When a striking amendment is proposed often, what you have to do is take that striking amendment and compare it to the last version of the bill to see what things have changed.

Sometimes, you have to go through line by line, because the iterations of the bill will only show you by underlining and striking what pieces were added, what pieces were taken away from existing law, not from the last iteration of the bill. Often, it’s a matter of mechanically going through line by line and saying to yourself, “What has changed here?”

Shango Los: It sounds like this would be a really good opportunity to use a mentor and that yes, your idea to make sure that you know where the bills are online, and to make sure that you’re reading the most recent bill are good, but it sounds like every state is going to have its own idiosyncrasies, and so finding a mentor who can say, “Okay, these are the five things you need to know. This is where the bills are kept. This is how to read it in our state.” To get your toes wet so that from that point, you can take yourself to dinner and know what you’re reading and know you’re reading the right thing.

John Davis: Yeah and that’s if you can find someone who is willing to do that. Yeah, that’s great, because they don’t teach you the stuff in school or going through and getting a poli-sci degree, they don’t teach you these skills. These are skills that are learned on how to follow legislation like this. Yeah, absolutely, if you can get a mentor without an agenda to sit and take you through how bills in your particular locality or state or whatever you’re concerned with, what that process is that would be a wonderful thing.

Shango Los: I think that’s a good point too that you need to suck it up and know you’re going to have to read this bill and read the bill over and over again very likely during the legislative cycle, because there are certainly rewards to it, because when you read the bill, you are going to know that better than anybody that you talk to. Because almost nobody else has read the bill, and so you have a level of familiarity with it that others won’t, which will not only have other people that you’re trying to activate respect you more probably, but also when you speak to the legislators, they’re going to know that you’re not contacting them just based on rumor, but that you’ve actually done your homework.

John Davis: Yeah, and there’s so much rumor out there like, if you’re going to follow a bill, follow a bill, but don’t just take other people’s words for it, because those people come with agendas and they will tell you things about a bill that’s more rumor than truth. Then if you’re just going around saying, “This bill ends hashish in Washington State,” is like, “No, it doesn’t. Here’s the sections that that’s in. It’s more nuance than that.” If you’re going to be all opinionated about the bill, at least know what you’re talking about.

You should know, these bills are broken up into sections and if you’re concerned with concentrates, there’ll be a section maybe too that deals with that. You could at least find those sections and follow those sections. If you’re going to have an opinion, please make sure that you yourself are looking at it and not taking anyone, else’s word because the upshot to that is with the rumor, it gets a lot of those people.

Some agency will go out and say, “Hey, we need to storm our legislature because they are proposing this,” and it’s not true. Then a bunch of people show up down at the legislature and start lobbying their legislators to change something that’s not there. It makes us all look like we’re high.

Shango Los: Yeah, I believe that. Thanks, John. We’re going to have to take a short break right here. We’ll be right back. You are listening to the Ganjapreneur.com Podcast.

Shango Los: Welcome back. You are listening to the Ganjapreneur.com Podcast. I am your host, Shango Los. Our guest this week is longtime cannabis activist, consultant, and entrepreneur, John Davis. John, before the break we were talking about you really want to get into following cannabis legislation at the state level, you really need to get in with both feet.

Getting involved with the creation of legislation to be really frustrating and fulfilling at the same time, there’s so many deals that are made in the shadows and so much money in the game. Do you think that individual people can still play a role in cannabis legislation at the state level?

John Davis: Yeah, absolutely. Yes, if you’re on your own and not willing to put in the work, yes, you are unable to affect anything. However, if you are actually willing to put in the work and you by yourself can be effective by going in and making those relationships with legislators and getting to know them. One of the best things that you can do as a private citizen is show up to the fundraisers. You don’t even have to give money every time you go to a fund raiser, nobody checks, but money is the way that some of the engine runs.

If you’re able to give some, that always helps. You give some money and you can get a legislator on the phone, but by forging these relationships, you by yourself can be influential by being able to influence a lawmaker. Then that lawmaker can be influential in the actual floor, the stuff that goes down on the floor. What’s a better idea is to find other people with like minds, and that’s what you can do is just show everybody is find other people that have like minds. It actually makes it better, because when you’re going through, you’re all having to read the law. You can cry on each other’s shoulders about how much it sucks. As you’re more people, you have a larger voice. You can get to more legislators. You can even give yourself a name, and as long as your brand is good and they consider you people that know what you’re talking about, then yes, you can be effective.

It’s not just about the money. It can be a lot about the money, but it’s also, given the money, the legislators aren’t going to do something that’s just evil because of money, they have to get reelected. They are definitely influenced by money, but they’re also influenced by putting together something that is not going to be horrific to the voting public.

Shango Los: It sounds from what you said before the first break that they would really value, the legislators, would appreciate being come to with actual ideas from somebody who’s actually done their homework. Since so many cannabis activists are, we’ve got more history than a lot of the legislators, that coming, having read the bills, and actually having some solutions in mind instead of just coming in and complain, would also be a really great way to create influence.

You might not come with money, but if you come with ideas, they have their own value and the elected officials will probably be thrilled to hear them, because maybe that’s the solution they’ve been looking for themselves.

John Davis: They are. Look, if you actually know what the heck you are talking about, you are stakeholder and you can give them the stakeholder’s perspective. If you really know what you’re talking about, they want that. You do have to come with solutions, but those solutions like, people think that they can come and say, “Hey look, I think the law should include this.” It’s like, no, to be effective, you say, “Okay in third line page 46, I need, should to be may.” That is what actually changes legislators minds, because that’s something that they could do.

You’re not asking them, “Hey, can you go understand all of this subject and then change it based on these ideals that I have?” They’re not going to do it. When you come in and say, “Look, I’ve read the proposed bill, I’m good with a lot of it. Section three, I need this paragraph to be stricken, specific things,” they’re really looking for it. If you actually have credibility of knowing what you’re doing, they can also say, “Hey look, we’ve met with stakeholders and the stakeholders wanted this.”

Shango Los: That sounds like it would make a lot of sense to give them truly actionable information that they can do something about instead of having it be amorphous. Then they have to take the next step to figure out how to actually make that happen. We’re talking about meeting with the state representatives in order to make this happen. For folks who have never done that before, how exactly do you do it? Is it as easy as just picking up the phone and calling them and asking for their time?

John Davis: Oh, no. They view that as lazy. Sometimes they’ll give you their time, but look, if you’re interested in, let’s say Washington state for example, go down to Olympia and drive down to Olympia, parking actually, the rates are not too bad, and go into the legislative session early on. This is after you’ve already attended a bunch of fund raisers, right, but now you’re in session. Go to the offices of especially people that are in the committees that matter to your bill.

Do you meet with the representative? No, you meet with the legislative aides. Those legislative people don’t understand how important legislative aides are. Most of the stuff that’s actually written comes from the legislative aides, not the legislator. Now, knowing the legislators handy, because they can steer this whole process, but once you’re good with the legislative aides, you come by, they know who you are, bring them by good analysis, then you get to be known by that offense, but never underestimate the person that’s sitting at the desk, that’s the receptionist.

Shango Los: So I shouldn’t feel bad if I go to visit my representative and they’re not there, or even if they are there and I’m introduced to an aide, because actually the aide might actually have the juice that I’m looking for. It isn’t being punned off on an aide. That aide might actually be the channel I’m looking for.

John Davis: Yeah, the aide actually may be more effective than the legislator, because the aids generally are the ones that actually do the work. The legislatures just goes down. The legislator’s job is to go and get that work through the legislative process.

Shango Los: What if I want to approach a representative who is on the other side of the bill? I know that they may not want to make the changes that I’m going to suggest, but I really want to talk to them and potentially sway them, or point out something that I think that they’re misinterpreting. What’s a good way to approach somebody who’s on the other side?

John Davis: Okay, remember that these people are human. I think that a lot of people think that somehow elected officials are somehow super humans or something, a lot like the rest of us. If you go in yelling and screaming, they’re going to think to themselves, “How rude. Don’t let that person in my office,” certainly never setup a meeting with them.

Also, if you’re talking to them from a knowledge point, they’re going to listen better. If you come with respect like, okay, so you’re going in and you’re having typically democratic issue with a republican — find common ground, i.e., to take cannabis for instance. I’ve talked to high level people in congress, US congress that are republicans and actually the republicans are getting more just good with the issue and say, “Hey look, republican, don’t think of this as a cannabis thing. Think of this as a … You’re for small government, right? You’re republican. You’re for small government, you’re for state rights, you’re for the 10th amendment. You don’t have to be pro-cannabis or anything like that, just be a republican.” Try to put it, frame it from their standpoint, the way that they’re going to look at it and …

Shango Los: I see. Suddenly, it’s not, “Oh, we want to make this drug legal. This is about individual rights and this is about the freedom of businesses to go into what they want and the freedom to pay your taxes and be an American.

John Davis: Yeah, exactly. You’re framing it from their point of view. You can actually made headway that way. In anything that you’re doing with the legislative body, when you’re coming into someone that’s on the opposition, first, show no hate. Be very cordial. Shake their hand. Say, “Thank you for taking the time. I’d like to give you a perspective.” Even if they still agree afterwards, you be polite, even if they’re not polite to you.

You shake their hand and you thank them for their time and then you come back. At some point, legislators, they’ll feel for you, if you’re putting in the effort, even if they’re on the other side. If you’re constantly respectful, most of them will show that back to you. Some of them will never, but.

Shango Los: That makes a lot of sense too, because it will give them an opportunity to see you as a human if you’re treating them like a human as well. We’re going to take another short break and be right back. You are listening to the Ganjapreneur.com Podcast.

Shango Los: Welcome back. You are listening to the Ganjapreneur.com Podcast, I am your host Shango Los. Our guest this week is longtime cannabis activist, consultant, and entrepreneur, John Davis. John, before the break we were talking about the best way to approach our elected representatives, just treating them like humans, and whether they’re on the side of cannabis that we want them to be, or whether or not they’ve got issues, either way treat them like good people.

John Davis: Right.

Shango Los: I would think that over the course of a legislative cycle, lots of really unexpected and ugly things could happen. What’s the best way to deal with when you get involved of making the sausage of a bill and things just totally fall off their axles?

John Davis: What happens if, more like what happens when. This is legislative sausage being made and I’ve been through a lot of legislative sessions in the state and localities and actually in the US congress. You’ve got a bill and you’re trained to usher it through the process, everything is going to appear to be coming off its axles, but really it’s the way that it’s done.

There’s going to be people on the other side, now you’re lobbying for something. Perhaps, you did your work and got in early and got a sponsor and it’s your bill. You actually wrote it, and you shopped it and you got someone to introduce it. Now, the people on the other side, you think they’re going to say, “Wow, that’s the piece of legislation I’ve ever seen.” No, it’s not the way it goes. There is going to be someone that’s against you. There is going to be the localities, or the police, or this or that, or private prisons.

Those people are going to be attempting to make your bill a 180-degrees from what you planned it to be. It’s a dynamic process. Then you’re really trying to understand who your opposition is, who are those people on the other side, how can I get to them? A lot of people don’t know that being a good lobbyist means lobbying other lobbyists as well, not just he legislators, but to find those people on the other side and say, “Hey, can I crawl into your head a little bit and understand it?” “Okay, yeah we’re natural enemies, but maybe we can … Do you really need this? Can you soften on this part?” Even work together in those ways, because what you’re trying to do is you’re trying to get the best bill possible.

There is no perfect piece of legislation, it’s all sausage. There’s going to be things in there that you are successful in and there’s things that you’re not so successful in. That’s just the way it’s made, but that’s why they make another legislative cycle so you can go in the next year and fix those things that you weren’t able to fix this year, and to make sure that the stuff that you really want are in the bill.

All sorts of things happen. They can be people lobbying on your side, seemingly on your side of an issue, but they could be doing it in a really poor way that is starting to anger people. People will get upset about your issue based on the behavior of people that come in and purport be on your side. You need a very dynamic… dynamic process.

Shango Los: I can see how even either our own allies and different cannabis activists could get upset because maybe they haven’t read the law or maybe they don’t understand how the legislature works. Maybe they’re getting angry because I’m not getting more angry and yelling when my communication style might not be to yell at legislators. I’m looking for a different solution and so I can imagine that it would be challenging not only to work sometimes with folks who are holding different opinions, but also people on my own side for people who want me to be more radicalized than the bill is going to allow.

John Davis: Nothing is worse for a cannabis bill than cannabis activists that are pissed off and want to yell at someone, because that’s exactly what they do. Often, you’re having to be in there and you have precious time there at the lobby and you have to spend the first five minutes saying, “Hey look, I’m not those guys.”

Shango Los: Right.

John Davis: I understand the passion is out there, but when the passion is misinformed, do you think that you’re going to come into a legislator’s office, yell at them and then they’re going to think, “Oh yeah, he’s right. I’ve been bad.” No, they’re humans. They’re going to be pissed off at you, “How rude of you to come into me? I’m an elected official and yell at me?”

Sometimes there’s a lot of damage control that you need to do from people on your own side. That’s why it’s important to build your own brand or your group’s brand. Hey, we work together. We might not always like what’s coming out, but we’re never going to come and accuse you of being evil for having a different view from us. Because you got to remember, there’s another legislative cycle that you can be effective in. If you’re down in a legislature, your one goal, your sole goal is to be effective like all else is secondary. Because actually, they are trying to change legislation.

If you’re yelling and screaming, you can alienate a legislator for life. The thing about it is, they’re humans. They can also be very petty. Sometimes, they will be against something because screw you, that’s why, and you never want to get there. You never know, and I’ve seen this over and over again, you’d never know when someone that you hated last session is a key committee vote for you at this particular junction.

If you’ve alienated them, you’re not going to be able to get that vote. Sometimes that’s what it is when it’s going through the committee process, it’s a matter of one vote. If you don’t have that vote or the committee chair sideways on you, you will never be able to usher a piece of legislation through. Yeah, gotta mind your Ps and Qs.

Shango Los: Yeah, absolutely. That sounds like a great point to end on to, to treat your representatives humanely and kindly. Make sure you do your homework and if you don’t pull it together, remember that there’s always another legislative session. John, thanks so much for being on the show.

John Davis: Thank you for having me. I had a good time.

Shango Los: John Davis is a longtime cannabis activist, consultant, and entrepreneur. You can find more episodes of the Ganjapreneur Podcast in the podcast section at Ganjapreneur.com. You can also find us on the Cannabis Radio network website and in the Apple iTunes store. On the Ganjapreneur.com website, you will also find the latest cannabis news, product reviews, and cannabis jobs updated daily along with transcriptions of the podcast.

You can also download the Ganjapreneur.com podcast via iTunes and Google Play. We are also thrilled to announce that you can now find the show on the iHeartRadio network app, bringing Ganjapreneur to 60-million mobile devices. Thanks to Brasco for producing our show. I am your host, Shango Los.

 

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NFL to Pittsburgh NORML: Stop Using Steelers-Inspired Logo

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The National Football League (NFL) has sent a cease-and-desist letter to the Pittsburgh chapter of the National Organization for the Reform of Marijuana Laws (NORML), claiming that NORML is illegally appropriating the Pittsburgh Steelers logo.

The logo in question is essentially the same as the Steelers logo, with yellow, red, and blue marijuana leaves in place of the three four-pointed stars (which are apparently also known as “hypocycloids”).

From the NFL’s letter to NORML:

“As a result of your organization’s unauthorized use of NFL Marks to promote Pittsburgh NORML’s business, the public is likely to be misled into believing that Pittsburgh NORML and/or its products are authorized, approved, sponsored by, or are otherwise affiliated with, the NFL and/or the Steelers Club, when they are not. Moreover, such unauthorized use may cause dilution of the Steelers Club’s famous logo mark, and otherwise negatively impact [NFL Properties’] and/or the Steelers Club’s trademark rights.”

Not surprisingly, Pittsburgh NORML backed down, stating that they “have we have no stomach for a fight with the nation’s largest non-profit, the NFL.”

The NORML letter to the NFL also urged the organization “to reconsider its policy on the use of cannabis by its employees, especially medicinal use by players suffering from chronic pain,” and notes that “Cannabis is recreationally legal in three of your major markets –Washington, Colorado, as well as our Nation’s Capital, while medicinal marijuana is legal in 24 states, including your largest markets of California, New York, Illinois and the New England.”

Sources:

http://www.mjinews.com/nfl-asks-pittsburgh-norml-stop-use-steelers-inspired-logo/

Photo Credit: David Fulmer

 

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Police Continue Issuing Unfounded Halloween Warnings About Cannabis Candies

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It’s happening again.

Earlier this month in Atlantic Beach, Florida, after a 33-year-old man was arrested for possessing marijuana-infused candies, police put out a warning to parents that “marijuana candy could be very appealing to teens and children.” In Texas and Arizona, news outlets have also put out warnings to parents to check their children’s Halloween candy for marijuana edibles.

But media hype around cannabis-infused candies is nothing new. In 2014, after the use of recreational marijuana was legalized in Washington and Colorado, Denver police warned parents to check their children’s Halloween candy for cannabis-infused candy impostors. They even distributed the warning in the form of a highly produced, ominous Youtube video. Over a cinematically-filmed shot of identical, unwrapped Sour Patch Kids gummies, dispensary-owner Patrick Johnson tells viewers, “There’s really no way to tell you whether or not a product is infused or not. Once you take something out of these packages and put it next to something that isn’t infused, it’s very difficult to tell the difference.”

But three days into November last year, and despite the scare tactics, no one had reported any incidents of children accidentally consuming marijuana-infused candy. And following the dire warnings from the Washington Poison Center about the potential danger of pot candy, the Seattle police department later admitted to what Seattle PD spokesman Drew Fowler called “fear-mongering.” It seemed that as long as parents used common sense, then expensive, cannabis-laced edibles wouldn’t end up in the hands of children.

So why the renewed fear of marijuana candy this Halloween? At dispensaries in Oregon, where the sale of recreational cannabis became legal on October 1, the Oregon Health Authority has distributed cards to all marijuana buyers reading, “Marijuana can make kids very sick. You can keep the children in your life safe and healthy by storing all marijuana products in a locked area that children cannot see or reach.”

But the sale of cannabis-infused edibles is banned to recreational users in Oregon until midway through 2016, making the threat of cannabis-infused candy finding its way into kids’ Halloween stashes no more likely this year than it was in 2014. And edibles have been available to medical marijuana patients for years, with no reports of cannabis candies ending up in the hands of children.

It’s not the first time that parents, local police, and the media have portrayed marijuana users as malicious stoners dropping weed candy into the loot bags of unsuspecting trick-or-treaters, and the image will persist as long as our culture’s stigma around cannabis does.

Staying safe on Halloween is simple if parents exercise common sense. Don’t let children eat anything that’s not individually wrapped, and throw away any candy that looks unfamiliar to you. Marijuana candies come in packages specifically advertising their cannabis-infused content, and basic caution will suffice in keeping them out of children’s hands.

There are far greater dangers than pot candy facing children on Halloween night, such as cars and flammable costumes. As Joe Hoden, CMO of Dixie Brands, Inc. writes in an opinion piece for The Cannabist, “The American College of Emergency Physicians says that the types of injuries that send most kids to emergency departments on Halloween have nothing to do with candy.”

Photo Credit: george ruiz

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Pennsylvania Clergy Members Push For Medical Cannabis Legalization

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A group of 50 clergy members held a rally in support of medical marijuana legalization outside the Pennsylvania state capitol Wednesday.

The group, which comprised religious leaders from a variety of faiths, signed a statement imploring lawmakers to take action on the issue.

“It’s what we need to do. It is what Christ would do, Christ would help them… It’s the least I can do for them,” said the Reverend Bonnie Whittier. A member of her congregation, Jackson Salemme, suffers from epilepsy.

“Look at your fellow man and make this bill about the patients and not about the politics. There are real people and faces behind this legislation that we are fighting for,” said Cara Salemme, Jackson’s mother.

Salemne expressed her gratitude for the actions of the clergy: “Them standing strong behind parents, patients, and caregivers, I think it’s incredibly important, and it’s a powerful statement.”

Source:

http://fox43.com/2015/10/21/religious-leaders-show-support-for-medical-marijuana-in-harrisburg/

Photo Credit: Gerry Dincher

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Brand Focus: Focusing on a Broad Market, Ft. Goodship

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Equally as important as the emotional connection (discussed in the first installment of this series) and the clarity of purpose (as discussed in the second installment), are the methods of expression used in developing a brand’s identity.

I like to think of the emotional appeal of a brand as the why, the clarity of purpose as the what, and the expression of brand identity as the how. The how is comprised of scores of subtle decisions: product nuances, tone used in copy writing, color palette decisions, visual symbolism, channels of communication, etc.

All of these factors collectively create an immediate impression for potential customers. Within seconds, consumers make a subconscious decision as to whether or not a given brand is relevant to their self-identity. When a brand knows it’s why and it’s what, the how translates clearly. When the former are not immediately apparent, inconsistency in both visual and verbal communication is the result. But when a brand gets it right, it speaks to us on a personal level.

In cannabis cookery, only a select few have been able to achieve this level of branding mastery.


Goodship

The team at Seattle-based edibles maker The Goodship Company has been branding to the beat of its own drum since its founding in 2014. The self-described “bakers, makers, artists, and believers in good” have set the tone for product quality and branding excellence in the Pacific Northwest. The transition from celebrated cupcakes to cannabis cookies has been remarkably polished for the company, staying true to their core values of using locally-sourced, high quality ingredients and delivering a consistently enjoyable experience. CEO Jody Hall took some time out to elaborate more about their branding process for us.

We also consider our cookies worthwhile hiking companions #LifeOnTheGoodship || ???? @stonedonthego

A photo posted by The Goodship Company (@thegoodshipco) on

What process did you use to develop your brand? Was it developed internally or with an agency?

Our brand was developed in collaboration with an agency – a great local spot called Mint Design in Lower Queen Anne. Our process started by laying out our goals for the brand, what story we wanted our brand to tell and how we wanted it to make people feel.

It was important to me that the look and feel of our company and products matched the quality and experience they provide. I wanted the design to feel fun yet professional, sophisticated yet playful, and to break away from the existing market standards around pot products. We are trying to help shed the taboo that surrounds marijuana and help bring it into the light. We wanted the look, design, and color to say “sophisticated good times,” and to communicate trust, professionalism, and (adult-only) fun.

What are the defining characteristics, core tenets, or ideological values of your brand?

From a Goodship company perspective, we have an ideology that’s centered around three main values: being pioneers in the industry, helping to change the world for the better, and fostering human connection.

We believe that marijuana legalization is generating once-in-a-lifetime opportunities to become a pioneer in a brand new, socially impactful industry. We have the chance to have a seat at the table that is shaping the future of pot culture, and that’s really an exciting place to be.

We think that the view of marijuana is as a “sin” is inaccurate, and that marijuana actually has the ability to impact people’s lifestyles, creativity, and social experiences in really positive ways.

Finally, we believe that humanity in today’s day and age is really craving connection to one another. Marijuana is about a lot more than just getting high; it offers an incredible way for people to come together, enjoy one another, and connect. Ultimately, marijuana allows you to disconnect to in order to connect — disconnect from all your daily distractions in order to connect more fully to people and to the world around you.

How do you think effective branding benefits the consumer? How does it benefit businesses?

Effective branding benefits the customer, most simply, because if the brand matches the product, it helps communicate that product’s story. Marijuana doesn’t need to be represented with a skull and crossbones. Instead, it can be enjoyed legally, safely, and responsibly. And the branding of marijuana products and companies has lot of power, if not responsibility, to help shape that perception. Our intention is for our products to be branded and packaged in such a way that you can be proud to bring them to a dinner party in lieu of a fancy bottle of wine. We’re excited to say that we’ve just started to see this perception shift in the market, with pot being less about getting stoned and more about a fun, yet classy social experience.

What are some of the most effective ways that you use your branding to promote your products?

We call our brand a creative collective, and it’s intended to be infused (forgive the pun) into the community as a supporter and friend of local businesses, arts, and culture. Our marketing strategy is less about traditional advertising and more about grassroots connections and becoming a part of everyday culture and lifestyle. We’ve brought on several great local artists to create artwork for the brand. The Goodship has also sponsored events like Capitol Hill Block Party, the Out of Sight Art Fair, Bumbershoot, and The Stranger Genius Awards. As we grow as a company, we hope to continue to increase our support of Seattle’s awesome art and lifestyle projects.

We’ve also extended our brand into a lecture series called The Goodship Academy of Higher Education. The series encourages intimate conversations with some of our region’s most brilliant minds, covering topics from space travel to re-animation to modernist cuisine. The intent is that both audience and speakers alike are “on the goodship” (aka stoned). We look at the world through a different lens when high, and we think that it is a fun and enlightening experience to combine altered states of consciousness with big ideas. We believe that projects like this help promote our brand and its values without the need to heavily use traditional advertising.

Are there other companies in the cannabis industry that you feel have branded themselves exceptionally well?

Yes, definitely. We think that companies like Craft Elixirs do a great job, and create delicious products too! From a packaging perspective, we also love Sitka and our personal favorite in the flower world, Vashon Velvet. Turning to retail stores, we love the Green Head Cannabis brand, a Vancouver-based shop. As well as Uncle Ike’s, Green Theory, Ganja Goddess and Dockside. The list is long, we could go on and on!

What common missteps or pitfalls would you suggest to companies looking to build a brand in the cannabis industry?

I think that the cannabis industry is in a complex transition. It’s moving away from a narrow customer base of heavy marijuana users and medical-only users to a much broader market of curious newcomers or infrequent imbibers. I think it’s easy for a cannabis brand to underestimate the wide range of potential customers it has. For people looking to build a brand in the cannabis industry, I recommend focusing on pot future instead of relying too heavily on pot past. It’s a really exciting time, and I’m eager to see how the industry takes shape as legalization spreads across the country!

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Gallup Poll Shows 58% of Americans Support Legalizing Cannabis

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A new Gallup poll shows more Americans than ever before supporting the legalization of marijuana. The poll, released yesterday, shows that 58% of Americans think cannabis should be made legal, a seven percent increase from last year.

The increases in support for legalization cut across age groups: 40% of people ages 65 and older are pro-legalization. In 1969, only 20% of this group (born between 1935 and 1950) supported legalizing cannabis.

Not surprisingly, support for legalization is strongest among those born between 1981 and 1997, at 71%. But the Baby Boomers are backing pot as well: 58% of them are pro-legalization.

“Americans’ support for legalizing marijuana is the highest Gallup has measured to date, at 58%,” the survey states. “Given the patterns of support by age, that percentage should continue to grow in the future.”

Source:

http://www.washingtonpost.com/news/wonkblog/wp/2015/10/21/gallup-nearly-60-percent-of-americans-want-legal-marijuana/

Photo Credit: Martin Alonso

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The Merging of Washington’s Medical and Recreational Marketplaces

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In 1998, Washington state passed I-692, allowing citizens with debilitating conditions to grow medicinal cannabis at home. The actual regulation of medical cannabis was largely left to the local governments until 2010 when the state attempted to regulate MMJ statewide. However, due to a last-minute waiver by then-governor Kristine Gregoire, the attempt largely failed. Despite the falter, a set of loose regulations did emerge governing collective gardens and setting designated providers.

Next, in 2012, Washington passed I-502, bringing regulated recreational cannabis to the Northwest. Unfortunately, I-502 did not tackle the elusive regulation of the medical cannabis system that had been flourishing in the Evergreen State. After trying again and failing in 2014, lawmakers finally passed legislation during the 2015 legislative session that merged the unregulated medical cannabis system into the regulated recreational system.

Despite widespread opposition from medical cannabis activists against the two laws, the state has pressed forward with the merging of medical and recreational cannabis.

The plan from the WA Liquor and Cannabis Board (LCB) is to allow medical cannabis shops who meet the following requirements to apply for MMJ retail licenses first: The business must have opened before 2013. Second, the company must have applied for a license before July 1, 2014. Third, they must have maintained both a local and state business license. Fourth, they must be up to date on their taxes.

Medical cannabis shops will now have the same location restrictions as retail cannabis stores. The nearly 200 operational recreational cannabis stores in the state can now apply for medical endorsements, but the number of medical licenses allowed statewide has not been determined. The original 334 cap on retail shops has been lifted. The new regulations affect all sectors of the medical cannabis industry, meaning producers must indicate the amount of cannabis canopy dedicated to growing medical-grade marijuana.

The Washington State Department of Health (DOH) recently released emergency rules that govern what is and isn’t medical marijuana. These are in conjunction with the already-implemented guidelines for recreational cannabis. The rules cover the amount of THC and CBD allowed in medical-grade products, and ask for more stringent guidelines for heavy metal and pesticide testing, with a prohibited pesticide list promised in the future (the DOH will partner with the Department of Agriculture to devise the list).

The rules also prohibit the addition of terpenes, encourage workplace sanitation, and require training for dispensary workers on the different uses of cannabinoids. Finally, the rules prohibit the use of medical terminology and insist that each MMJ label declares, “This product is not approved by the FDA to treat, cure, or prevent any disease.”

Photo Credit: SounderBruce

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Canadian flag flying against the sun.

Canada’s Liberal Party Wins Election, Plans to Legalize Cannabis

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Canada’s newly elected Liberal Party, headed by Prime Minister-designate Justin Trudeau, may be poised to legalize marijuana there. Cannabis legalization was a main feature of the party’s electoral campaign. From its website:

“We will legalize, regulate, and restrict access to marijuana. Canada’s current system of marijuana prohibition does not work. It does not prevent young people from using marijuana and too many Canadians end up with criminal records for possessing small amounts of the drug.”

The only other country to legalize pot so far is Uruguay. Some, such as the Netherlands and Spain, have greatly relaxed enforcement, but have not legalized it.

If Canada goes through with legalization, it could mark a sea change for international drug policy, which is predicated on a network of treaties. This series of treaties includes the the Single Convention on Narcotic Drugs of 1961, the Convention on Psychotropic Drugs of 1971, and the UN Convention against Illicit Traffic in Narcotic Drugs and Psychotropic Substances of 1988.

By legalizing cannabis and rejecting these treaties, Canada would send a clear message to the United Nations, which plans to review these international agreements in its 2016 session. Indeed, the treaties themselves would lose power as another nation decides to forego them. It is unlikely that the United States, the de facto force behind the treaties in the past, would sanction Canada, especially as four states have now legalized cannabis.

Source:

http://www.vox.com/2015/10/20/9573497/canada-marijuana-legalization-justin-trudeau

Photo Credit: Alex Indigo

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California Board of Equalization Calls for Cannabis Banking Services

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In an opinion piece on the Huffington Post, California Board of Equalization (BOE) member Fiona Ma called for California to establish its first marijuana bank.

Currently, the state collects some $44 million in taxes from the marijuana industry each year, and does so largely in cash.

“California should look into a state-chartered depository institution to provide, at the minimum, basic merchant services to allow businesses to pay their taxes and payroll via check or electronic funds transfer,” writes Ma.

MA, a CPA and Assembly Speaker pro Tempore Emeritus, represents nearly 10 million people in 23 counties. The BOE is a tax agency representing all California taxpayers, and is the only elected tax agency in the country.

Assemblymember Jim Wood has proposed a bill (AB 1549) that would create a California Cannabis Credit Union. The bill will be presented early next year in committee.

“Right now, one of the largest industries in California — and the tens of thousands of citizens who work in it — is being restrained from fully integrating into our financial and tax systems. This is a lose-lose proposition for our state,” writes Ma.

“Colorado’s growing pains can provide some useful lessons for California, and we need to pay attention to those lessons so that we are prepared for the changes that might be coming next year, and more importantly, to get those changes right the first time.”

Source:

http://blog.sfgate.com/smellthetruth/2015/10/13/california-needs-a-marijuana-bank-says-board-of-equalization/

Photo Credit: Myfuture.com

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Morgan Kristine: Empowering Women in the Cannabis Industry

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Morgan Kristine is president of the Marijuana Business Association and founder of the MJBA Women’s Alliance. She is also a long-time cannabis activist, grower, and enthusiast.

Morgan recently joined the Ganjapreneur podcast for a discussion with our host Shango Los about the growing number of women entrepreneurs in the cannabis industry, as well as the sexism in advertising which has been present across much of the market. In the interview, Morgan shares her thoughts on how to improve gender equality in the cannabis industry, why using cannabis in public is an important step in the cannabis normalization process, and more.

Listen via the media player below, or scroll down for the full transcript.

Subscribe to the Ganjapreneur podcast on iTunes, Stitcher, SoundCloud or Google Play.


Listen to the Podcast


Read the Transcript

Shango Los: Hi there and welcome to the Ganjapreneur.com podcast. I’m your host, Shango Los. The Ganjapreneur.com podcast gives us an opportunity to speak directly to entrepreneurs, cannabis growers, product developers, and cannabis medicine researchers, all focused on making the most of cannabis normalization. As your host, I do my best to bring you original cannabis industry ideas that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy and improve your health and the health of cannabis patients everywhere. Today, my guest is Morgan Kristine. Morgan is president of the Marijuana Business Association and founder of the MJBA Women’s Alliance. A long-time cannabis activist and grower, Morgan also has a successful background in international business, working with clients like Lucasfilm and Corbis, and as vice president of Masters FX, one of Hollywood’s leading makeup and creative effects studios. Welcome, Morgan.

Morgan Kristine: Welcome, thank you so much. It’s great to be here.

Shango Los: Morgan, as co-founder of the first truly functional national cannabis trade organization, you saw a need for something more specific for women and went ahead and formed the MJBA Women’s Alliance within the existing organization. What did you see that called for a specific women’s alliance?

Morgan Kristine: It was pretty powerful. I’ve met so many woman in the industry, and I started hanging out and doing business with women. We decided that if we’re going to get together, we might as well be talking about business since we’re all there together. When women get together and they start talking about their business, it’s a totally different passion. The level of enthusiasm and just the camaraderie that we have when we get together is just incredibly powerful. I got together with a couple of other ladies in the industry and said, “Let’s really do this.” In May of 2014, we launched our first event which was called a power luncheon.

Shango Los: I would think that it would also serve your interest as well to come together as a power block because technically, you could get together at the regular trade organization meetings and chat, but by pulling yourselves together, you blend your powers to be able to take care of the things that you want to.

Morgan Kristine: Oh, it’s so true. When you think about how one powerful woman is a fierce force to be reckoned with but you put 50 to 100 women into this same room talking about cannabis, it just will blow your mind. We don’t have anything against men. We all love and appreciate men. So many of the guys in the industry have taught us so much. We can talk about issues without you there that will actually feel like we’ve been validated, we’ve been heard, and then that pushes us forward to more success. You know what I’m saying?

Shango Los: I do, but I would love to hear a couple of examples of the different topics that you handled differently when you’re together.

Morgan Kristine: As you probably know, sexism is huge in the cannabis industry. It’s huge everywhere, actually. When we’re talking about a brand new industry and we talk about sexism, when we talk about, for example, vape pens or dab rigs, and then you put them in combinations with half-naked women, we’re sending the wrong message. We can talk about that openly when we put together about what we want to do going forward. We don’t think it’s necessary. We don’t think we need to actually … We can do a better job. We can do this whole new industry without having to sexualize women. That’s just one example of some of the things that we do together. It’s just so much easier to talk about when the guys aren’t around.

Shango Los: We all know that the prohibition era of marijuana business was pretty male dominated. Now with the normalization, we’re not only seeing that women are starting and running these hugely successful companies and organizations, but I dare say that the industry is starting to become dominated by women. Why do you think that the women are gaining so much more influence in the post-legalization back during prohibition?

Morgan Kristine: Cannabis, that we cultivate marijuana from, is a female plant. I think right there in it of itself is a license to run with it. The businesses that are coming up are all women who’ve been in the industry or maybe they’ve just been tired of working for the man and they want to start their own thing. It’s like, why not this industry? We’re your growers, we’re your patients, we’re your educators. We purchase more marijuana than anybody else. It’s like, why wouldn’t we just starting taking over the industry? Why wouldn’t we step up and come out of the closets and say, I run a business, I want a network, I want community, and I want opportunity to provide for my family just like any man wants to do but now is the time because it’s never been done before.

Shango Los: Totally hear what you’re saying, Morgan, especially the part about the community. Here where I live on Vashon Island, we’ve got a few recreational cannabis growers and the biggest are all owned and operated by women. One of the things that I’ve noticed is that the meetings of the trade organization here on the island are so much more warm and communicative now because the mostly male-dominated prohibition growers, they are very concerned for their secrets and it’s very competitive and it’s kind of got a guy vibe to it. Now that the companies that are more influential are owned by women, it just seems to be a more warm and inviting and sharing of information environment. I really think that’s better for everybody, both the businesses and the patients.

Morgan Kristine: I totally agree. I really commend any organization or club or committee that gets together to talk about cannabis. There are so many wonderful ones. I started out with Women of Weed, Ah Warner and Shawn DeNae started this fantastic organization for women to get together just to imbibe and to share and to feel but we didn’t really talk about business. We really kept it light and friendly and warm. I joined NORML Women of Washington with Danica Nobel and I thought there I was like, this is awesome, this is incredible. It wasn’t too much longer when I said, okay it’s only a natural fit for me to slide from the marijuana business association as a whole into bringing women together on a regular basis.

Shango Los: I would suspect that when given the opportunity to get together as professional businesswomen that you are just attracting interest in droves by women who are like, oh my gosh thank goodness that there’s finally an organization for me, specifically within an industry that they’re passionate about as healers and cannabis makers and processors.

Morgan Kristine: You bet and so many men too like, please take my wife, please. I want her to get into this industry and want her to understand what I do. I’m like, absolutely, bring her on in. At the Women’s Alliance when we have our gatherings, it’s usually an evening or perhaps a luncheon where we’ll talk about business for the first 50 minutes and that might just be business plans, vision statements, creating our logos or whatever that may be. Then the second half of the programming may be dedicated to just specific cannabis industry-related topics. Students for Sensible Drug Policy come out. We’ve had Law Enforcement Against Prohibition. Women in these industries that are helping us on a local level here in Washington and we’re also in Colorado and in Portland.

Shango Los: That’s an interesting idea too that the cross industry contacts as well. I would think that … Very often in male-dominated arenas, we tend to want to over speak women and we just get louder as our communication tactic. I would think that there are a lot of really creative ideas that come out from not just people who have introverted communication styles but just women without needing to worry about being talked over the top by a guy.

Morgan Kristine: It’s so true. I can’t tell you how many times in a business meeting I was cut off or somebody’s back was turned to me. I’ve had sexist remarks made at me and I’ve had inappropriate touching. I’ve had this before, it’s not just cannabis. We need to educate men, you seem like you’re very enlightened, more guys need to be like you. We need to understand that this is a team, we can move this industry along together but we need the support. I really believe that if women start getting involved locally in politics, locally in healthcare, growers, producers, and the retail women. Have you seen how many women are coming out strong on the retail end of it?

Shango Los: All over the place.

Morgan Kristine: Yeah, yeah. More women just need to get together and start talking about what they want to do and dream big, you know dream it. I just couldn’t be happier with the women that are really making this happen in Washington and all over the world actually.

Shango Los: It’s a good thing that it is. We’re going to take a short break and be right back. You are listening to the Ganjapreneur.com podcast.

Shango Los: Welcome back, you are listening to the Ganjapreneur.com podcast. I’m your host Shango Los and our guest this week is Morgan Kristine of the MJBA Women’s Alliance. Morgan, before the break we were talking about how so often in cannabis advertising we get these images that are overly sexualized and how many of us really do not want the industry to go that way. However, it seems that as the industry gets bigger, we are continually introducing new players that still have not been hip to that we want to advertise in a more mature way and so we’re constantly having to educate folks. What’s the experience that you and the Women’s Alliance have had with coming into contact with folks who are using hyper sexualized images and how do you communicate with them about considering something different?

Morgan Kristine: We’ve handled it on a couple of different levels. We’ve discussed this at some of our meetings. There’s a hashtag going around it’s called, not buying it. Anytime you see a cannabis product that’s been over sexualized with men or women, either way. I’ve seen men half naked with hemp on their junk. I’m not cool with that either. Sexualization in any form really has no place. I understand that we want to be pretty when we sell stuff, we want to look good. Nobody is going to buy an ounce from some slob but they’re more likely from somebody who is a little more attractive. Finding that line is really important but you know when it’s over sexualized because it’s in your gut. It gives you that feeling of like, that’s kind of wrong.

I’m all for talking to men about it. I’ve done this at Cannacom, there’s been vendors who have had huge signs with half naked women. It’s just a matter of letting them know, hey I’m a consumer, I’m one of your customers, and I’m not happy with that. I’m offended and I’m not going to buy your products and I’m going to make sure that other women know about you as well. We don’t want to be mean. I really just think that some men just don’t know. They don’t know any other way because it’s been ingrained in their psyches for so long. I’m saying, save that sexualization for the woman you go home to at night, you don’t need it in your cannabis purchase price.

Shango Los: Morgan, how likely is it that we’re going to be able to eradicate this kind of imagery from the industry when it exists in all the other industries? I obviously understand that we want to minimize it as much as possible but what do you see as the goal here? Is the goal to clean up cannabis at its very outset so that trajectory is better or do you see it more as, try to take care of every instant as it comes? How will you know if you’re succeeding?

Morgan Kristine: I think we’re at a good point because now major media is starting to pick us up. I was in National Geographic last summer, Gogo Lidz just did a fantastic piece in Newsweek, and of course now Forbes is on the bandwagon. I think if we can get some major media people to understand that women in business and in cannabis is coming on and we may not be able to solve it right away. These movements take a lot of time and it’s going to be slow but we have to attack it both on the small side and not purchasing products that are offensive, educating people about what it really is all about, is it necessary, and then taking action. Let them know, hashtag it, not buying it. Put a sticker on it, this over sexualizes women. This perpetuates, the more they keep putting those ads up, it perpetuates that women should be sexual objects and it’s not cool. It’s so lame and it’s even worse on these … Are men really that dumb? You really have to be fed this kind of ad to be purchasing your pot? I’m telling you, you’re going to love the pot no matter what, it doesn’t really matter. I think that there’s all different ways to market but I think it’s going to take a long time and take all of us getting involved to say something, even the men.

Shango Los: We had a really great discussion on this show a couple of weeks ago with Wes Abney, the publisher of Northwest Leaf magazine about how he doesn’t taken overly sexualized ads and how he has spent a good deal of time educating his advertisers about why he doesn’t think that’s the best approach for them and they kind of work through that. What do you recommend for people of either gender to communicate to the companies that are using this kind of imagery? We don’t want to create a situation where it is angry conflict because that will just isolate and alienate the vendor. You’ve obviously spoken about this at length so what kind of words do you find are to the point and yet nonconflict creating?

Morgan Kristine: I think a soft approach is really all you need. Again, I really just don’t think that men understand that if you look me in the eye and I look at you and I say, I’m offended by this, can you help with it? He’s going to say yes or no, either no I’m not going to listen you or I’ll take it under consideration. I like to go straight to the head. Wes Abney is a great example. He has a wife and lovely daughters. He gets it, he understands it. There are a lot of millennials that maybe don’t have the wife and the girlfriend and the experience to know or the education that it’s not going to happen, it’s not going to work, and we’re not going to let it. We just have to be able to slow it and then eventually eradicate it.

Shango Los: That’s a really good point about the generational difference between my generation with me being 44 and the millennials who are 15 years or more younger, they’re so used to more violence, more whiz bang, more fast cut videos, just everything is more intense and they become more desensitized to it. I think that it’s a different message to communicate with people of my generation than it is to a younger generation but I also think that even though they are possibly more desensitized to it, they also don’t seem to be as responsive to that kind of marketing. It’s almost like, ugh sexuality has been played out, what else do you have?

Morgan Kristine: Exactly, I totally agree. I was just going to say, I give the millennials a lot of credit. I think with the new generation coming up, they’re not all just lazy stoners. Not everybody who smokes weed is worthless. It’s like, come on you guys we’ve got to be smart about what we put out there in the industry. It’s just a matter of time and education.

Shango Los: I know the Women’s Alliance has a lot of members and growing. What are some of the other topics that the group is very activated on other than the sexualization of advertising? I know you’ve got a whole agenda of really interesting things. What are some of the others?

Morgan Kristine: Oh my gosh. We do a lot of wonderful work with say for instance, the Pink Gene Foundation. We did a fundraiser or Tara Martin’s Pink Gene Foundation which is raising awareness in breast cancer in young women. We did raffles and fundraisers. What I’m really super excited about is our event coming up on September 24 where we have taken a proactive stance against the cities and counties that are resisting the cannabis industry. We’ve got five women in politics including Senator Jeanne Kohl-Welles who is now running for Seattle City Council and four other incredible women. We’re going to help fund raise for them so they can get into office and start helping us change the moratoriums and the blocks that are on the industry. It’s going to be a semi-formal event with probably a hundred women with an incredible chef-inspired dinner, raffles, prizes, and fundraising. It’s historical. We’ve never had a group of women come together at this beautiful Sorento Hotel and actually encourage these women in politics to start making changes so this industry can continue to thrive.

Shango Los: That brings up a really interesting point too because the agenda of the Alliance doesn’t necessarily have to be issues that effect mostly or solely women. The event that you just talked about, we could have had that same event with both guys and gals and raised money and increased the awareness of the moratoriums. However, like you were saying before the break, when women are together they communicate using a different set of languages and nods, it’s just different organically. I think that creates an opportunity for people who would normally be either shouted over or disenfranchised to participate in a way that brings more of a swelling to the movement in corollary to the rest of the movement not necessarily separate from the movement.

Morgan Kristine: It’s so true. When we had our first Oregon meetup with all the women, we had a luncheon. The business women came out and as you know, Oregon is just getting off the ground but man, the women down there are really hustling. They’re getting their names out there, they’re getting brands out there, they’re coming together, and I just couldn’t be happier. Women all over the United States are starting to get together but when they get together and talk about business and how they’re going to make money and they start talking about their dreams and their hopes and know that the sky is unlimited, you walk away feeling validated, empowered. That’s ultimately what we want. We want women to feel strong in their space and to work hard. They do, I’m telling you, these women in the industry are busting their butts and it’s really starting to show off. I think if we can just get them the support that they need, there’s no stopping it.

Shango Los: When you’re giving them that kind of support, you’re pretty minting entrepreneurs. You are saying, you can do this. You’ve got a posse behind you so what’s your great idea and let’s get into it. We’re going to take another short break and be right back.  You are listening to the Ganjapreneur.com podcast.

Shango Los: Welcome back, you are listening to the Ganjapreneur.com podcast. I’m your host Shango Los and our guest this week is Morgan Kristine of the MJBA Women’s Alliance. Before the break, we were talking about the power of bringing women together to create new entrepreneurs and have them fell supported. I think that’s one of the key aspects of the Women’s Alliance is causing this swelling and moving forward and increasing of women in the cannabis industry ranks. Morgan, as somebody who travels the country speaking to women’s groups and essentially cheering them on to get involved, what do you see as some of the best things that can be done at the local level to start these grass roots organizations? A lot of the folks getting into cannabis itself is new but also creating a new women’s organization might be new to them as well but you’ve done this now several times. Go ahead and break out the blueprint for folks so that they can start doing this where they live.

Morgan Kristine: Yeah, sure. It’s also very scary. I think that’s also been part of the problem. Talking about pot or smoking pot in public or even growing, you’ve been fearful and scared and hidden for so long. I would encourage any woman who is already a casual user or is just extremely interested in the industry to find another woman who is doing the same thing and has the same interests. Start slow, get together 5-10 women on a Thursday night and talk about what’s going on. Talk about the news, what have you heard, what’s happening in your city? Is it medical? Is it recreational? Then start getting active. The way to get active is to show up at association meetings, show up at rallies, go down to your courthouse, your city council meetings.

The way that we started with the MJBA and the Women’s Alliance was just a matter of getting all the growers that I knew together, all of the smokers that I knew together, putting them in a room and talking about the topics that matter. Our goal at the time as it is today is legalization. The way to move the ball forward is to get it removed Schedule I and the goal is to normalize it so women, please smoke in public or smoke in front of your friends who may be drinking instead and encourage them to … Show them the benefits of cannabis and just talk about it. The more that you talk about it, the more you normalize it, the more you normalize it you’ll start turning the heads of the old cranky people who don’t get it or the stodgy old people who just have the old mindset of what cannabis used to be and how you used to go to jail. You have to be careful at the same time but it requires people to be bold, you’ve got to be brave.

Shango Los: I long your idea of modeling cannabis for your neighbors by puffing in front of them so that they feel more free to do it themselves. That’s a great image.

Morgan Kristine: You bet, absolutely. I always get concerned though too. I’ll smoke outside and I see a kid and I’m so nervous about it. I’m like, well I better hide it. Well, their dad is right there chugging a beer, why shouldn’t I be able to enjoy my joint in privacy and away from the building and within all the regular guidelines. Then I’m like, you know what, I’m okay with this and I think other women should be too and men in general.

Shango Los: I like what you said about not only getting everybody together for these women’s nights to get something started and have an actual agenda and talk about what directions you want to move in and what you can do that’s concrete. We talked with Ah Warner from Cannabis Basics and one of the things she said that really turned me on was that not only is she an entrepreneur and doing the Cannabis Basics business but she’s also very active in the legislature and she’s influencing politicians and she’s going to them on behalf normalization but also her health and beauty aids legislation. She’s playing this dual role, both as entrepreneur and also as active citizen.

Morgan Kristine: I love Ah Warner. Honestly, she has been one of the major women who have inspired me. She is the one who pulled me into Women of Weed and she’s the one who actually helped me inspire the whole business side of it. The great thing, I’m just always so impressed with her so this new HOBA bill that she had help with passing allows for less 0.3 THC in health and beauty products. This is major. This is something that she’s been working hard on, she’s been aligning herself with the right people, getting to know her legislators, showing up and doing exactly what she’s supposed to be doing and it’s working. To have this level of THC in an over-the-counter product is historical. Absolutely, good on her and good on all the work that she’s doing. There are so many wonderful women and she is the perfect example.

Shango Los: Yeah, that’s a really good example of modeling too. We may have been joking before about getting high in front of our friends to encourage them to but also Ah doesn’t just say, go and do this. She’s all like, follow me and that’s the kind of leader that I’m more down with.

Morgan Kristine: Absolutely. We always have a great time when we get together. It’s fun too. We work, work, work and I was always joking because so many of us women have products in our trunks. We show up at conventions together and you pop a trunk and there’s all of our swag and our stuff and our products and we haul it in in our sneakers and we go in and put on a slight higher pump and in Ah’s case she usually has three-inch platforms. I don’t know if you’ve seen those boots but they’re high.

Shango Los: Yeah, I have.

Morgan Kristine: I’m really, really impressed with Ah and there are so many women in her organization and in NORML, Women Grow, Women’s Alliance. There are so many wonderful organizations that are already out there but if there isn’t, start your own. Get together and make it on a recurring basis so that you always know that that month is coming up and you know what you want to talk about and make it fun at the same time.

Shango Los: That’s great. I can’t think of any other way to end this than by cheering on Ah Warner. With that, we’re going to call it a day. Thanks so much for taking the time to chat with us Morgan.

Morgan Kristine: Thank you, Shango. This was really a lot of fun, I’m happy to have done it.

Shango Los: Morgan Kristine is founder of the MJBA Women’s Alliance. You can find out more at MJBA.net also on Facebook on /MJBA Women’s Alliance and also the MJNewsNetwork.com. You can find more episodes of the Ganjapreneur podcast in the podcast section at Ganjapreneur.com. You can also find us on the Cannabis Radio Network website and in the Apple iTunes store. On the Ganjapreneur.com website, you will find the latest cannabis news, product reviews, and cannabis jobs updated daily along with transcriptions of this podcast. You can also download the Ganjapreneur.com app in iTunes and Google Play. We’re also thrilled to announce this week that you can now find the show on the I Heart Radio Network app bringing the Ganjapreneur podcast to 60 million mobile devices. Thanks to Brasco for producing our show. I’m your host, Shango Los.

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Alaskans Object to Proposed Ban Targeting Recreational Cannabis Clubs

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In a two-day public comment period in Alaska regarding proposed recreational cannabis rules, many Alaskans expressed concerns over a proposed ban on marijuana clubs that would allow for the consumption of marijuana onsite.

The ban would limit consumers to partaking in marijuana use within their homes, although many landlords have banned that as well. In effect, many Alaskans feel that cannabis might as well not have been legalized in the first place.

Lawyers have told the Alaska Marijuana Control Board that, because the ballot measure that legalized marijuana did not explicitly mention the legality of clubs, it doesn’t have the right to legalize them either.

Officials must approve any changes to the rules by November 24.

Source:

http://mjbizdaily.com/alaskans-riled-up-over-proposed-ban-on-cannabis-clubs/

Photo Credit: Chris Lott

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Oregon Publishes Draft Rules for Recreational Cannabis

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The Oregon Liquor Control Commission (OLCC) published its draft rules for the state’s recreational marijuana program earlier this month. No big surprises are to be found among the rules, though the OLCC notes that “draft rule language is subject to change and should NOT be used as basis for making business decisions.”

The Commission will be awarding four types of licenses: for producers, processors, wholesalers, and retailers. You can submit a single application for any or all four of these licenses.

Entities submitting an application must have at least one “legitimate owner”: one or more individuals or legal entities owning at least 51% of the business. Individual applicants must be 21 years or older and have established two years of Oregon residency, although the residency requirement ends in 2020.

Ownership does not necessarily include the following: preferential rights to distributions based on return of capital contribution; options to purchase an ownership interest that may be exercised in the future; convertible promissory notes; or security interests in an ownership interest.

The current rules could make Oregon a hotspot for out-of-state entities looking to get in on the recreational market.

Applying to become a licensed producer or processor is a bit more complicated. Processors must provide (1) one of several endorsements related to the proposed processing activity; (2) a description of the type of products to be processed; and (3) a description of equipment to be used, including any solvents, gases, chemicals or other compounds used to create extracts or concentrates.

Producers, in turn, must provide (1) a report describing the applicant’s estimated electrical and water usage; (2) a description of the growing operation, a description of equipment to be used in the production, and whether production will be indoor, outdoor or both; (3) proof of a water right or a statement that water is supplied from a public water system or from an irrigation district; and (4) the proposed canopy size and tier of their crop with a designation of the canopy area within the licensed premises.

Finalized rules will likely not be published for another month. The full text of the draft rules can be found here.

Source:

http://www.cannalawblog.com/breaking-news-oregon-recreational-marijuana-draft-rules-arrive/

 

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Flandreau Santee Sioux Tribe Forges Ahead with Marijuana Resort Plans

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A South Dakota Tribe has its marijuana growing operation up and running in preparation for a first-of-its-kind marijuana resort.

The Flandreau Santee Sioux tribe is hoping to kick off the resort with a New Year’s Eve opening.

The grow op has 65 different strains growing, but the operation, while function, is still in its infancy. The tribe plans on selling about 80 pounds of pot per week at the resort, which is about one year in the making.

President Tony Reider says other tribes have been watching the operation closely. The resort will be open to adults 21 years and older, and the tribe, based on reactions on social media and elsewhere, expects large crowds. The facility, a former bowling alley on the Flandreau Sioux Reservation, 35 miles north of Sioux Falls, can welcome up to 1,000 people.

A video of the resort posted online got more than 6 million hits, says Reider, and a Seattle evening news show even reported on it.

“The reaction has been insane to say the least,” said tribal council treasurer Ryan Kills A Hundred. “We’ll take the free publicity.”

Not all the reactions have been positive. Flandreau police chief Anthony Schrad said that he and other city officials are “giving it a rest” as far as publicly commenting on the resort. They have made it clear in past statements that they are vehemently opposed to the tribe’s plans.

But the tribe is forging on ahead, despite statements from South Dakota Attorney General Marty Jackley, who has reiterated that smoking marijuana remains illegal for non-Native Americans, even if they’re on tribal lands.

The tribe has emphasized that it will make marijuana available for medicinal use in a facility separated from the main lounge. The tribe’s lawyer, Seth Pearman, said that although the tribe will do everything it can to keep cannabis away from minors, medical marijuana will be available at the resort to underage persons who have a doctor’s order and parental consent. Such treatments would likely be available in oil form.

Source:

http://billingsgazette.com/news/state-and-regional/montana/south-dakota-tribe-starts-growing-plants-for-marijuana-resort/article_bf73830a-fe59-5512-8fb4-3ec8a410a564.html

Photo Credit: Leslie J. Clary, Insanity Strains

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Vancouver Researchers Urge Canadian Doctors to Prescribe Medical Cannabis Over Opioids

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Vancouver HIV/AIDS researchers have published an editorial urging Canadian doctors to prescribe medical marijuana instead of opioids, which tend to be abused, for neuropathic pain and other conditions. The editorial appears in the Canadian Journal of Public Health.

Thomas Kerr, Julio Montaner and Stephanie Lake, researchers at the B.C. Centre for Excellence in HIV/AIDS, argue in the editorial that the Canadian Medical Association unfairly holds marijuana to a higher standard than other drugs prescribed for pain relief.

Dr. Kerr, who serves as co-director of the center’s Urban Health Research Initiative, says that doctors are hesitant about prescribing a drug not yet approved by Health Canada, even though the research into marijuana’s therapeutic benefits is quite positive.

“The evidence supporting the therapeutic use of cannabis is actually much stronger than the use of other drugs that are used to treat the same conditions and it also seems, in many cases, that cannabis has a more favourable side-effect profile,” he said.

In contrast, opioids tend to be abused: “Opioids are killing people right now,” said Dr. Kerr. “There is no association with cannabis and mortality, and yet North America is in the midst of, really, what is a public-health emergency associated to opioid overdose deaths.”

Cindy Forbes, president of the Canadian Medical Association, issued a statement in response:

“The limited clinical evidence combined with very limited guidance for the therapeutic use of marijuana pose a challenge for physicians in providing the best care to patients.”

Source:

http://www.theglobeandmail.com/news/british-columbia/researchers-urge-medical-marijuana-over-opioids-to-treat-neuropathic-pain/article26733746/

Photo Credit: Jamie

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Ohio: Where Legalization Comes Down to Two Issues

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This November, Ohio voters will have the opportunity to vote on The Ohio Marijuana Legalization Initiative, Issue 3. If passed, Ohio will be the fifth state, the first in the Midwest, to legalize cannabis for recreational use.

Although legalizing marijuana for recreational use sounds like a no-brainer, the reality is that it’s just not that simple for Ohio. Issue 3 aims to create 10 marijuana growth, cultivation, and extraction facilities that would hold the exclusive rights to produce marijuana for public consumption. These facilities would not sell the product to consumers, but handle every step involved in the cultivation process before selling it to retailers. The measure requires that these facilities operate independently of each other, state lawmakers and voters alike felt it still granted the MGCE facility owners too much control of the state’s cannabis industry. Enter Issue 2.

The Ohio Initiated Monopolies Amendment, Issue 2, was drafted as a response to Issue 3. Issue 2, if passed, will require the Ohio Ballot Board to determine whether a proposed initiative would create an economic monopoly or special privilege for the entity involved. In other words, amendments like Issue 3 would need to be examined by the Ballot Board and, if determined to create such a monopoly or privilege, be presented to voters alongside a separate ballot question that reads:

“Shall the petitioner, in violation of division (B)(1) of Section 1e of Article II of the Ohio Constitution, be authorized to initiate a constitutional amendment that grants or creates a monopoly, oligopoly, or cartel, specifies or determines a tax rate, or confers a commercial interest, commercial right, or commercial license that is not available to other similarly situated persons?”

Basically, a separate question reminding voters that the issue presented to them is in violation of the state’s anti-monopoly law. Voters will have to approve both questions for such an amendment to pass.

Currently, more than half of Ohio voters support both Issue 2 and Issue 3, which presents a problem. If approved, Issue 2 will invalidate Issue 3, delaying marijuana legalization in Ohio. The issue would need to be settled in the Ohio Supreme Court, which can be a long, expensive process.

Monopolies make for a stifled economy. That’s why we have laws like the Sherman Antitrust Act. When the power to control a specific industry, or even just a part of that industry’s supply chain, is limited to only a few participants, those participants can easily become corrupt by engaging in unfair business practices like collusion.

Issue 2 is not necessarily seeking to undermine efforts to legalize recreational marijuana in Ohio. Rather, it would require voters to examine the choices they face closely when those choices may allow or lead to monopolies.

Just like any election, voter education and turnout are critical this November. Be an active participant in your country’s progress and go vote.

Photo Credit: Enrique Fernández

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Croatia Latest Country to Legalize Medical Cannabis

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Croatia has passed legislation allowing doctors to prescribe medical cannabis to patients suffering from illnesses such as AIDs, multiple sclerosis and cancer, reports the Associated Press.

Cannabis will only be allowed when prescribed by a doctor, and it remains illegal to grow the plant at home. It also remains illegal to consume the drug without a prescription or for recreational purposes.

Prescriptions will be valid for 30 days, and patients can be issued a maximum of 7.5 grams of cannabis per prescription.

According to Health Minister Sinisa Varga, cannabis will be available in Croatian pharmacies within the next few weeks. Because the law just came into effect on Thursday, there are currently no registered medicines in Croatia containing THC.

Sources:

http://abcnews.go.com/International/wireStory/croatia-legalizes-medical-marijuana-34493945

http://news.yahoo.com/croatia-allows-marijuana-medical-114920214.html

Photo Credit: Michael Caven

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Colorado Monthly Marijuana Sales Top $100 Million; Businesses Still Struggle With Cash Overflow

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Sales of Colorado cannabis broke the $100 million mark in August for the first time. Recreational sales made up $59.2 million of the total, while medical sales came in at $41.4 million.

“It means that $100 million is going to licensed, taxpaying businesses, creating jobs and helping to build new schools, instead of going to cartels and drug dealers — as is the case in the 46 states that don’t regulate marijuana,” said Dan Riffle of the Marijuana Policy Project.

The only problem for business owners remains finding a place to deposit all that cash.

“I’ve gone through at least eight banks,” said Shaun Gindi, owner of Colorado’s Compassionate Pain Management.

Andrew DeAngelo, operations director at Harborside Health Center in Oakland, said in June the company had already gone through different 15 banks.

Only 220 of some 7,600 U.S. banks and credit unions currently accept money from marijuana businesses, fearing crackdowns by the federal government.

Securing such large amounts of cash has become an enormous business expense for cannabis companies.

“The federal government and these banking laws are making it so that people have to walk around with tens of thousands of dollars in their businesses, in their cars, in their homes,” said Michael Julian, CEO of the cannabis security company MPS International. “[It’s] putting these people in danger.”

Oregon Sens. Ron Wyden and Jeff Merkley introduced a bill in July that would allow marijuana businesses better access to banking services, but that bill remains in subcommittees for review. Meanwhile, private firms have stepped in to try to solve the problem, such as a CannaNative, which is trying to connect marijuana firms with the Native American banking system.

Riffle sees this as a short-term solution at best: “I think rather than finding a way to work around broken and outdated federal marijuana laws, Congress needs to simply fix the law,” he said.

Source:

http://news.yahoo.com/marijuana-sales-colorado-cash-problem-143659821.html

Photo Credit: Insanity Strains, Leslie J. Clary

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Brand Focus: The Consistency Factor, Ft. ebbu

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As we mentioned in last week’s article featuring Jett, Amazon’s Jeff Bezos suggests that a brand is for a company like a reputation for a person, “You earn a reputation by trying to do hard things well.” Committing to doing one thing or set of things better than anyone else is the foundation of a great brand. Volvo safety, Apple innovation, and Google search are just a few well-known examples. One cannabis industry startup is positioning themselves to do just that.  For ebbu, that one thing is consistency.


ebbu

ebbulogoLed by one of the entrepreneurs that brought us the Assassin’s Creed video game franchise, the ebbu team is working to develop a method of distilling the active ingredients in cannabis so that they can be used to create products with consistent, predictable effects. Their five initial “feelings” are chill, create, giggle, bliss, and energy, and they’re working to isolate the specific compounds in cannabis that elicit these responses. Co-founder Dooma Wendschuh shed some light on their approach to brand-building.

What process did you use to develop your brand? Was it developed internally or with an agency?

All high level branding work, including branding strategy, roll out and values is always completed by ebbu’s founders in conjunction with our marketing department. Montreal-based DTK Media handles all of our execution, including logo design, package design, web design, as well as all of our photo and video shoots. They are an incredible outsource partner and a lot of ebbu’s aesthetic is clearly the result of their pioneering vision. They are a unique partner in that they publish two very popular fashion magazines and when you work with them, you have access to the same world class photographers, layout and graphic artists who make their magazines such a big success.

What are the defining characteristics, core tenets, or ideological values of your brand?

ebbu stands for predictability and reliability. Our distilled cannabis products are an entirely new product category – they’re unlike any of the oils or concentrates on the market. We don’t make medical marijuana. We make preventative medicine. A healthier, safer alternative to alcohol and tobacco. We don’t compromise, and have an obsessive dedication to quality. We produce a premium product, and provide attainable luxury to consumers.

Our extracted products, sold under the brand name Fancy, have a slightly different brand identity and core values from the products sold under the ebbu brand name. They’re not intended to be predictable or reliable – but the obsession with quality is no less pronounced. Fancy products are artisanal and bold. They are harbingers of a new era in cannabis where artisanal extraction artists care about their consumers, strive to elevate the industry, and view consumer education as the secret to ending prohibition and creating a better class of cannabis product.  

How do you think effective branding benefits the consumer? How does it benefit businesses?

Branding is more than packaging and marketing. To have a true brand, you need a quality product that is the same every time. Imagine if you went to the grocery store and picked up a six pack of beer. Imagine if each beer in that six pack had a different flavor or provided a different type or intensity of intoxication. You’d probably never buy that beer again, no matter how pretty the ads were, or how nice the packaging was. The cannabis industry still has a ways to go before it reaches the level of standardization seen in beer. A true brand begins with a great product and a continuing effort to improve that product based on consumer feedback and changes in market preference. Great products benefit consumers, they benefit businesses – they benefit everyone.

What are some of the most effective ways that you use branding to grow your business?

I don’t know how you’d grow your business without branding. It is everything. Consumers won’t request your product if your brand doesn’t resonate with them. Without great branding, your brand will not grow. It will fade away and disappear.

Are there other companies in the cannabis industry that you feel have branded themselves exceptionally well?

Everyone is headed in the right direction. Kiva’s done a great job. Dixie has as well. But as I said before, building a great brand is more than marketing and packaging. You can hire the best branding agency, the best ad agency in the world, and still fail. You need a product people will recommend to their friends. Word of mouth is always the best ad campaign, and that only happens when a product is so great you need to immediately tell your friends. .  

What common missteps or pitfalls would you suggest to companies looking to build a brand in the cannabis industry?

Save money on media buys. Unlike in other industries, in this industry no one chooses what to buy based on an ad they saw in a magazine. This industry is unique. In this industry, people choose what to buy based on a budtender’s recommendation. You’ll never fool the budtender. Focus on a great product, get the budtenders to recommend your product. Then use your branding dollars to build loyalty with your customer base.

Photo Credit: Martijn

 

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Kellie Butterfield Dodds: Helping to Normalize Cannabis Through Film

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Kellie Butterfield Dodds is the founder and owner of the Cannabis Film Festival in Garberville, California, an annual event that celebrates cannabis and exposes marijuana culture through the medium of film.

Kellie is a California-grown ganjapreneur and cannabis activist based out of the Emerald Triangle. She moved to Southern Humboldt County in 2006, where in 2010 she co-founded the 707 Cannabis College, a place for cannabis professionals and enthusiasts to gather and learn under experts from all avenues of the cannabis industry.

In this interview, Kellie explains how she founded the Cannabis Film Festival as a means to help bring cannabis deeper into mainstream American culture, how this year’s inaugural event has prepared the festival’s small team for next year, and she offers advice for the entrepreneurs who are eyeing the cannabis industry but still haven’t decided to take the plunge.


Read the full interview:

Ganjapreneur: How did the Cannabis Film Festival get started?

Kellie Butterfield Dodds: I wanted to bring more tourism dollars and something fun to my community. It used to be fishing and lumber that sustained the North Coast and that’s gone. Since those industries have been replaced with the cannabis business why not focus on something related to that. Films bring all types of people together from the film maker to the audience.

What were you doing before starting the Cannabis Film Festival (CFF)?

Homesteading, I was the General Manager of a retail business in the Redway/Garberville area, and I am co-founder of 707 Cannabis College.

How do you think film can help further the cannabis legalization cause?

By bringing it to the mainstream. Movies are a way to inform and entertain at the same time.

How has your local community responded to this event?

Very supportive. We received an email from the Garberville/Redway Chamber congratulating us for a successful first year and hopes we do it again in 2016. A few local vendors/retailers reached out after the last event expressing an interest to be involved in the next one which is scheduled for late April 2016.

 


How many people attended this year’s event?

Our attendance was somewhat small however, what we lacked for in attendance we gained in excitement by bringing Hollywood to our little town in Southern Humboldt.

How many films were submitted?

We had about 15 film submissions and have already started receiving a few for the 2016 festival.

Is the festival open to all types of film? For example, would a slapstick stoner comedy (i.e. Pineapple Express) be as welcome as an enlightening documentary about the evils of prohibition (i.e. The Culture High)?

Absolutely! Any independent film that has something to do with cannabis or hemp: short or feature film – comedy/action/drama/sci-fi/documentary – every genre is welcome.

How many people does it take to coordinate the event?

It takes a team of dedicated people we affectionately refer to CFF Team Awesome. We have our CFF Core Team of 5 and then we add employees and volunteers to make this happen.

Who can enter a film, and when do they need to turn in their submission?

Anyone! Just remember the film has to have some connection to cannabis or hemp to qualify. The submission deadline is 2/15/16 with a fee of $40 (or $30 for a short film). To save a little money we recommend submissions arrive on or before 1/15/16. Check out our website for all the Rules and Regulations and print out a submission form.


Are you planning to keep the Cannabis Film Festival local to Garberville, or can we expect it to eventually be seen around the country?

World domination baby! In all seriousness, we expect to outgrow our little town and be required to move to a larger arena. Maybe Las Vegas, New York City or who knows?

What are some of the obstacles you’ve faced launching CFF?

Time – we had a very short time period to get the first one off the ground, about 5 months. We were very blessed to have an awesome team of people working together to make it happen.

What is one piece of advice you would offer to aspiring ganjapreneurs?

Find something you really want to do, create an atmosphere you want to work in. Those things will attract like-minded people to help you along the way create the success you are working for. Don’t be afraid to fail. Those experiences are wonderful opportunities to learn and grow stronger.


Thank you Kellie for sharing your thoughts and insights! We wish you luck with the Cannabis Film Festival 2016, coming up in April. For more information about the festival or to submit your own film, visit the Cannabis Film Festival website.

 

 

 

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