Colorado and Washington State Urge Caution When Considering a Marijuana Investment

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The Colorado Division of Securities has issued an investment advisory for three industries: marijuana business, digital currency and ‘binary options,’ a type of stock trade that securities commissioner Gerald Rome said is “closer to gambling” than it is to investing.

In a statement, Rome said: “Marijuana investment opportunities could be particularly susceptible to scams, such as ‘pump-and-dump,’ in which promoters use misinformation to pressure investors to get in on the ‘ground floor’ thereby inflating the company’s share prices before being sold by the promoters.”

Before you consider investing, make sure you understand what these products are, their benefits, and their risks.”

Both Colorado and Washington State released warnings using the same language. Below are the four key points from the section regarding marijuana investments:

  • The emerging marijuana market is highly volatile and only semi-legitimate because regulations for medical and recreational use vary greatly between states and jurisdictions. For this reason, the secondary market for these kinds of investments is limited and investors may have difficulty recouping their money. In some cases, the business may be forced to cease operations by law enforcement, leaving investors with no recourse to recover their funds.

  • The standard information investors use to make informed financial decisions is limited for many marijuana investments. For example, since this is an emerging market there would be no specific data on historical trends, making all forecasted profits extremely speculative.

  • Due to marijuana’s questionable legal status, there are limited traditional financial avenues for day-to-day and necessary business operational transactions. For example, most banks refuse to open business accounts for these companies, forcing them to transact on a cash-only basis with suppliers and other service providers.

  • Marijuana investment opportunities could be particularly susceptible to scams, such as “pump-and-dump,” which use misinformation to pressure investors to get in on the “ground floor” thereby pumping up the company’s share prices.

Sources:

http://www.westword.com/news/why-colorado-is-warning-people-against-investing-in-marijuana-7350304

http://www.dailycamera.com/boulder-business/ci_29107485/colorado-division-securities-investors-should-be-wary-next

Photo Credit: matchfitskills

 

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New Report Highlights States Most Likely to Legalize Cannabis by 2017

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A new report spotlights the U.S. states that are the most and least likely to legalize cannabis by 2017. The 270-page report by the Anderson Economic Group was published to estimate future market demand for legal marijuana.

Anderson CEO Patrick L. Anderson stated that “American opinions about marijuana are changing and it’s time that voters and investors have a sober and realistic look at the potential market for these products in each state.”

The report cites Arizona, Maine, Michigan, Missouri, Nevada, Rhode Island and Vermont as the most likely candidates to legalize marijuana in the next couple of years. On the flip side, it highlights Arkansas, Idaho, Indiana, North Dakota, Texas and West Virginia as the least likely to legalize pot.

“This was no small task, but we believe our state-by-state approach provides readers with the best picture of the market for state-sanctioned cannabis products in the United States,” said Jeff Johnson of Supported Intelligence, an analytics firm that contributed to the report.

Source:

http://www.thecannabist.co/2015/11/17/legalize-pot-states-most-least-likely/43986/

Photo Credit: Tony Webster

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Jonah Tacoma: Spectacle Marketing and Cannabis

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If the cannabis industry has produced any rock stars, Jonah Tacoma is one of them. Jonah is the founder of Dabstars, a marketing and lifestyle brand born of the social media age. Since its inception, Dabstars has grown into a cannabis entertainment and digital media powerhouse.

The company recently gained particular notoriety for their video “Drive Through Dabbing” in which Jonah recorded a video of himself paying for fast food with dabs. The video went viral internationally and has been seen millions of times, inciting criticism from all corners of the world as well as from within the cannabis community itself. Jonah recently joined our host Shango Los to talk about the video, how Dabstars got started, how he has utilized social media to amass an audience of millions, and how he selects and approaches the clients he wants to represent in the industry.

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Shango Los: Hi there and welcome to the Ganjapreneur.com podcast. I am your host Shango Los. The Ganjapreneur.com podcast gives us an opportunity to speak directly to entrepreneurs, cannabis growers, product developers, and cannabis medicine researchers, all focused on making the most of cannabis normalization. As your host I do my best to bring you original cannabis industry ideas that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy and improve your health and the health of cannabis patients everywhere.

Today my guest is Jonah Tacoma. Jonah Tacoma is founder of cannabis marketing and lifestyle brand Dabstars. Appealing originally to dabbers all over the world and reaching almost 1.5 million Facebook followers Dabstars has now expanded into cannabis retail, podcasting, and other new ventures. Jonah’s bombastic approach to hype and spectacle marketing makes him truly a cannabis rock star. Welcome Jonah. Glad you could be on the show.

Jonah Tacoma: Thanks for having us.

Shango Los: Jonah, let’s start by getting a handle on what exactly Dabstars is. What was your original intention for starting Dabstars and what has it evolved into now?

Jonah Tacoma: That’s exactly what it has been, is kind of an evolution, because what we saw was that people were developing kind of a fame within the cannabis industry and we had jokingly labelled it cannafamous. We had gone out and we had … The Dabstars was originally just a little sticker that people would hold up and we would take a picture. We would do a small baseball card style biography about why they were cool and what they were doing in cannabis. That concept took off. When we started reaching tens of thousands of people we realized that we needed to monetize and this is something that we really wanted to make into a business.

Shango Los: Actually those cards sound like a lot of fun. Did you actually print them or was it primary social media so they were graphics that were put out?

Jonah Tacoma: We were born on Facebook. This is something that we started as a Facebook page. I have a created a small .com behind it just because I felt like everything needed a web page, we were coming out of the .com bubble, and it took off from there. Social media really opened up a market for us. When we saw what was there and we saw the reaction that people had we were able to develop into something bigger.

Shango Los: You’ve obviously had a huge success with social media. Do you have a background in social media yourself or have you been figuring out as you go?

Jonah Tacoma: I went to University of Mesa in Grand Junction Colorado for computer science. This was a long time ago. I started there in 1997. I had dreams and aspirations of conquering that field. For me to end up ultimately working in cannabis is light years away from where I started, but it’s certainly applicable.

I saw cannabis go legal and I had been part of the cannabis scene my whole life. I had been growing and selling pot and doing my thing. I had actually gotten bumped off campus for being the pot guy. So I saw an opportunity to take something that had always been a stigma, it had always been a bane to my existence, I had lost plenty of jobs and opportunities as a result of cannabis and I walked right into the world famous Cannabis Farmers Market and I said, “I want to volunteer.” I dropped a business that was doing great at the time and literally took a volunteer position with no money and kind of floated until I had some traction.

What ultimately happened is I took over the Facebook page for that Cannabis Farmers Market and I quietly developed some fame for being able to cultivate the following on social media and ultimately I had five or six big companies that turned over their social media presence to me. When we took on DabStars it was a no brainer to knock one out of the park for ourselves.

Shango Los: I think that that idea of being willing to volunteer to get your foot in the door is something that we should highlight right there, because our listeners, our cannabis entrepreneurs or soon to be entrepreneurs, and sometimes you can’t walk into an industry that may be new to yourself and demand a fat paycheck, especially when we’re all pretty much just running startup companies right now. Would you speak for a moment to the idea of being willing to volunteer and put in sweat equity to earn your stripes before you can start charging?

Jonah Tacoma: I think the reality is that cannabis is evolving and you really have to look at this as a business paradigm. In business that’s kind of the way of it. There’s internships. There’s sweat equity. You have to earn your stripes. In cannabis especially because this is a community where you had to be brought in, because for a long time it was illegal, and if you weren’t vetted in then you couldn’t be a part of this. The people that did ultimately land here are a tight-knit group. I think that’s helped the people that are successful get to where they are, because the community really lifts you up if they know you’re a part of them.

Shango Los: Obviously you’ve had very quick success once you got your hands into cannabis social media. I mean breaking a million Facebook followers is a big accomplishment in any industry, but to do it in an industry that’s technically illegal is astonishing. What do you do so differently from other cannabis brands that makes everybody want to follow you? I mean, your social media stuff is so sticky. What do you think is different about your approach?

Jonah Tacoma: There’s definitely a recipe for it. Part of it is having a good team. Dani Green Fox, the current Miss High Times 2015 worked a shitty job at night so we could do this for a long time, because I understood that this was going to be something but I wasn’t getting paid to do it, so there’s a lot of people that put in time to make this happen. Ultimately what really made us succeed is that we made our page interactive. DabStars isn’t about us. We’re a company that recognizes people, products, and businesses that are excelling in cannabis. We’re like a food critic that only gives positive reviews and it really allowed us to gain a lot of headway in the industry.

Shango Los: As far as your business model goes are you recognizing these great products and companies and inviting them to become clients for you so there’s a paid relationship between them, or are you repping these other folks to create original content that people aren’t getting elsewhere so they come to you to find out the best stuff?

Jonah Tacoma: It’s a mixture of both with the glass artists and the farmers that may be living a little closer to the bleeding edge. We don’t charge them a thing. We feature their content for free. There’s companies that we recognize have created a niche and we’ll approach them. I think we share a couple of sponsors in common. Dr. Dabber is a great sponsor of ours. We didn’t pick them up because we wanted to add another pin company. We picked them up because when we do DabStars giveaways on the ground, they would bring us thousands of dollars on merchandise. We developed a relationship through their giving back and our own little one of altruism that we do on the ground.

Shango Los: That’s another good example for our listeners that you are like Dr. Dabber giving you something to give away to your audience, which makes your audience like you more. That warmed you up to them where you want to do a further relationship with them. A lot of the companies in cannabis, they’re kind of chintzy about their giveaways and stuff because they want everything paid for. But this is a perfect example how by Dr. Dabber hooking you up in the end paid for them many times over.

Jonah Tacoma: Oh yeah, and I think that’s the reality, is that it’s reciprocal arrangement. They’re not giving us stuff for no reason. They understand that the crowd is here and that they have ability to reach out to the people that support their business. In America we vote with our dollars so when you buy a Dr. Dabber pin you’re saying I want your company to succeed, I’m voting for you, because you have another 100 choices to make. They have a responsibility to stand out and they have a responsibility to promote cannabis and do this service that they do. If you smoke pot and you pretend that you don’t then you’re doing a disservice to the plant.

Shango Los: As far as who you rep do you rep competing folks who are in the same section of the industry, or do you only choose one flavor of each product?

Jonah Tacoma: We traditionally pick one company in each niche. As we get bigger it gets harder because it’s a very limiting business model. We’ve branched out a little bit, but our idea is that we don’t want to be a company that you can just hire because you have money. We have to approach you and say, “We like what you’re doing, we like what you contribute to the cannabis scene, and we want to represent you.” By doing that we maintain a quality for our page.

Because we touched a little bit on developing social media for a cannabis company, and the reality is there’s some very severe restrictions that come into play when you’re a company trying to create a social media presence. One, it’s very important to do. Every modern business has a social media presence. Your name should be established on everything, whether it’s Snapchat, Instagram, you have to own these spaces, or when you start to take off someone else will own them in your name.

The restrictions on advertising, Facebook will not let you advertise a cannabis company or a cannabis related product, even if it’s completely ancillary, something like nutrients. We saw Remo lose a substantial follow on Facebook page because he did a single nutrient advertisement. Our 1.2 million followers is 100% organic. We don’t do a single paid ad. So it’s very important for us to generate fresh content that’s engaging and to do it in a way that is different than what everybody else is doing.

Shango Los: Right on. We’re going to take a short break. When we get back we’re going to talk about some of the spectacular stuns that you do to get that organic attention. You are listening to the ganjapreneur.com podcast. We’ll be right back.

Shango Los: Welcome back. You are listening to the ganjapreneur.com podcast. I am your host, Shango Los, and our guest this week is DabStars’ founder, Jonah Tacoma. Before the break we were talking about your 1.5 or so Facebook followers and across social media, and that it’s organically gained, because people are really interested in the content you create.

You’ve got this reputation for making these grand spectacles. Your marketing style at Cannabis Cup is really go big or go home. You’re usually on top of a stage or a shipping container or a scaffolding with the mic in your hand, hyping the crowd and everybody is getting … It’s getting to be a fervor. You’re throwing out shirts and joins and products and all those kind of stuff. What do you think about that? What do you think about doing that gets people so hyped up? What do you think it is about that, that back and forth between the crowd that works so well for you?

Jonah Tacoma: It’s very visceral. You just gave me goosebumps describing it. I think that it’s very easy for me to tap into that energy, because it’s one thing to stand in a crowd of people and watch a guy do his thing. It’s entirely different to be the guy doing your thing in front of that crowd of people. When you see that the interaction, when you see 10,000 kids enjoying what you’re doing and vibing and reacting to what you’re saying it’s indescribable. That’s fuel for me and that kind of involved on a whole different level.

We started out with the online presence and we had gained a lot of traction on that. We were already the world’s biggest dabbing page pretty much from the jump because it was a new movement. Other companies started picking us up and bringing us to these shows because we didn’t have a budget for this.

In the beginning we had one guy whose mom worked for the airport. We got $150 stand-by tickets and we all slept in one hotel room. We did a lot to get by. By the time we started getting to the point where we could demand payment and we had people flying us to the shows we saw a different side of cannabis that most people don’t get to see.

It’s really a crazy community of companies and people and supporters that come together to celebrate what we’ve created. That happened for me with Happy Daddy. They brought me to a small show and they put a tiny little megaphone that you would give to a kid at a football game. I had a crowd all day long and I’m like, “This is something,” and we’ve been doing it ever since.

Shango Los: Well you obviously crush it when you’re doing it. I mean even when I see you I like am smiling ear to ear, I’m this like crush of bodies. Everybody is feeling the vibe. I mean it’s an experience. Is that something that you trained for in advance, or is it just naturally in you because of your personality and so when you’re given the mic in a crowd you just know what to do, you’re a natural at it?

Jonah Tacoma: I think we all have hidden talents, and for me that was one I found very late in life, because that certainly wasn’t something that I had done previously, and it just came. But like I said, I think it was the crowd that built it. Once you get that kind of reaction and you start tapping into it it’s just natural and we’ll get up there for an hour and a half. I think we did an accounting at one point. We’d given away well over a quarter of million dollars’ worth of products and none of them are our own.

Shango Los: Holy smokes. That’s one way to really garner favor with an audience, you’re giving away free stuff that somebody else gave you, because yeah, they like the Dr. Dabber or whatever the brand is that you’re promoting, but the fact that you are the one giving it to them you get credit for it and that’s a really great feeling.

Jonah Tacoma: Yeah. I call it a conduit for free shit. I don’t know if I’m allowed to cuss on this show, but …

Shango Los: Yeah, actually you can so you’re all right.

Jonah Tacoma: That’s the kind of arrangement that we’ve created, and that has really blown up on its own to the point where we now get boxes and boxes of stuff sent to the studio. When we show up at these cups they bring the stuff to our booth. It’s really cool to see it happen. Now they’ve kind of allowed it to grow and we’re having a lot of fun with it.

Shango Los: That’s one of the things I enjoy actually from your Instagram feed is to see these days, you’re like, “Oh man, look at these boxes of swag we just got.” It’s just like covering your conference table. It’s like wow, you just want to dive in like it’s a pool. The role that you have in front of the crowd it’s a pretty unique role. Not a lot of folks get to do that. I bet you got some crazy stories, probably more than we have time for. But do you have one you had to be there kind of story that you can drop on us?

Jonah Tacoma: Yeah, I do actually. It’s pretty crazy. We did the last Seattle High Times. There hasn’t been one since because the city hasn’t given them a permit since, so they’re having some issues setting up here but we had a great cup. We had our own little booth. We had two booths next to it that were set up as lounges. We did what we do. We get up there and we give away free stuff. But we also talk about cannabis and how it’s a topical, it’s a textile, it’s so many things besides what we traditionally take it for. We talk about how easy it is to get involved in cannabis.

I’m off set. We had a great day. I’m super excited, but I’m also dead tired. This guy walks up with this giant bottle. It looks like the biggest tincture bottle I’ve ever seen. He hands it over to me. I pull out this giant sword of a dropper and I squeeze it all the way full because it’s been a really long day. I squeeze it under my tongue and I’m holding it there because I want it to absorb. I know how tincture works. I screw the bottle back together and I’m holding it under my tongue. I look up at the guy and he has just these wide eyes and he’s starting at me straight out of Cheech and Chong. He says, “You’ve just took the most acid I’ve ever seen.”

He calls me out in front of everybody and I’m like, “Acid? My God,” now it’s like 200 hits what I had just taken. I spit it out on the ground instantly and I start rinsing my mouth, but it doesn’t work like that. Once it’s in it’s in. I got on the mic and told everybody it was going to get weird and it got very weird. The Seattle Times took me back to the hotel and I swam in the sheets and it was a crazy night.

Shango Los: Wow, that is a crazy- That’s a good story. Thanks for sharing that. Actually it’s also a good note to don’t take stuff folks without knowing what you’re taking. Dose yourself.

Jonah Tacoma: That was the last thing I said on the mic, was stay away from the High Times tincture and then it was bye-bye from there.

Shango Los: We got to talk about the drive-through video of course. Probably the biggest thing that a lot of folks know about you is this amazing YouTube video that you’ve got out of you going through a drive-through and you offered to pay for your meal with a dab. You give these guys a dab through the window. It’s pretty hard core. Then you take a dab yourself and you drive off.

This just lit up the internet. People had a reaction to it, whether or not they thought that it was totally the sickest thing they had ever seen somebody do and like you were a hero, or they’re all like, “What an ass,” because the guys eventually got fired and you’re driving after you dab. So people were either loving it or hating it. But from a marketing point of view it was freaking brilliant.

Can you share with us the backstory about that because there’s lots of rumors about how it happened, but since you’re here like what is the story behind that video?

Jonah Tacoma: To start off you’re right, it was extraordinarily divisive in terms of how the cannabis community reacted to the video. Our YouTube is very small in terms of our stature on Facebook. We were born Facebook and we decided later on that we had own these other mediums, but we weren’t set up to produce video at the time. Our YouTube is much smaller and our videos would get 1000, 2000 views and the people that watch them were hard core dabbers.

When we did the drive-through dabbing video it happened on a break. It was a random thing. We went through there jokingly. They were aware of the fact that we were recording. We told them it would be a week before we released the video. No one thought that it would be seen by anybody that would matter. We posted the video and it just took off.

The manager was alerted to it and the employees were let go. The news got ahold of the fact that the employees were let go. I’m in Portland opening the new DabStars shop, the first DabStars dispensary, and I get a call from Matt Markovich KOMO 4 News. We do regular work for him. They call us and we go on and do little pieces about dabbing and we explain why it’s safe and why it’s relevant and why it has to remain a part of the market. We’re used to doing sound bites for him so I didn’t think anything of it.

He says, “Hey, I want to do a piece with you real quick about this drive-through dabbing thing.” I’m like, “Well, I would love to but I’m in Portland.” He says, “Let me see if they’ll let me come down to Portland real quick.” I knew that something was wrong because they’re not going to come from Seattle. I’m already getting nervous. He calls me back and says his sister station in Portland is going to cover it. They come by and they do it. Now I’m really nervous because at least I know Matt is a cannabis friendly reporter.

What ultimately happened is the piece was played internationally. It was nationally syndicated so Fox picked it up, everyone picked it up locally, even Munchies played it and VICE did a much better portrayal than probably anybody else did. But it played in China, it played in Europe, it played everywhere. It probably got 30 or 40 million views in totality and it got so much press for our little tiny YouTube that it got half a million views on our YouTube, which to us isn’t a big deal because our video is on Facebook at half a million views, but it was big deal for YouTube and it was a big deal to the press. At the end of the day there’s no bad press.

Shango Los: Yeah, and I guess that’s a good thing to point out that you’ve got to try lots of these little things as far as social media goes to wait for something to hit a home run. You probably did a whole bunch of different ideas and 1000, 2000 views, but like you said, you did this kind of on a whim during a break and boom it goes big and is a reminder to people in social media to don’t expect their first or everything to hit, but it’s about continuing to try and try new things and then something eventually will hit.

Jonah Tacoma: It explains that there’s a double edge sword at play there. You can hurt yourself in a single blow as easily as you can help yourself. There’s a lot of videos that we put a ton of production time into, I mean flights, crews that were hired, camera teams, and they were seen by 1000 people, and then you take a cell phone video in a drive-through parking lot and the whole world sees it.

Shango Los: Right on. Well thanks Jonah for explaining that. We’re going to take another short break and be right back. You are listening to the Ganjapreneur.com podcast.

Shango Los: Welcome back. You are listening to Ganjapreneur.com podcast. I am your host, Shango Los, and our guest this week is DabStars’ founder, Jonah Tacoma. Before the break we were talking about Jonah’s clients and how he puts them in front of his overwhelmingly large audience of cannabis enthusiasts.

Jonah, when you get a new client what do you think about to yourself about how best you can represent them? I’m sure that I’ve watched your different clients and you rep them in different ways. There’s probably some method to your madness about what you decide you’re going to do for a client. How do you think through that to give a picture of it to our audience?

Jonah Tacoma: I think every company has a core aesthetic. What’s important to remember is not to comprise that, because at the end of the day it’s what got you the client to begin with. You have to have control over the material that you put out. In our case particularly we have complete control over the advertising concept. We don’t allow them to generate ads per se. We take on a client and we start to sculpt their image and we create a base for them, and we take the temperature as we go and we develop it.

Our contracts are based on performance delivery, so there’s no hard feelings, there’s no expectations that aren’t met. We have hard numbers that we’re going to hit and we have expectations for where we’re going to take you, and if we haven’t hit them in our contract period then we continue to work on them until we have. We have a very straightforward relationship with our clients and we’re so particular about who we’ll work with that it allows us to pick and choose the companies that are out there.

Shango Los: If you look across the country into states that are beginning to normalize we’re starting to see these little boutique marketing companies, who they’ve got the vision of doing what you have already done. What kind of words of advice would you offer to these up and coming cannabis marketers from you, somebody who has already found their way there?

Jonah Tacoma: I think it all starts in the trenches. You have to be willing to get out there and just become a part of the community. We’re very close-knit, but that also means that the door is not open to strangers. You have to get out, you have to put a little bit of yourself on the line and let people meet you, and I think the rest of it comes naturally. You see these new companies pop up. Every time there’s a High Times cup or a new event you’ll see a new company. Some of these guys come really hard.

The reality is we’re in the branding phase now. Phillip Morris and Camel, the Marlboro-Camel battle that happened when we were young, those guys fought to establish their brands. Then the federal government came and said, “Your product can’t be advertised.” They said, “Fine, we’ve established ourselves.” For anybody else that wants to enter that space, they can’t do anything to get into that space. We’re seeing the same thing happen in cannabis. The people in Colorado that have gone recreational aren’t allowed to advertise their products, they’re not allowed to attend these events and give away any product. They’re very restricted in what they can do to advertise. The idea is to build your brand first and monetize secondary if you have the ability to do it.

Shango Los: You have diversified DabStars in lots of different ways over the years. Now it seems like you’re going through another big rush and a push right now. What is next for DabStars? What are some of these new projects that you’ve got coming for the brand?

Jonah Tacoma: You know what, at the end of the day this is real business now, so I put together a business plan and prospectus on DabStars and I went to a venture capitalist meeting that consisted primarily of real estate guys from New York. I said, “Look, these are the numbers that make people rich. I need someone else to understand where to go from here.” One guy raised his hand in the back. They were from New York, I was from Washington, so we started meeting in Las Vegas.

They were putting me up these tremendous suites and wining and dining us, but they turned out to be really good guys and they understand that this is a huge growth industry and there’s so many people trying to get in. We established some traction and then we were able to take in a lot of money to do what we want. We’ve opened up a DabStars dispensary in Portland. We have dabstars.com which has a new clothing line that’s launching. We’re going in as many directions as we possibly can.

Shango Los: How big is your company as far as employees go? I’ve seen like four or five folks pretty regularly. How many employees do you have at this point?

Jonah Tacoma: You know what, it started out with just me and Dani and it really took a lot. It was a mom and pop business for a long time so it was me and her. She does all the shipping to this day. It evolved from there. But now we have offices in Washington, an office in Oregon, and an office in Brooklyn and there’s about 20 people that come together to make all this happen. There’s a big group of people that have their stake in this and what it really takes to succeed is career level energy devoted to cannabis. Understand that this is a real gold mine.

Shango Los: I think that it’s a good point to that, how much can be done with just a few passionate people. You don’t have to spend a lot of money if you have people who are passionate and they feel like they belong, and that when the company makes it they will make it too. That kind of loyalty man, you can’t buy that.

Jonah Tacoma: That’s exactly right. I think you’ll see a lot of that in the cannabis community. There’s a lot of people that are hungry just to be a part of what’s going on, because we understand this is our generation’s time to make an addition. Our parents smoked pot and our generation made it legal.

Shango Los: I think that is an awesome way to end this. Jonah, thanks so much for being on the show. It’s nice to talk to another marketing pro. I really appreciated it.

Jonah Tacoma: It was an honor and a privilege. Thank you.

Shango Los: Jonah Tacoma is founder of DabStars. You can find out more at dabstars.com. You can find more episodes of the Ganjapreneur podcast in the podcast section at Ganjapreneur.com. You can also find us on the Cannabis Radio Network website and in the Apple iTunes store. On the Ganjapreneur.com website you will find the latest cannabis news, product reviews, and cannabis jobs updated daily along with transcriptions of this podcast. You could also download the Ganjapreneur.com app in iTunes and Google Play. We’re also thrilled to announce that you can now find the show on the iHeart Radio Network app bringing Ganjapreneur to 60 million mobile devices. Thanks to Brasco for producing our show. I am your host, Shango Los.

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New Colorado Tourism Director Wants to Open Discussion About Cannabis

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Colorado Gov. John Hickenlooper has named Cathy Ritter, former director of the Illinois Bureau of Tourism, as the new director of the Colorado Tourism Office.

In a move away from the policies of the previous Colorado tourism officials, Ritter says she wants to open a discussion on the role of marijuana in the state’s tourism. Previously, tourism officials have made a point to avoid crediting cannabis for the recent surge in visitors to Colorado. Ritter, in contrast, wants to research what part marijuana plays in the state’s tourism:

“Seems to be that the tourism program today is essentially silent on the whole issue,” she said. “I’ve looked through all the websites and visitor materials and not a word. But that’s the first thing everyone mentioned when I said I was moving to Colorado. I think it’s a great topic for discussion and a great topic for more research. It makes a world of sense for the Colorado tourism board to get its arms around the issue.”

Source:

http://www.thecannabist.co/2015/11/13/colorado-tourism-office-cathy-ritter-marijuana-impact/43864/

Photo Credit: TRAILSOURCE.COM

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Canadian Prime Minister Issues Mandate to Begin Cannabis Legalization Process

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Canadian Prime Minister Justin Trudeau has issued a mandate ordering the revision of the country’s criminal justice system. Trudeau aims to create a system that will focus more on rehabilitation, as well as to launch a plan to regulate and legalize marijuana.

Trudeau sent mandate letters to all of the cabinet ministers on Friday. The letter to Justice Minister Jody Wilson-Raybould reads:

“You should conduct a review of the changes in our criminal justice system and sentencing reforms over the past decade with a mandate to assess the changes, ensure that we are increasing the safety of our communities, getting value for money, addressing gaps and ensuring that current provisions are aligned with the objectives of the criminal justice system.”

Trudeau also tasks Wilson-Raybould, alongside Public Safety Minister Ralph Goodale and Health Minisiter Jane Philpott, to create a federal-provincial-territorial process that will result in the legalization and regulation of cannabis.

Trudeau’s move is an about-face from policies instituted by the Conservative party that preceded him, which included lengthier prison sentences and a stricter parole process. The party came under fire regarding reports of prison overcrowding and segregation, as well as the high proportion of indigenous Canadians in prisons.

“Outcomes of this process should include increased use of restorative justice processes and other initiatives to reduce the rate of incarceration amongst indigenous Canadians,” Trudeau noted in his letter.

Source:

http://www.cbc.ca/news/politics/liberal-crime-justice-reform-1.3317891

Photo Credit: Cannabis Culture

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Former Narc Detective Trying to ‘Build a Culture’ in Second Career as Cannabis Security Specialist

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Mike Rego’s path to the medical marijuana industry is unique. In a former life as a Newport, Rhode Island police officer (and later narcotics detective), he arrested cannabis producers – now he protects them.

His career in law enforcement began in 1993 as an officer for the Newport Police Department. In 1998 he was promoted to narcotics detective, a role he served in until 2010 when he was forced to retire following “numerous” knee surgeries. In an effort to treat his injuries he began acupuncture and it was his acupuncturist who ultimately approached him about working on a medical dispensary venture in Rhode Island.

“It started very organically,” Rego, 48, explained. “I was trying to get back to work at the time, he asked if I was interested in being on the board of directors – I said, ‘sure.’”

mikerego
Mike Rego, retired narcotics detective and current consultant for the medical cannabis industry.

During the transition into what would eventually develop into his second career, Rego became a licensed caregiver in Rhode Island. The first individual he treated was a friend’s brother who suffered from multiple sclerosis.

“I saw a remarkable, dramatic improvement in the quality of his life from marijuana,” he said. “It became crystal clear to me.”

At first, he considered the medical marijuana industry to be a job that would “tide him over” until he and an associate got a leadership training business off the ground. But his roles as a caregiver and board member soon morphed into dispensary work and sometimes consultant for marijuana startups. Seeing the health benefits first hand made him more active in the community and soon the benefits of recreational use would become apparent as his two sons, now 23 and 21, reached legal drinking age.

“I’ve seen the devastating effects of alcohol and other hard drugs – but mostly alcohol – and there is no comparison between marijuana and alcohol,” Rego said. “It was a very easy leap for me to recognize that – not only from a purely medical standpoint, but recreationally it pales in comparison to what happens when people are under the influence of alcohol.”

Rego admits that as a law enforcement officer he didn’t believe that marijuana was a viable medical option, saying that the law enforcement “culture” he was in didn’t endorse that line of thinking. Although, he said, during his time busting drug criminals, marijuana was viewed as “more of a nuisance” than other illicit drugs such as heroin, which he considers a “huge problem” in the Northeast.

Recently Rego has stepped away from his caregiver role in order to focus more on his second career – securing medical marijuana dispensaries and cultivation sites, consultation for potential and active cannabis businesses , and outreach with town boards and local police departments in municipalities that could host a cannabusiness.

His first security consulting gig was with Greenleaf in Rhode Island, where he served as the dispensary’s head of security. Rego’s primary responsibility is setting up both the technology, and the people, to secure a site. He says that technology is usually enough to thwart would-be thieves and in the event they successfully enter the site, it’s almost guaranteed they will get caught on camera. He does employ guards, who are not armed because, he says, adding a firearm will likely just escalate a situation. Instead, he trains those working inside of dispensaries and interacting with patients to de-escalate situations. Some of the most prevalent problems, according to Rego, are employee diversion – stealing to sell on the black market – curiosity seekers, and individuals who want to hang out at the dispensary. In New York, where Rego is presently working with Etain, LLC, the medical marijuana products are less desirable on the black market, making security at dispensaries slightly easier.

The first thing Rego looks for in his security staff is an understanding of the culture. They need to be empathetic while keeping a safe and comfortable environment. Historically he has hired people with a law enforcement background because “they are used to dealing with the public in stressful situations,” but instructs his staff to only call the police “as a last step if something goes really wrong.”

“You’re dealing with, often, medically compromised individuals,” he said. “You need to be very mindful of the complications that come along with that… It’s an environment that, very much, needs to be kept in a medical setting.”        

His advice to those interested in getting into the security aspect of the medical marijuana industry is this: become valuable. Rego credits his success to having been a law enforcement officer and working in a dispensary and as a caregiver. Whether the individual has a degree in criminal justice or law enforcement experience he encourages them to “get their foot in the door” at a dispensary or a cultivation site. Since there is no uniform or formal training, yet, the best way to learn how the industry works it by doing, which Rego says might not be the best financial decision at first, but “it’s kind of like school.”

“You’re learning the language, the culture, learning peripherally what it takes to grow – these are all beneficial things if you want to move forward,” he said. “I want, as much as I can, to influence people to look at this differently. It’s not what you see on TV – it’s not a big stoner mentality.”

In order to destigmatize the industry Rego sometimes acts as a liaison between business owners and the police department, trying to educate them on how to handle medical marijuana patients. As a former cop, he often lends “an air of credibility” for police officers, which helps breed the culture he is looking to build in the regions he works.

“You have to have a certain skillset that goes between analytical intelligence and social intelligence,” Rego said. “You get the skillset to know what you’re talking about from the security end and you can also play golf with the CEO, and then maybe grow some plants with the growers, it’s all hands on deck – to me that’s the culture.”        

Photo Credits: Mike Rego, CWCS Managed Hosting

 

 

 

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Colombia Set to Legalize Medical Cannabis

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Colombian government officials have confirmed that the country plans to legalize the cultivation and sale of marijuana for medical and research purposes.

President Juan Manuel Santos is set to sign an executive order that will regulate all aspects of marijuana cultivation and distribution, from grower licensing to the regulation of exports.

The move marks a shift for Colombia, which has long supported U.S.-backed anti-drug policies in the region.

Sen. Juan Manuel Galan, who introduced similar legislation last year, said that some 400,000 Colombians who suffer from a variety of ailments could benefit from the legalization of medical marijuana.

John Campo, president of the U.S.-based company Sannabis, is currently developing cannabis oils, creams, and other products on an indigenous reservation in Colombia. He said, “our phones are ringing off the hook as we get ready for the next chapter.”

Source

https://www.washingtonpost.com/world/the_americas/colombia-to-legalize-commercial-sale-of-medical-marijuana/2015/11/12/5557ad62-8955-11e5-bd91-d385b244482f_story.html

Photo Credit: Julián Ortega Martínez

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Colorado Cannabis Sales Dipped In September

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Colorado saw its first slump in cannabis sales in September, after four months of steady growth, according to data released this month.

According to Sen. Pat Steadman (D-Denver), the downturn is likely due both to September being an off-season month as well as the marijuana tax holiday that took place on September 16th:

“Sales volumes do increase a lot in the summer months, so some of what you could be seeing is back to school, people getting on with their lives and finally leaving the summer break behind,” the senator said. “And some of that could also be the divot from the sales tax holiday.”

Both recreational and medical sales dropped about $3 million each from August. Although the state lost money on the tax holiday, September 16th turned out to be a major boon for businesses. John Andrle, owner of the Denver shop L’Eagle, told Steadman that “his business alone had saved $50,000 on that day just because he’d been holding inventory back in the grow.”

Source:

http://www.thecannabist.co/2015/11/11/colorado-marijuana-sales-update-september-2015/43676/

Photo Credit: Leslie J. Clary

 

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Senate Approves Bill Allowing VA Doctors to Recommend Medical Cannabis

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The Senate approved a bill on Tuesday that would allow doctors at the Veterans Administration (VA) to recommend the use of medical cannabis in states where it is legal. The bill was sponsored by Sens. Steve Daines (R-Montana) and Jeff Merkley (D-Oregon).

Currently, the VA does not allow its doctors to approve or recommend the use of medical marijuana.

According to Michael Collins, deputy director of national affairs for the Drug Policy Alliance:

“Veterans in medical marijuana states should be treated the same as any other resident, and should be able to discuss marijuana with their doctor. It makes no sense that a veteran can’t use medical marijuana if it helps them and it is legal in their state.”

The Senate bill will now be reconciled with the House’s version of the bill as part of an omnibus spending bill.

TJ Thompson, a disabled Navy veteran, said:

“On this eve of Veterans/Armistice Day where we remember those who served in the military and the treaty agreement to reach peace concluding WWI, we see this victory as a step toward a peace treaty with the government we volunteered to defend with our lives and as a step toward restoring our first amendment rights and dignity as citizens of the United States.

Source:

http://www.drugpolicy.org/news/2015/11/senate-approves-funding-bill-allows-veterans-access-medical-marijuana

Photo Credit: Jennifer Morrow

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Shane Young: Controlling Pests with Beneficial Insects

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Natural EnemiesShane Young is the founder of Natural Enemies, an Oregon-based distributor of beneficial insects that serve as natural pest management for cannabis grow operations and gardens around the northwest.

Shane recently joined our podcast host Shango Los to discuss his unique business model, which hinges primarily on introducing growers to the notion that specific predatory insects can be used to root out and destroy pest infestations that threaten commercial crops.

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Listen to the podcast


Read the full transcript

Shango Los: Hi there and welcome to the Ganjapreneur.com podcast. I’m your host, Shango Los. The Ganjapreneur.com podcast gives us an opportunity to speak directly to entrepreneurs, cannabis growers, product developers and cannabis medicine researchers, all focused on making the most of cannabis normalization. As your host, I do my best to bring you original cannabis industry ideas that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy, improve your health and the health of cannabis patients everywhere.

Today, my guest is Shane Young, founder of Natural Enemies, a distributor of beneficial insects for natural pest management. Glad you could be on the show, Shane.

Shane Young: Hey, how are you today, Shango?

Shango Los: Doing great. Across the country, everybody is talking about pesticides and cannabis right now. In fact, a case was just brought in Colorado last week that carcinogenic chemicals are being allowed in their legal marijuana. Similarly, in Washington State, the WSLCB is not even demanding pesticide testing in the recreational market. Consumers are getting pissed that the recreational market at this point is even less safe than the medical markets, where because at least those growers were holistically-minded.

How can these beneficial insects that you distribute decrease chemical pesticides?

Shane Young: Using the beneficial insects, a predatory mite can actually take out the whole equation of chemical usage. It’s an alternative method of management that not a whole lot of people are accustomed to, but what happens is you learn that it is a sustainable way of doing things. It is an effective way of managing your crop and like I said, can completely take out any type of chemical usage in it.

Shango Los: Does it take out the chemical usage because it’s more of a preventative? How does the dynamic work that the insects can totally take you off the bottle?

Shane Young: What happens is, what I’ve learned in the past being a grower, is that it’s always best to prevent a situation rather than coming in and trying to clean one up. It seems like you’re always coming from behind to take care of things and it costs you more money to begin with. What happens is your plant suffers and plant health altogether. You’re causing stress to the plant with either spider mites or some issue that you have and you’re just trying to keep cleaning it up and cleaning it up.

Using beneficial insects and predatory mites is something that you can do preventatively to where you don’t have to get to that problem. Basically, what growers go back to is just focusing on growing their plant.

Shango Los: Let’s break that out a little bit because a lot of our audience are both entrepreneurs who are running businesses and then the growers themselves. I’m sure they want to hear specifically how the pests work. Let’s take a common pest that we all hate like spider mites. Walk us through your determination and what you would actually do with the beneficial insects.

Shane Young: Sure. Number 1, when I walk into a place or a facility to do a walk-through with a grower, my main thing and what I’ve always learned is sanitation really goes a long way. That’s going to prevent a lot of disease and also, pest issues if you have coming into your crop. Number 2, I’ve always learned that mites or any problem that you generally have, it’s going to come in from your soil, it’s going to come in from your cutting or it’s going to come in from your employees that are working for you; that’s generally the basis of it.

What I try to do is take care of the problem from the root of it. I actually distribute a soil mite. Its main food source is actually fungus net larvae, but what we’ve learned using it long ago and it’s been around for more than 30 years is that it feeds on spider mites and their eggs in the soil. It feeds on thrips, root aphids, pathogenic nematodes, etc. There really hasn’t been anything that it doesn’t control, basically. So sanitation, then you work on your soil. If you have a problem from there, then we have a foliar mite that I sell.

One of them is called Amblyseis fallacis, more of a preventer, but what happens is it feeds on over 60 different types of mites and that’s the best one to use as a generalist. From there, if you run into an issue, I have one called Phytoseiulus persimilis that just feeds on the two-spot and it is really a voracious mite that can really clean up the situation if you can spot one early enough.

Shango Los: The application process is really interesting. Thank you for sending up a couple samples so the staff and I could check it out and be better prepared for the show today. We had a friend-of-a-friend was one of the only people that we knew who had copped to having a mite problem right now. We went over there yesterday and we took one of your canisters. I was actually surprised to find out that the mites are already alive in the container. I thought that they would be eggs or something like that.

We popped it open and there are all these really small, can barely see it guys and they’re all moving around with this medium that looks like cat litter, I guess. You take off the paper insert and then you put the top in and you shake it like a salt shaker over your plant. Some of that medium get on the plants, but what I’m seeing are all these cascading little beneficial mites that are all over the plant. It’s really exceptionally easy.

It actually reminds me of what I have to do when I have to spray, but this is something I’ll only have to do once because I guess the idea is that once I salt-shaker them onto the plants, they set up a residency. Do they actually procreate on the plant or do they only live out one life cycle on the plant?

Shane Young: First of all, Shango, it’s not cat litter.

Shango Los: It looks like cat litter. What is it, though?

Shane Young: I know. Generally, it’s a sterilized vermiculite or sterilized brand that’s used at the insectary. What happens is, it does take the place of chemical applications. What people need to know is that it may need to be multiple applications, but predatory mites are just like me and you. They need a food source in order to mate and reproduce. You can apply a ton of adult mites to your plant, but if there’s no food for them, they’re just going to go and search for it, basically. Sprinkling them over the plant is one way of doing it.

I would prefer to have people do it at the base of the plant because their natural searching method is to go up; basically, they climb up the plant and search for food is what they do. That’s one way of doing it. For you guys to think about it, it takes the place of spraying. You don’t have to suit up. You don’t have to go do it. You don’t have to worry about re-entries and causing phytotoxicity to your plants. They do take up residency depending on the amount of food that you have in your environment.

What we focus on is to eventually prevent that to where there is no food for them and let your comfortable balancing out that threshold of how many mites is too many mites for my plant, basically. It’s really a fine line and it depends on who the grower is and what their operations are like and what their threshold is.

Shango Los: I guess when you first mentioned that they only grow if there’s food, I was like, ”Oh man, you have to feed them,” but actually, technically since their food are all of these nasty pests, eggs and the pests themselves, if they’ve run out of food and they start to die out, it pretty much means that your issue is under control. Am I understanding that right?

Shane Young: Yeah, that sounds about right. In order to prevent everything, they have to have a food source to do that so if there’s no food for them, what I’ve come up with is a type of a program, depending on the grower that I’m talking to on reapplication; a person who would go out there and treat for mites and everybody is different. It could be 3 days or 5 days or 10 days that people do applications.

This has come down to a let’s treat your area, let’s build up a residency, #2 we’ll go from there and maybe it’s 2 weeks, maybe it’s 3 weeks or 4 weeks, we’ll give you another application at that point.

Shango Los: I was thinking about this last night that okay, so I’ve gotten rid of my spider mites and I’ve added these beneficial mites, so what about the beneficial mites now? Now I’ve got a different type of mite in my plant. Aren’t I just swapping out one infestation for another?

Shane Young: Right. What people need to know about this, Shango, is that the only food source that the predatory mites have are your pest mites. Generally, when you have a two-spot or a broad mite or any pest in your crop, what they do is they’re causing stress and everything to your plant. They’re sucking out the chlorophyll. They’re causing or creating webbing for everything. These mites that I send you, their only food is the pests that you have there.

They don’t create any type of webbing at all and basically, they’re just there to eat and clean up your area so that your crop and anything that you’re growing is clean.

Shango Los: That almost sounds magical, man. From all the experience I’ve had using bottle and getting these different infestations, the idea that the bad mites eat the plant, but the good mites eat the bad mites and nothing else, that sounds like a best case scenario. The mites that we were talking about so far were really easy to apply. What would you say is probably the most difficult beneficial insect that could be prescribed?

Shane Young: You mean insect problems to take care of on my end? Is that what your question is?

Shango Los: Yeah. I’ve been through your catalogue and you sell a variety of different types of pests. I’m just assuming that maybe some of them or at least one of them is not as easy to use as the salt shaker technique that I tried out yesterday. If I’m a grower, what’s my worst case scenario for using beneficials? Is it just simply putting out eggs instead of salt-shakering?

Shane Young: Yeah, that’s the biggest thing. I sell things for spider mites and thrip and fungus net and aphids and white fly and all these different things. I think the biggest one or the one that people would be most comfortable or uncomfortable treating is it’s a product called Aphidoletes and it actually comes in the larval stage. All you have to do is you wait for them to hatch out, basically, hatch out into adults before you can release them in your environment and that’s for aphids.

Other than that, everything generally comes to us or you in the starving mode because at the insectary, they culture and then pick up your order on Mondays and then package it, send it to me. I send it to you, but what happens is, you get an insect that is hungry. You get something out there that’s looking for food, basically. When you guys receive it or the end-person receives it, the consumer, when they put them in your crop, they’re basically just looking for food. They’re going to disperse out and they’re going to do the job for you.

You put them out there and they take care of everything from there.

Shango Los: Dude, that’s just great. We’re going to take a short break and we’ll be right back. You’re listening to the Ganjapreneur.com podcast.

 

Shango Los: Welcome back. You are listening to the Ganjapreneur.com podcast. I am your host. Shango Los. Our guest this week is Shane Young of Natural Enemies. So Shane, before the break, we were talking about using beneficial insects to clear a garden of whatever nasty pests you may have. It was actually pretty shocking to find out that the most used insects won’t eat the garden, but will just eat the bad pests and then die off on their own.

As commercial growers are becoming more and more common, we’re not talking necessarily about treating a basement or a garage any more, we’re talking about 20,000 square feet or more of growing space in a warehouse somewhere. How scalable are these beneficial insects?

Shane Young: When you learn the biology of what you’re doing and you become comfortable with it because not a whole lot of people are, nobody know what I do. When people ask me what I do in life, I tell them nobody has ever heard of what I’ve done, basically. If I wasn’t a plant health manager at a commercial greenhouse, I would be in the same boat that they were. When I come into this, dealing with it in a commercial operation, tier 1, tier 2, tier 3 in Washington State… I’m not going to say an easy thing to do just because we’re starting over.

I’m the person that’s trying to transfer all the information and knowledge that I’ve done and the best way of managing a crop. What become difficult, Shango, is when I am not there on a day-to-day basis. I don’t see what these people are seeing every day, but I’m very available on the telephone to work with people. I like to walk into a situation and look at everything and talk with them about what they’re doing and their practices; not necessarily pest management, but what type of soil they’re using, what fungicides, what nutrients they’re adding to their plants and you need to get a feel of what people are doing.

To answer your question, it is definitely possible. I work with some tier 1’s, some tier 2’s in Washington and I’ve had a chance with a couple tier 3’s that we just haven’t been able to nail down the precision on doing this, but I feel it’s going to be very simple in the near future. The more education and the more practice I guess you’d say, I think it’s going to be something that’s just right around the corner from completely changing and taking out chemical usage in cannabis.

Shango Los: Since the primary audience for our show is ganjapreneurs, let’s dig in a little bit to that customer service aspect you were talking about. Not only are you delivering a product, but there’s a lot of education I would think in your sales cycle so that the customer knows how to use it and knows how to use it correctly so that they don’t misapply the insects and then end up not solving their problem. Do you find that the bigger part of your sales cycle is just educating your customer from square 1?

Shane Young: Yeah. I think you hit it right on the head because you know what happened me is it took me a long time to learn how to do this, but educating the customer and learning the biology, like I said the biology of what we’re working with is completely different from what anybody has ever been used to. When I walk into a situation where people tell me that they’ve used it before and it didn’t work and that’s all they say to me, I don’t really take offense to it.

I can really dig in to ask them what predatory mites or what they were using, what rates that they were going at and how they applied it. There’s a lot of background information that goes into this that really, literally took me 2-3 years to figure out; if this wasn’t working, then there was a reason why. That’s the biggest thing in like you say, educating people how to do it. That’s what I’m here for and it’s not one of those things where you’re probably not going to learn the very first time that you do it, but there is people out there that catch on pretty quickly.

A lot of it is educating and then just being there for any type of customer service follow-up from there and that’s what I aim for.

Shango Los: I can see how the technical applications like how many mites per square foot and that would take a little bit of time for the grower to grok that, but I also would think that you’d probably have to do a lot of hand-holding just getting them to believe in the first place that the beneficial insects will even work because everybody, including me is so used to chemical solutions that the closer we move along to healthy soils and probiotics and then beneficial pests, you have to get over a hump of just belief in the first place.

Shane Young: That’s funny you mention that because a lot of the time, I bring in and usually the first sentence after I speak with the growers is, “I’m really skeptical about this.” Like I said, people aren’t accustomed to it and getting them to believe, I guess is the biggest hurdle that I have to come over. There’s people that have heard about it, but aren’t educated on it and I think what happens is when you walk into something that you’re unaware of, you’re skeptical from the very beginning until you see it firsthand that it actually happens.

Being a believer of it, it took me, I guess that “aha” moment to actually see something. Earlier in the show you brought up of this type of management being magical and it’s funny that you say that because that’s what I tell people that I work with. I used to use chemicals all the time and I said then it got to the point where I would just put out predatory mites and it would just take care of my problems. I said it was like a magic trick, basically. I was given a lot of leeway and a lot of time to use this and research and look into this.

It’s something that’s educating people to learn how to do it the right way and applying to X amount of plants and your surface space and there’s a lot that really goes into it.

Shango Los: Let’s say that I have got a 20,000 foot grow and I decide to go with the beneficial insects and I apply them to my crop. I guess my goal should be that they eventually die out because that means then, I don’t have any pests. Is the idea that I would hopefully just apply a preventative at the beginning and not get the bad mites and then I would just apply that at the beginning of every cycle? Is that the optimum or should I plan on applying preventative mites and also plan automatically to be including the predatory mites a few weeks in?

Shane Young: What I try to do with people is a preventative measure. It’s a timing thing, as well. Depending on when people start to see them in their operation, whether it’s a clone or in veg with flower, whatever their main concern is, I try to be very specific with people on when to apply it. It’s real difficult. It becomes a guessing game. I tell people apply it a week ahead of time that you normally see spider mites and they look at me like I’m crazy. Once you start seeing it, you generally know when you have problems in your area and you can do applications at that point.

What happens is they don’t necessarily all go away. The predatory mites will feed, they will reproduce, but if they exhaust their food source, then there’s going to be nothing left for them to live in your environment. What I’ve tried to do is build a type of a program for people, whether it be 2-week applications or every 4 weeks, trying to do something preventatively in case there is something there for that 2nd application, that there is some type of food for them to feed on and to maintain in your crop.

I’ve just come up with a type of a pot count is what I do rather than a square footage or a canopy. I like to treat the soil, like I said, and then predatory mites above if necessary. Again, it’s a learning curve on something new and I’m just here to help out with whatever people are interested in.

Shango Los: If I’m the operations person at this commercial grow and I want to make sure that I’ve got the beneficial insects in stock to be pulled for the grower, the master grower in the business, is that something that I can do? Since you ship them live, I would think that maybe I should be more on a subscription that you automatically send them to me instead of stacking them in a supply closet. I would think that if I try to put them in a supply closet they will be dead in 10 days or something. Is that the right idea?

Shane Young: Yeah for the most part. There’s no storage on these and what I’ve learned is depending on where you get your product from, you want to use healthy, thriving, beneficial insects for this. What I do is I don’t grow them on my own. I actually purchase from an insectary. They’ve been in business for over 30 years so this isn’t something new to them. It’s been around for quite some time, but just taken effect. In the last 10 years, it’s been escalating quite a bit.

On a weekly basis, like I said, I try to put programs together for people like you’re saying every 2 weeks or 3 weeks or 4 weeks. It’s not an option for somebody to keep them in the refrigerator. That’s actually something that you don’t want to do is refrigerate these things. I try to deliver them to the end-user, the grower, at the optimal times, like I said when they’re hungry and they need to be released, basically right away.

Instead of coming out on a Thursday afternoon and finding spider mites in your crop and going and spraying 2 days later, you need to wait a week out for ordering from me. That mentality is completely different, as well; using an alternative method of pest management and then also, trying to figure out how to get them to you in a timely manner and again, that’s why I’ve tried to build a program for people on this is about the right time that we need to do this.

Shango Los: Right on, right on; I follow you. Hey, we need to take another short break. We’ll be right back. You are listening to the gangapreneur dot com podcast.

Shango Los: Welcome back. You are listening to the gangapreneur dot com podcast. I am your host, Shango Los and our guest this week is Shane Young of Natural Enemies. Right before the break, Shane, we were talking about how the chain of custody of beneficial insects comes from an insectary, which has got to be the coolest new vocabulary of the week and comes through you, where you help pick which beneficial insects is going to be best for your client, you educate them and then you pass them on.

That sounds to me like a really smart business model move, actually, because one of the difficulties of dealing with natural crops, whether it be cannabis or apples or insects, is that they can die off on you. In your case, you’ve got a third party who has been creating these insects in bulk for years and you’re pushing that risk, their whole colony dies. You’re pushing that off on them and therefore, keeping your risk to marketing and customer service, which sounds like a great solution.

Do you find that having this decreased risk allows you to sleep a little better at night?

Shane Young: Becoming a new business owner does not allow me to sleep any better. No, I’m sorry. Yeah, it does help out quite a bit, but they’re the experts and they’re the ones that have been doing it so to stand behind somebody’s product and be able to refer that to somebody else, I let the experts do what they’re good at. There’s no reason for me to take care of that issue. My part is like we talked about, is educating because I’ve used it before, I’ve done the research on my own; showing people how to use it and make it effective in their crops for them.

Yes, obviously it does help taking, I guess that insurance policy out. It’s not my fault if something goes wrong. I just get what comes out of the top of the bin, basically; what they pull for the week and it’s on them what they need to do. It does help me sleep a little bit, but being a new business owner, does not help me sleep a little bit.

Shango Los: Yeah. Being farther up the food chain is an interesting business model, too. I remember when I was a kid, my younger brother had chameleons and so he raised crickets for them. That wasn’t so hard. I have a suspicion, though, that these mites and other beneficial insects are so small and are so sensitive that it isn’t quite as easy to grow them in a sterile environment as some of the other foods like mealworms or something like that.

Shane Young: Yeah and it’s not. This is something that you have to be an expert on, basically, and they’re not grown in the cleanest environment. They’re very visible by the human eye, but when you culture a predatory mite, you actually have to grow a pest mite, as well with that. Again, going back to the food source type of thing, you have to have a two-spot spider mite if you want to culture a predatory mite for that. It’s a fine line and balance that I don’t ever want to get into. I ask a lot of questions about it, but there’s a lot of secrets in the industry for that. It’s a very small industry.

There’s not a ton of producers that do it, but you want to find that one that really fits for you and works with your company.

Shango Los: Yeah, I would think that being in your position as the entrepreneur, you’d be much more satisfied with doing quality assurance of their product instead of trying to keep big bins or whatever of these mites yourself.

Shane Young: Yeah, yeah. Take all the headaches away, please.

Shango Los: Yeah, right on. We were just talking about diversifying your risk and having the risk be enough for the entrepreneur as you would want. What advice would you have for other entrepreneurs who are listening to the show who are thinking about starting their own cannabusiness or like you, moving from general horticulture over to cannabis specific? It’s not for everybody and here you are, what a year and a half into your new business. What things do you wish you would have known ahead of time or what advice do you have to offer?

Shane Young: I wish I was a wise person, Shango, but one of these things going into it and it might sound cliché, but it was one of those things where I thought I knew people, I knew the limited sources that people had doing this. I knew it was an option for me to go into this and I hate to say it, but you just had to jump in and do it. I knew it was going to be hardship and there was going to be differences at your house, basically, because you’re jumping into the unknown. You’re not funded for the unknown that you have.

Going from a job that you have your salary, you have your insurance, you have everything to something that really makes you feel good about doing and to become successful and to see, I’m not going to say my dream, but to see something that you envisioned actually become a reality. I don’t know how to take it, really. You still become nervous. You still have to work long hours. You have to do more than you ever imagined that you had to do. With people going into business, it’s just one of the things and I hate to say it, but I just jumped into it.

The things is, is I knew I had a solid product to offer people and I knew I had the information and I had the backup to do what I’m doing right now.

Shango Los: Right on; well said. That’s all the time we have for today. Thanks for visiting the show, Shane.

Shane Young: I appreciate all your time, Shango.

Shango Los: Shane Young is founder of Natural Enemies. You can find out more information at NaturalEnemiesBioControl.com. You can find more episodes of the Ganjapreneur podcast in the podcast section at Ganjapreneur.com. You can also find us on the Cannabis Radio Network web site and in the Apple iTunes store. On the Ganjapreneur.com web site, you will find the latest cannabis news, product reviews and cannabis jobs updated daily, along with transcriptions of this podcast.

To get your cannabis news and podcast on the go, you can also download the Ganjapreneur.com app in iTunes and Google Play. We’re also thrilled to announce that you can now found the show on the I Heart Radio Network app, bringing the Ganjapreneur show to 60 million mobile devices. Thanks to Brasco for producing the show. I am your host, Shango Los.

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Snoop Dogg Launches ‘Leafs By Snoop’ Cannabis Products

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Snoop Dogg has announced the launch of Leafs By Snoop (LBS), his branded line of marijuana products. The line includes edibles (“Dogg Treats”), hand-weighed flower, and concentrates, as well as oil-infused fair-trade chocolate bars.

The products are currently on sale in several Colorado dispensaries.

“It’s a true blessing that I can share the products I love so much with y’all today,” said Snoop at the release party in Denver. “From the flower, to the concentrates, and edibles – it’s all hand-picked by yours truly so you know it’s the hottest product out there. It’s the real deal and you gotta get out to Colorado to try it first!”

According to the press release, Snoop hand-picked the LBS product line himself, and was involved “in every step of the creation of LBS.”

Source:

https://www.merryjane.com/news/exclusive-announcing-leafs-by-snoop

Photo Credit: Bob Bekian

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South Dakota Tribe Suspends Plan for Marijuana Resort, Destroys Crop

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The South Dakota native American tribe that was planning on opening the nation’s first marijuana resort has announced that it will table the project until it receives legal clarification from the Federal government.

The Flandreau Santee Sioux Tribe had been planning to open its cannabis resort on New Year’s Eve. The tribe’s lawyer, Seth Pearman, said in a statement released Saturday that although the tribe was currently destroying destroying its crop, tribal leaders were confident that the project would resume as planned after receiving word from the Justice Department regarding legal guidelines.

“The tribe will continue to consult with the federal and state government and hopes to be granted parity with states that have legalized marijuana,” he said.

Attorney General Marty Jackley said he planned to meet with the tribe’s leaders this week, and that the decision was “in the best interest of both tribal and non-tribal members.” He also noted that the discussion with the tribe had always been fruitful, and said he would help the tribe as it continues with its plans.

Source:

http://www.thecannabist.co/2015/11/07/south-dakota-marijuana-crop-flandreau-santee-sioux-tribe/43489/

Photo Credit: Insanity Strains

 

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Medical Cannabis Sales Are Finally Underway In Illinois

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The first eight medical marijuana dispensaries in Illinois received a green light from state officials on Monday to open their doors and begin serving pre-registered patients. The dispensaries are located in Marion, Mundelein, Canton, Quincy, Addison, North Aurora, Schaumburg and Ottawa.

Director of the Illinois Medical Cannabis Program Joseph Wright said that about a dozen dispensaries are expected to have opened by the end of November, and up to 25 could be open by the year’s end.

A total of 60 dispensaries statewide are allowed under the Illinois Medical Cannabis Program, which was first approved in 2013 and is set to expire in 2017. The program’s development faced many political hurdles during its first several years, resulting in significant delays for the rolling out of the program.

Patients must have a state-issued medical marijuana ID and a designated dispensary with the Illinois Department of Health before they can purchase their medicine.

Sources:

http://www.thedailychronic.net/2015/49410/illinois-medical-marijuana-sales-finally-begin-today/

http://abc7chicago.com/news/illinois-medical-marijuana-sales-start-monday/1071791/

Photo Credit: Dank Depot

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Dr. Donald Land: Testing Commercial Cannabis for Pesticides

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Dr. Donald Land is the Chief Scientific Consultant for Steep Hill, one of the leading scientific cannabis analysis labs in the world. He is also a Professor of Chemistry at UC Davis. Dr. Land recently joined us to discuss the trending topic of pesticide use in legal cannabis markets, and how Steep Hill aims to protect consumers with thorough pesticide testing.

A lawsuit in Colorado recently became the first example of the risks that come with an unregulated agricultural market. Currently, testing for pesticides is not mandated in several states with legal markets (medical and recreational), although such testing is required for many other products under the FDA and other federal institutions. In this interview, Dr. Land discusses the importance of mandated pesticide tests, as well as the methodologies that Steep Hill uses and the inherent risks to consumers in an unregulated market.


Read the full interview

What is the testing process that you use? How does it vary across products, edibles, concentrates, tinctures, etc.?

Testing involves inspection for foreign matter, followed by extraction of toxins. Filtering is used to separate unwanted, inert material that might interfere or clog instrumentation, followed by analysis using chromatography with tandem mass spectrometry for sensitive, selective detection and quantitation. Different types of samples require different details, particularly in the inspection and extraction steps. Edibles are treated differently from flowers, etc.

What pesticides are you testing for and how comprehensive is the test?

Normally, the EPA sets pesticide restrictions for all commodities – what can be used, how it is used, what cannot be used, and the maximum residual levels allowed. Since cannabis is still US-DEA Schedule I, federal agencies, such as EPA, USDA and FDA , are precluded from establishing rules for cannabis and cannabis-related products. Thus, different states are having to develop their own guidelines. Some states have decided to err on the side of caution and require testing for “ALL pesticides at the lowest limits in the EPA schedule.” This test would include thousands of compounds, some of which are no longer manufactured or available even as standards, and would be an incredibly time consuming and expensive test. Meeting these types of requirements is generally not feasible at a cost the market would bear. In other states and localities, short lists of “allowed” pest treatments -typically things like garlic oil, neem oil, and other substances generally regarded as safe for this application -and “disallowed” treatments, which is typically a list of pesticides known or suspected to be in use in that jurisdiction to control mites and mildew, or other prevalent pests threatening cannabis grows. Generally, such lists contain a few dozen specific pesticides that must be monitored for that jurisdiction. Because the EPA has not (and currently can not) approve any pesticides for use on cannabis, any and all pesticide use is federally prohibited and detection of the presence of any known pesticide controlled by the EPA would warrant destruction of the contaminated portions of the crop.

How common is pesticide contamination in the samples that have been tested? What sort of contamination has been seen?

At present, required pesticide testing is in the earliest stages of implementation in several states, but not much data is available yet from those efforts. In CA, where pesticide testing has been practiced only voluntarily for a few years by a small minority of producers and sellers, only a very small subset (<1%) of samples actually get tested. Of those tested, about 1-2% test positive for an EPA regulated pesticide, typically miticides or fungicides. However, since the test is voluntary, it is unlikely that producers who use pesticides would choose to test, so this is likely lower than it would be in a mandatory testing situation. Also, absence of residues does not necessarily mean pesticides were not used. Pesticide manufacturers must, to receive EPA approval for sale and use, demonstrate that the active compounds break down relatively rapidly after application and does not persist. Thus, most pesticides, applied early enough prior to harvest, may no longer be detectable in the harvested product. Greater regulatory control in this regard should unify policies across many jurisdictions in the future.

Are there plans to expand pesticide testing into the other states in which Steep Hill operates?

Steep Hill tests for pesticides, mycotoxins and other toxicants to help ensure the safety of cannabis being consumed. When California was the first state to move down the path of legalization of cannabis markets, testing was not part of the thought process until Steep Hill was founded in 2007. Since that time, the value of safety and quality testing has been verified and every cannabis market legalized since that time has required safety and quality testing. California appears to be on the verge of establishing new laws regarding its legal cannabis market and testing plays a prominent role in regulations currently before California lawmakers. Additionally, some CA cities and counties have established their own guidelines for testing requirements. Thus, Steep Hill, with offices open or opening soon in WA, CO, NV, NM, and OR, in addition to CA and others, has invested heavily in state-of-the-art equipment capable of meeting the most stringent testing requirements. Steep Hill’s standard operating procedures are adjusted to ensure full compliance with the laws of each jurisdiction. For producers interested n getting ahead of the curve, Steep Hill can test at the most sensitive levels required in any jurisdiction as the nation nears legalization of interstate commerce and the creation of national brands.

Realistically, how worried should the average consumer be about pesticide contamination?

Cannabis crops are often extremely valuable. With wholesale prices often greatly in excess of $1,000 per pound, a mature outdoor plant could produce in excess of five pounds after harvest, meaning individual plants are worth many thousands of dollars each. When infestations of insects, molds or other pests take hold, they can spread like wild fire and devastate hundreds of thousands of dollars worth of potential product. Faced with this prospect, it is not hard to understand why some resort to imprudent, often dangerous application of toxic chemicals to prevent the loss. The extreme high potential value of cannabis and the lack of regulation and oversight of production make this industry much more susceptible to bad actors applying toxic pesticides in unsafe practices that could reach the consumer. The fact that many consumers choose to inhale smoke or heated vapors directly into the lungs and, from there into the bloodstream, exacerbates the dangers of the presence of toxins. For a consumer who regularly purchased cannabis once per week, the currently observed rates of contamination would imply that about once per year or so, that consumer’s purchase would be contaminated with pesticides.

Are there any easy ways for consumers to identify products that have been sprayed with pesticides?

Unfortunately, pesticides are generally used and are toxic in such small amounts that their presence can only be reliably detected using expensive analytical instrumentation with rigorous testing technique. Growers know whether they have used pesticides or not, how much and when. For other foods, FDA and EPA inspections and random testing with the threat of loss of license is the incentive for compliance. Also, EPA approval of some effective pest control methods means farmers have alternatives for treatment. Unfortunately, none of that infrastructure so far exists for cannabis. Consumers should make sure they purchase their cannabis from within the established, regulated system in their jurisdiction and make sure that their lawmakers know the importance of testing and regulation of pesticides and other toxins or microbiological contamination.


 

Thank you for taking the time to answer our questions, Dr. Land! To learn more about Steep Hill, visit their website. Questions or comments? Post them below!

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Cannabis Breathalyzer Expected to Release Sometime Next Year

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You’re undoubtedly familiar with the breathalyzer, an electronic device that measures an individual’s blood alcohol content using a sample of his or her breath. In fact, if you are a licensed driver anywhere in the United States, you have given your implied consent to a breathalyzer test if you are ever pulled over on the suspicion of drunk driving.

Soon, you might also have to give implied consent to a breath test for recent marijuana use. A breath-based test that can measure the amount of delta-9 THC present in an individual’s bloodstream could be available sometime next year, according to researchers at Washington State University.

“This would be a more accurate test for them to determine whether someone is impaired, and combined with other evidence, whether they need to make an arrest,” said State Senator Mike Padden of Spokane Valley.

Currently, the same field sobriety tests that are used with suspected drunk drivers are used to gauge whether a driver is impaired by marijuana use. These tests include asking the driver to walk a straight line, stand on one leg, and the Horizontal Gaze Nystagmus, which asks allegedly impaired drivers to follow an object with their eyes without moving their heads from a stationary position. But marijuana does not affect individuals the same way that alcohol does, which is why a sobriety test developed specifically for stoned drivers is ideal.

Although driving after using marijuana is not as dangerous as driving drunk or driving distracted, using marijuana can still impair a driver’s ability to make safe decisions on the road. This is especially true if it is used in conjunction with alcohol.

In Washington, drivers are considered to be impaired if they are found to have at least five nanograms of delta-9 THC per millimeter in their blood. In Colorado, there is currently no legal limit for the chemical in drivers’ bloodstreams. Delta-9 THC is the psychoactive component of marijuana – it’s what gets you high. Developing a test that can specifically determine the amount of delta-9 THC in an individual’s blood is critical because it, unlike the metabolites that can stay in an individual’s bloodstream for days or weeks after using marijuana, can make a driver a hazard to other motorists and pedestrians.

But the test is not ready for use by law enforcement yet. Currently, it can only determine if delta-9 THC is in a subject’s blood – not how much. During its first round of trials, it was administered to 30 participants had an accuracy rate of approximately 50 percent. It also brought up one false positive, a sign that there is still a significant amount of refining to be done before the test can be released to the public.

“We don’t want to accuse somebody of smoking marijuana when they didn’t,” said Herbert Hill, a Washington State University chemistry professor who is part of the team developing the portable marijuana breath test. The test is currently undergoing its second round of trials and is slated to be available to law enforcement in about a year.

Photo Credit: ashton

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Marijuana Lobbyist Discusses How Ordinary Citizens Can Work to Legalize in their States

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John Davis is a founder and current executive director of the Coalition for Cannabis Standards and Ethics, a Washington-based nonprofit organization that works to perpetuate the highest levels of ethics, education, standards and quality throughout the cannabis industry. He helped draft and coordinate some of the earliest cannabis legislation initiatives as a board member of the Hemp Initiative Projects, starting as early as 1993. Later, he founded Seattle-based dispensary Northwest Patient Resource Center, which is hoping to transition into the recreational market.

John was recently interviewed by Shango Los, host of the Ganjapreneur.com podcast, to discuss what it takes to push state-level marijuana reform through the complicated legislative system. “If you’re really going to follow a law, if you’re going to follow a legislative cycle… you’ve got to put the work in,” John explained during the podcast. “Don’t just take other people’s words for it, because those people come with agendas and they will tell you things about a bill that’s more rumor than truth.”

The two also discuss best practices for how to approach and understand proposed legislation, how to get and stay in touch with your elected officials, and how cannabis activists can work productively with politicians and lobbyists who are not in favor of cannabis reform.

The full podcast episode is available via iTunes and Ganjapreneur.com, where full transcripts of this and previous interviews are also available.

About Ganjapreneur:

Ganjapreneur launched in July 2014 and has since established a significant presence in the cannabis business world. The website regularly publishes interviews and commentary from leading minds in the industry, and has also launched a B2B business directory, a live feed of job listings from marijuana job boards, a domain name marketplace for start-ups and venture capital firms, and a mobile app for Apple and Android devices which aggregates daily cannabis industry news, business profiles, and other information. For more information about Ganjapreneur, visit http://www.ganjapreneur.com.

Source:

http://www.prweb.com/releases/john-davis-ccse/washington-cannabis/prweb13061553.htm

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Brand Focus: Letting Quality Speak for Itself, Ft. Avitas

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As Zappos CEO Tony Hsieh advised, “Chase the vision, not the money. The money will end up following you.” With the sale of Zappos to Amazon in 2009 for approximately $1.2B and a personal fortune nearing the billion dollar mark, Mr. Hsieh has made an excellent argument for his philosophy. 

To inspire people to take action, we must be committed to a cause greater than ourselves. That’s what branding is all about; communicating a common ideology that self-selecting people (both employees and customers) can rally behind. The foundation of a successful brand begins at the point at which the values and beliefs of a company’s workforce intersect with the values and beliefs of their target market.  

For one cannabis industry innovator, that fundamental belief is rooted in social and environmental stewardship.


Avitas

avitaslogoWashington producer/processor Avitas Agriculture has developed an impressive line of flower, oils, and cartridges with a focus on corporate responsibility, premium quality, and elegant packaging. Co-founder Adam Smith contributed these thoughts about what it takes to build a brand that is committed to something bigger than itself.

What process did you use to develop your brand? Was it developed internally or with an agency?

Branding is all about associating the product with specific emotional response in the consumer. We wanted our branding to represent our company’s deep passion for this plant. Our process started with brainstorming sessions about the legal recreational market, what we wanted to provide to the market as a whole, and what we our hopes and dreams for the cannabis industry looked like. We wanted a mature, grown-up, fun, responsible and safe market to develop, so that is where we started. We also wanted to stay as far away from the traditional “stoner” marketing as possible. We wanted to be one of the first brands to put serious design and marketing knowledge into our packaging and branding. We worked with Mint Design in Seattle for all of our design work, and they are a stellar team. 

What are the defining characteristics, core tenets, or ideological values of your brand?

Our company core tenets are Customers, Quality, Community, and Environment.

We hold our customers in the highest regard and place them at the center of all that we do. We are passionate about growing the finest quality Cannabis because that’s what our customers care about. We care just as much for our customers as we do for our plants.  

We are serious about quality. Cannabis in its purest state. Unadulterated by artificial additives, pesticides or other contaminants. That’s the only way we grow. We go above and beyond to ensure that Avitas products are the highest quality products available on the market.

Being part of a community means more than just being a good neighbor. True community transcends geographical boundaries, and our efforts and funding flow into education, charities, and other locally-owned small businesses. We donate a portion of our net profits to substance abuse and education programs, as well as donating food and money to local food banks. We always strive to buy from local businesses and make every effort to buy only Made in the USA equipment.  

There’s no way around it, growing cannabis is resource intensive. We are committed to decreasing our impact on the environment and limiting consumption of nonrenewable resources. We do not use any harmful chemical pesticides, insecticides, or herbicides.  Our fertilizer runoff is also recycled on our farm along with our soil and plant material.

Branding in this industry is still in its infancy. We are still tweaking and testing our packaging and labeling to resonate with our customers, increase operational efficiency in our packaging process, and ensuring we stay well within the spirit of the regulatory requirements. To me, being a responsible company in the cannabis industry is paramount. I do not want cannabis to turn into the next Big Tobacco, with Joe Camel as its mascot. So we stay far away from anything even remotely attractive to children, juvenile references, puns and other copyrighted or trademarked material.

Are there other companies in the cannabis industry that you feel have branded themselves exceptionally well?

Branding has come a long way in the last year, especially in Washington State. Companies are paying attention to their branding and packaging more than ever now. I think we had a little to do with that by coming out early with solid branding and packaging. One company that I think is doing a good job is Mirth Provisions; they were the first cannabis infused soda in the state and captured the essence of the northwest, outdoor lifestyle, and cannabis culture as a whole. The Goodship Company has also done a fantastic job. I think their overall essence and feel is tuned into the same emotions that our brand connects with.

What common missteps or pitfalls would you suggest to companies looking to build a brand in the cannabis industry?

My advice for other companies would be to stay true to yourself and what you are doing as a company. Cannabis or not, don’t copy other brands! Avoid puns and don’t take the easy way out by playing down cannabis to the lowest common denominator. It’s time for cannabis to be respected and treated properly by the companies profiting from her. Do your part to make the industry better, more responsible, and safe.

 

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Supreme Court of Mexico Rules Personal Cannabis Consumption Should Be Legal

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The Mexican Supreme Court delivered an argument Wednesday stating that individuals should be allowed to grow, distribute, and use marijuana personally.

The ruling does not change any laws, but it creates a legal base on which lawmakers might be able to do so. The argument made by the court highlights a growing frustration with the War on Drugs and prohibition in Latin America, which has done little to end the flow of drugs to the United States or the violence it creates.

Some, such as Colombian President Juan Manuel Santos, have noted the incongruity of imposing prohibition on Latin American countries while at the same time marijuana legalization spreads across the United States.

“We are killing ourselves to stop the production of something that is heading to the U.S., where it’s legal,” said Armando Santacruz, one of the plaintiffs in the marijuana case.

John Walsh, who works with human rights group the Washington Office on Latin America, stated that “every country in the world signed up to a treaty that prescribed a prohibitionist and criminalized approach to dealing with drugs that was one-sided. That basic response doesn’t work anymore.”

As long as marijuana remains illegal in most of the United States, it’s unlikely that legalizing it in Mexico would do much to put a dent in drug cartel profits or reduce violence. But if demand for and supply of legal, American-grown cannabis continues to grow, the cartels might eventually be shut out of the market.

“In the long run, as the U.S. legalizes marijuana, Mexico is going to have a tough time competing with lawful American suppliers,” said Walsh. “That doesn’t mean they won’t have a business plan, it’s just that marijuana will be removed from it.”

Mexican President Enrique Peña Nieto said that although he respects the court’s decision, his government, as well as health and security officials, oppose legalization.

Source:

http://www.nytimes.com/2015/11/05/world/americas/mexico-supreme-court-marijuana-ruling

Photo Credit: Gary J. Wood

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Cannabis Packaging Company FunkSac Gets Funding, Partners With Snoop Dogg

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FunkSac, a Denver-based cannabis packaging company that focuses on producing odor-concealing and child-resistant products, announced that it has received funding from Casa Verde Capital.

Furthermore, FunkSac announced that it is partnering with Snoop Dogg, who will be working on programs to promote safety in the use of FunkSac products.

Casa Verde Capital is a venture capital firm focusing on emerging markets. “Casa Verde’s investment will enable FunkSac to expand into new markets, further develop our existing odor-free and child-resistant technologies, as well as spread awareness of key safety measures and responsible use,” stated FunkSac CEO Garett Fortune. “Snoop Dogg has also become a fan and avid believer of our products, so we are thrilled about the new partnership with him.”

“Cannabis is valuable to me for medical, recreational and creative purposes, but we’ve gotta store it in a way that’s safe and secure,” said Snoop Dogg. “FunkSac and its products are the most impressive I’ve seen in the industry. I hope people all over the world realize what a difference these products—made by a veteran owned business—can have on our day-to-day life.”

Source:

http://www.prnewswire.com/news-releases/funksac-scores-funding-from-casa-verde-capital-300171262.html

Photo Credit: Chris Potter

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Ohio Voters Say “No” to Cannabis Legalization

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Ohio voters rejected a proposal to legalize medical and recreational marijuana on Tuesday.

Issue 3 would have made cannabis legal for adults ages 21 and older to grow, possess, and use recreational cannabis. The same ballot measure would have made it legal for medical uses as well, something that hasn’t been tried previously.

Among those who voted against the ballot were some who disagreed with the fact that commercial marijuana grow licenses would be restricted to a small group of investors.

“I can’t believe I voted no when it was finally on the ballot,” said Marty Dvorchak. “I think it’s ridiculous that marijuana is illegal.”

State lawmakers created another ballot initiative — Issue 2 — that would have undermined legalization efforts by disallowing the insertion of monopolies, oligopolies, or cartels into the Ohio constitution, as Issue 3 would have done by creating exclusive growing sites.

Source:

http://www.chicagotribune.com/news/nationworld/midwest/ct-ohio-marijuana-vote-20151103-story.html

Photo Credit: ProgressOhio

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Colorado Voters to Decide Whether to Refund Cannabis Tax Money

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Colorado voters will decide next week whether the $66 million in marijuana taxes collected this year will be kept by the state for school construction and drug abuse prevention programs or refunded to citizens.

Because Colorado has a surplus budget this year, the state’s Taxpayer’s Bill of Rights requires the state to ask voters whether they want the excess tax money refunded or if the state can spend it. Proposition BB asks the voters to let the state use the $66 million in pot tax revenue.

The money would be used on the whole for school repair and construction and drug abuse prevention programs aimed at kids.

“We are looking at trying to keep it related to helping kids stay away from drugs and also education efforts and things of that sort,” said Rep. Beth McCann (D-Denver).

Some are worried that by creating new programs using marijuana taxes, the state will be left with subsidies that eventually may need to be funded by non-marijuana taxes.

“It’s all for the kids, and that’s great. I think the question is: Are you creating a new subsidy that is going to require longtime financial support?” said Jessica Peck, an attorney specializing in cannabis law.

If the proposition fails, $25 million in income taxes would be refunded to taxpayers, including those who didn’t buy cannabis. Another $17 million in excise taxes would go back to marijuana growers.

Sources:

http://www.hightimes.com/read/colorado-asks-voters-reshuffle-spending-new-pot-taxes

http://www.collegian.com/2015/11/marijuana-policy-update-proposition-bb/140891/

Photo Credit: James Hernandez

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Uruguay Set to Produce 6-10 Tons of Cannabis Per Month

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Uruguay set new goals for national cannabis production and distribution last week.

The first country to completely legalize marijuana will try to produce between 6 and 10 tons of cannabis a month, according to National Drug Board chief Milton Romani.

Romani stated that the marijuana would be sold at pharmacies to registered users only. The program is basically ready to go; “we just need to fine-tune the software for registration and pharmacy sales,” he said.

Under the law passed in December 2013, Uruguayan citizens can purchase up to 40 grams of marijuana a month from pharmacies, or they can grow it at home or as a member of a cannabis club. Foreigners cannot, for the moment, legally purchase marijuana there.

Romani noted that there’s “a market of about 160,000 Uruguayans that frequently or occasionally consume marijuana,” and some 3,100 citizens have registered as home growers.

Source:

http://www.news24.com/Green/News/Uruguay-sets-high-marijuana-target-20151031

End


Reggie Gaudino: Patenting Strains & the Future of Cannabis Intellectual Property

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Reggie Gaudino is Vice President of Scientific Operations and the Director of Intellectual Property at Steep Hill, a national leader in cannabis science and technology.

Reggie recently joined our host Shango Los for a conversation about the genetic patenting of specific cannabis strains, the future of cannabis breeding, and how the involvement of big agriculture is going to shift the landscape of the entire marijuana industry.

Listen to the podcast below, or scroll down for the full transcript!

Subscribe to the Ganjapreneur podcast on iTunes, Stitcher, SoundCloud or Google Play.


Listen to the Podcast


Read the Transcript

Shango Los: Hi there and welcome to the Gangapreneur.com podcast, I’m your host Shango Los. The Gangapreneur.com podcast gives us an opportunity to speak directly to entrepreneurs, cannabis growers, product developers and cannabis medicine researchers, all focused on making the most of cannabis normalization. As your host I do my best to bring you original cannabis industry ideas that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy and improve your health and the health of cannabis patients everywhere.

Today my guest is Dr. Reggie Gaudino, Vice President for Scientific Operations and Director of Intellectual Property at Steep Hill. Reggie is building their genetic analysis division and is also working with his teams to further the science behind cannabis testing. Dr. Gaudino is a published genetic researcher with 18 years of intellectual property experience in writing, prosecuting, and managing patents and patent portfolios in fields as diverse as software and telecom to biotechnology and molecular genetics. Welcome Reggie, glad you could join us.

Reggie Gaudino: Thank you, glad to be here.

Shango Los: So Reggie, let’s start with the burning question that’s on everybody’s mind as I speak to them as far as cannabis and intellectual property goes. People all over the country have got their favorite strains that they have developed themselves and they want to patent them, they want to own them forever, they want to license them to other people. I’ve seen it in so many different business plans whether or not it seems to be reasonable science-wise. What are you seeing as this is evolving as your … Seeing the new technologies that can track the cannabis genetics. Is this something that is on the horizon for these entrepreneurs or is it just something they’re going to be hoping for?

Reggie Gaudino: No, not only is it on the horizon, but it’s actually a lot closer than most people think. This is actually a really intense area of focus for not only myself but the program that I’m building here at Steep Hill. I’ve been trying to get the message across for the last couple of years that the industry is changing. At some point, big agriculture, Monsanto, Dow Agrosciences, the pharmaceutical industry, they’re all going to jump on the bandwagon once everything goes from schedule I to schedule II. That’s a reality, it’s not when is it going to happen or maybe it will happen. It’s going to happen and it’s going to come pretty soon. There’s a lot of movement in the government right now. A savvy observer of the industry will see that the movement is gaining momentum and is moving towards that direction. Why is that important?

That’s important because every strain that is publicly available for sale right now basically becomes open source. Patent law states that you can’t apply for a patent of any kind anything that’s been being sold for a year or more. The message that Steep Hill is trying to get out is, you know, if you’re a breeder, the best thing that you can be doing right now is breeding your butt off. Finding those nuances, going after those new unique strains, trying to develop better phenotypes, so that you can have some relevance, you know, a few years down the line. There’s not a single grower who seriously has the power to compete with the likes of the Monsanto or Dow Agrosciences.

The only thing left then is to put your stake in the ground and to really protect your strains so that when everything that’s on the shelves now becomes open source, you have something better to offer the community. That’s exactly the message we’re trying to do. How do we go about doing that?

That can be done in a number of ways. Here, at Steep Hill, we try to not only have the best science and the best testing, but we’re actually trying to build something right now, a breeder services program, that will allow us to help breeders not only do those things like find the better traits, breed the better strains, but also have a concerted package of tools they can use, that they can do those things better and faster and hopefully that will help them put that stick in the sand and allow them to really get to the point where they have IP. They have something to license. They have something that they can build a bigger business around. That’s exactly the message that we’re trying to give and we really believe that that is the way the industry will change and it will change soon.

Shango Los: Reggie, there are so many bombs in that answer that you just dropped it’s amazing. You dropped that, get ready because big-Ag is really coming, get ready because licensing your strains is coming, and also you better hurry up and get your breeding stuff out on the market so you can actually own it. You just probably got a lot of people shaking in their boots just right there.

Reggie Gaudino: I was hoping not to be doom-and-gloom. You know there are certain realities. Right now, because it’s counted as schedule I, you have a lot of people in a sense looking in. They’re looking in, waiting for that opportunity. Right? I think you see the success that some people that have really taken that cutting-edge approach have. Granted it’s outside the United States. You look at GW Pharmaceuticals, well GW Pharmaceuticals is doing some great stuff. The fact that they went that route, you know that other pharmaceutical companies are chomping at the bit, but the bigger pharmaceutical companies, those with the most to lose, don’t want to get there too soon and/or be the test case for someone saying, “Eh, you know this is not right yet.”

We know that it’s coming in the industry and because of that it would be better to have a good plan in place then to be caught with your pants down. That’s the reality. While doom-and-gloom, nobody wants to hear that negative message, I mean, these are realities. These are realities. The realities are because of the way the cannabis industry is actually coming in to mainstream business. It’s not like we’re going to come in to mainstream business and suddenly things are going to change for us. The patent law is the patent law. Because of the way patents work and I know that in my bio lead-up you said intellectual property. Well, from an intellectual property stand point, everything that has been done in the cannabis industry through the altruism and the kind of camaraderie that has typically been associated with the industry, when you get to big business, that goes away. It’s unfortunate, but the industry is going to change. It has to change.

One of the things that we have to make do, we have to look more like a pharmaceutical industry, we have to make it look more like some of these other industries if we want people to take it seriously and use this wonderful plant for medicine. That’s what we’re about. That’s why we did the testing. That’s why we want to ensure the safety of the product. To the point where we actually, we as Ynsight, Ynsight is our arm for genetic research, what we would like to be able to do is help, actually, doctors embrace the product better because we can give them a more systematic naming convention that is tied to chemical profiles, that is tied to genetics. These things are all very important for the industry to make the industry advance as a powerhouse unto itself and not because it was absorbed by big Ag or big farming.

To do that, we as an industry have to start looking at the other industries that we will touch and we have to play by those rules. The rule in patent law is, if you have been selling something for a year or more, commercially, or if it has been offered for sale, then it cannot be patented. That means everything on the shelves in a dispensary right now, Monsanto and Dow Agrosciences and all those other big Ag companies, can come in, buy clones, but not pay a penny to the original breeder, and grow them and outsell you because they will be able to do it faster, better, and at a lower price point. If all those things go away, what’s left for the people that have worked so hard for this industry?

That’s the message. If you make new breeds, and you don’t sell those breeds before you apply for a plant patent and assuming that you can get that plant patent because you have a unique strain, which has unique characteristics. There are a number of plant patents that are in the plant patent queue that the government is kind of dragging their feet on them. But they’re there, you can go and you can look at all the plant patent applications, there’s dozens if not hundreds of plant patent applications already out there. That is where breeders have to go to be able to maintain being relevant, to maintain not only their revenue stream, but the rights to what they want to do or who they want to give their product to.

Shango Los: Wow, that’s some shiver-me-timbers kind of talk right there. I’m sure that a lot of people’s minds have just been blown. You know, I want to talk a bit more about how breeders can defend their plant lines, but we need to take a quick break first. We’re going to take a short break and be right back, you are listening to the Gangapreneur.com podcast.

Shango Los: Our guest this week is Reggie Gaudino of Steep Hill. Before the break we were talking about how big Agribusiness is going to be moving in and sweep up the strains that are presently on the market. Some pretty scary stuff for heritage growers. Reggie, what can heritage growers do to defend themselves? You were pretty clear that strains that are presently on the market for more than a year are not patent-able and therefore indefensible from big Ag. But at the same time, a lot of the strains that are presently on the market have not have the genetic testing done on them yet, and so really, what is and what is not a strain is kind of hard to probably argue in court. If a strain has been on the market locally, but has never had it’s genes identified and so it’s just kind of an anonymous source, and heritage growers who are developing things right now, what can they do to either protect the strains that they already have out there? Maybe the answer is nothing. Then, when should they wait to put out the strains in the future that they want to be able to cash in on?

Reggie Gaudino: Those are both great questions. The best thing that they can be doing right now is developing strains and getting to stable phenotypes. That can be done a number of ways. That’s a whole other section that we can possibly, if you would like, have another podcast on, but the reality is, you want to be looking at phenotypes that you have been breeding for awhile that you’re in to your F8, your F9, your F10, right? It’s about at that level of back-crossing and end-crossing that you’ll start to see stability in the cannabis genome. Stability in terms of breeding is based on a genome size. Cannabis genome is about three times smaller than the human genome so it’s actually a fairly large genome. It actually takes closer to 10-12 generations to ensure that you’re really at stable phenotypes. Why do I bring that up?

Plant patents require that you are at a stable phenotype and, depending on the type of patent applied for, that it’s an asexually propagated plant (cuttings), or it’s actually something that comes from/produces seed. In the plant patent statutes, which is what I’ve been kind of trying to cull the information and develop a check-list for growers and breeders. We have that … If it’s not already up on the website it will be on the Steep Hill website pretty soon. You know, the important thing there is that there are regular plant patent features that have to be met. You have to know times to flower, inter-node length, flower colors, there’s just a bunch of stuff that has been accumulated over the years that are required for a plant patent. One of those things is a genetic component.

The genetic component is what really, I think, is the most important thing in the cannabis industry because there are so many different strains as you mentioned, and there’s probably a lot of strain similarities. How do you ensure that the stuff you’re breeding now can be distinguished from the stuff that’s already out there? Then what can you do with your stuff that’s already out there? That’s the second part of the question. Girl Scout Cookies are phenomenally popular, right? It’s going to be a shame when these guys (Big Ag) come in and take Girl Scout Cookies and grow it out the wazoo. What I would recommend is if you have stuff on the market, take that stuff, bring it to somebody who does genetic analysis, there are not a lot of companies out there that can do it right now, and spend the money if your product is a big bread winner for your business, spend the money and get some genetic analysis done.

The analysis is going to be anything from Deep Sequencing, which is fairly expensive, to more like qualitative trait analysis. Those terms are on different sides of the spectrum in terms of the involvement of genetic analysis. We at Steep Hill, have been building tools that we are trying to put out on the market for the breeders so they can follow these things. We’re working on molecular diagnostics for various traits, we’re working on methods to be able to identify similarities between strains or differences between strains. A lot of this stuff is actually fairly high-tech. We have a lot of really cutting-edge molecular biology equipment in our lab that allows us to do a lot of this research. What this allows us and possibly some other more advanced labs to do is to actually give you kind of a genetic profile that you can kind of layer on top of a chemical profile, right?

Chemical testing is important because that gives you the terpene profiles, it gives you the cannabinoid profiles, right? Here’s the kicker, sometimes profiles are not the be all and end all. The reason for that is that you can get similar profiles from crosses that give you convergent phenotypes. Let’s say you take two different strains, the F1 of strains that have been crossed are very rarely the real final phenotype that you get at F10, right? As you breed an F1 and interbreed an F1, you’ll get a lot of pheno’s out and then those pheno’s will sometimes look like other strains. It’s a transient kind of thing. If you were to continue to breed that particular strain, you would possibly lose the thing that made it look like something else. That’s why, getting back to stable phenotypes. You want something that’s going to breed true (or at least stably) and you want to be able to follow those traits.

People who have been breeding for a long time are actually their own best laboratory. The reason I say that is if you’ve got strains that you’ve been looking at for 8-10 generations you’ve been inter-breeding yourself, you already have what we call in genetics, a mapping population. At that point, you can find any trait that you’re interested in and you can measure it. In one or two experiments, a good genetic analysis team can take the parents and the offspring and tell you what gene is responsible for that trait. The reason for that is because the background between the parents and the offspring at F8 if not F10 are so similar that when you find one difference, it’s fairly easy to locate in the DNA. Based on that power, we have the ability to start helping breeders identify the genes and the DNA sequences that are responsible for those traits that they find unique. That is why not doom-and-gloom, right? They’ve been doing it so long. They’re already so good at what they do that they’ve already created the tools that they need to be able to help them move forward and they don’t even realize it.

Shango Los: Reggie, getting it to be stable, you know, F8, F9, F10, so that you would be able to get a patent, for heritage growers, that can take a long time. One of the things I dig when I learned about GenKit from Steep Hill, was that it’s ability to let growers sex the plants way earlier in the process while they’re still in veg instead of the traditional looking at it with a magnifying glass to figure out the sex as it’s starting to head towards bloom. Tell us a little about the GenKit and how it’s being adopted by growers.

Reggie Gaudino: I’m glad you asked. We built GenKit as a vehicle for this service. I’m not sure how it got out there, but GenKit for whatever reason people thing that means gender kit, right, but it’s actually not, it’s genetics kid. What it allows us to do is with the same work flow, test for a whole bunch of different things. The first product we put out on the market was the male-not-male discriminator. The whole idea was to have this be a piece of a bigger plan. That bigger plan is to allow breeders to get to stable phenotype much faster. The sex-test is actually the first part, but now as we develop these new traits and we actually keep an eye out on our website because in probably less than a month, two months max, we have two or three trait markers that we’re adding to GenKit that we’re going to announce.

What that allows us to do is, you know, as soon as you crack a seed, at the second true leaf, you send us a little piece of leaf in and we can test, you know, we can tell you, male, not male, I say not male for a reason and we can talk about that in a little while, and we can tell you what some of the other traits might be. The reason that’s important is because then if you combine that with some early leaf-testing services, so you have a genetic profile now, and then you run an early chemical test to see, of the seeds you’ve cracked, which are the males, which are not males, if you’re interested in males do you want to keep some of these males because they have the highest CBD-THC ratio, or what the genetics tells you. Then what that allows you to do is once you figure out what are the best in that, say, 50-100 seeds you’ve cracked, you throw away everything that’s not going to give you what you want, reducing your resource load, and then you force flower between like 4-6 weeks. You don’t have to grow to full maturity.

If you can do that, you don’t need a lot of seeds, you just need a couple hundred seeds. You don’t need a full plant worth of seeds, right? You force flower early, you do the breeding with a male pollen you want, you get some seeds, you crack those seeds, you keep doing it. Now if you look at it, you’re mating, seeding, you know, at the 6, maybe latest, 8 week mark. 52 weeks divided by 6 weeks is 8 with a few weeks left over, that means you’re at 8 generations per season now, using these tools. If you’re an indoor grower, that’s great. Obviously, that doesn’t always translate for an outdoor grower, but if you combine your process where you do some indoor and some outdoor, then you’re at 8 generations in one year.

Shango Los: I can totally see how the GenKit is going to excite so many breeders who want to be able to get to that stable F8 and F9 really fast. Also our time is going really fast, so we’re going to have to take another short break now, Reggie, hold on just a second. You are listening to the Gangapreneur.com podcast.

Shango Los: Welcome back, you are listening to the Gangapreneur.com podcast. I am your host Shango Los and our guest this week is Reggie Gaudino of Steep Hill. Reggie, we’ve been talking a lot today about protecting your phenos and getting them to stable at F8 and F9 for an eventual patent. The other thing that we talk a lot about on this show is the reliability of analytics labs and we’ve talked to a couple pros that have said, “You know, it’s one thing to want labs to give you the same answers.” Because we know that growers are shopping around for labs to give them the results that they want and sometimes it’s also the way that they’ve chosen their sample, but the one thing we keep coming back to on the show is this common opinion by professionals that it’s the standards themselves that are used in the HPLC machines that have not been developed enough because they haven’t been developed long enough for cannabis specifically and therefore since the standards themselves, they’re quick to degrade and folks may not be buying the same standard from different companies, that just at it’s very basis, it’s going to be impossible to have consistent testing. With your deep background on this, what are your thoughts?

Reggie Gaudino: We’ve been experiencing that same thing here. We work really hard to ensure that we have good calibration on all of our machines. The way we do that is by, we order our standards from multiple sources. We have seen that on any given batch of material that we get from the standard vendors, that on some day some will have great standards and those same companies on other days will have not so good standards. What we do to minimize that is whenever we want our calibrations, we measure them on standards that we source from multiple places. It’s expensive because the standards are not cheap. That’s the kind of lab that customers should be looking for. They should not be afraid to say, “Hey, can I see your calibration curves? Can I see how often you run your standards? How often to do you run your blanks?” That kind of stuff. Because that’s how we ensure that we are doing the best job and giving the best quality results to the clients, right?

The other thing that is very, very important and we take pride on is joining those Emerald Cup Competitions, because now, you have a third party that is now certifying your level of accuracy because they send out complete unknowns, you have to send the test results back to them, they do the analysis. Labs that are not competing in those, everybody should take a second look at those and say, “Hey, why are you not competing in a national standards competition?” It’s there for us to be able to say, “Hey, you know what? We meet at least a minimal level of certification that means that we’re doing the job the right way.” Clients should be adamant that the labs that they test with compete and meet at least those minimal certifications standards. It’s very important that they the labs have that level of certification to offer their clients.

Shango Los: That’s really good insight. You know, I’m surprised/not surprised, to hear you run it home again. What we’ve heard a couple times is that, you know, with these standards being different from the different companies, there is no doubt then that the different cannabis analytics labs are putting out different results. I mean, so many people, they want to hate the lab and think that maybe it’s their team that’s bad, but actually it’s just the state of the science. That’s something pretty severe to have to deal with.

Reggie Gaudino: Certainly that’s true, right? But by doing what I said, if every lab does not take it on gospel that once the standard maker is doing the job the right way all the time, you minimize that. That’s the extra step a good lab will take to make sure they’re giving out the right answers.

Shango Los: Right on, good, that’s a good book-end on that. Before we finish up here, I want to address, you know because our show is for entrepreneurs and certainly the cannabis breeders that are listening have really greatly appreciative of the stuff we’ve been talking about so far, let’s talk about the people that want to be you, Reggie. For a lot of those breeders, they want to step it up and get the education to become geneticists themselves so that they can work in the lab instead of necessarily in the grow room. What do you recommend for folks that are in states that have not normalized yet who want to prepare themselves for a career doing what you are doing? I mean it’s pretty exotic and there are not a lot of mentors yet for people to follow in their footsteps. What are your words of advice for somebody that wants to come up behind you in the future?

Reggie Gaudino: A good strong plant biology and molecular biology background will help them get almost all the way there. If they want they want to do the intellectual properties stock kind of stuff that I do, that’s above and beyond, but to be a good cannabis geneticist, to be able to do the kind of research that I do and my team does, to be able to ask those kind of questions, it’s really just basic science. All we’ve done is taken good people from regular science and brought them to the cannabis industry.

What’s so wonderful and what I love about this and why I’m here is because it gave me the opportunity to do stuff that was being done in other commercially important agricultural crops. Think about that, right? Cannabis is a commercially important agricultural crop that we know nothing about. We know so much more about wheat, about rice, about all these other things and so, it was basically a blank slate here. There’s a lot of room, there’s so much to be done in the cannabis industry in terms of understanding the genetics and understanding the biology of the plant that I would say anybody who’s in college, who’s studying biology, this field is just waiting with open arms.

A good education, not even the PhD. Bachelors or Masters, if you have good science skills, you can do what we do here and advance this industry. That’s what we really need right now. We and other labs that do this kind of work are more than happy to bring people in, to teach them, mentor-ships. I can’t stress enough how … Look for good programs. If you’re going to college, look for good programs. University of Colorado in Boulder, they have the Cannabis Research Genome Initiative, right? Rather the Cannabis Genome Research Initiative, CGRI, you know. There are programs out there that will help bring the level of cannabis science up to everybody else’s and at that point all I can say is watch out, because there is a lot to come.

Shango Los: Right on, well that sounds like a really inspiring place for us to end today because we are out of time. Reggie, thanks so much for being on the show.

Reggie Gaudino: Thanks for having me, this was great and I hope I provided some helpful information.

Shango Los: Yeah, absolutely, well I’m already planning on having you on again because I still have a lot of questions left. Dr. Reggie Gaudino is Vice President for Scientific Operations and Director of Intellectual Property at Steep Hill. You can find more episodes of the Gangapreneur podcast at the podcast section at Gangapreneur.com. You can also find us on the Cannabis Radio Network website and in the Apple iTunes store. On the Gangapreneur.com website, you will find the latest cannabis news, product reviews, and cannabis jobs updated daily along with transcriptions of this podcast. You can also download the Gangapreneur.com app in iTunes and GooglePlay. We’re also thrilled to announce that you can now find this show on the iHeartRadio Network app, bringing Gangapreneur to 60 million mobile devices. Thanks to Brasco for producing our show as always, I am your host Shango Los.

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Reno Embraces Its First Medical Cannabis Collective

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As cannabis gains ground throughout the country, it seems to emerge in a slightly different way from state to state.

Sierra Wellness Connection recently opened in Reno, Nevada, and although it drew a large number of community members for its grand opening, the understated atmosphere provides a contrast to some of the more high profile, almost flamboyant openings of the early clubs in Colorado and California.

Sierra Wellness Connection operates its own grow facility with anywhere from 15 to 20 strains. They also offer cannabis-infused products as they become available in Nevada.

The new location is clinical and professional as well as warm and friendly. Dispensary manager Eva Grossman says, “A lot of very sick people are coming to us. These people have been waiting a long time for cannabis to arrive in Nevada.”

Whatever it is, the attitude toward cannabis in Reno is, for the most part, quietly accepting. Grossman says the collective has encountered nothing but positive support as it eases into the community, establishing its place as a legitimate medical alternative for patients.

Ganjapreneurs may want to take note.

Reading a community is an integral part of building a successful business. And as consumers become more sophisticated, they are demanding more both in the quality of goods and in service.

Sierra Wellness Connection is getting to know its community through a strong emphasis on education. Whereas many clubs won’t let you through the door unless you have a doctor’s recommendation and are ready to join the collective, Sierra Wellness Connection provides an open library and consultation room that welcomes anyone whether or not they are patients.

Grossman says this is particularly helpful for potential clients who need help with the very first steps. The entire process of seeing a doctor and getting a recommendation can be intimidating, but if they have a place to go and a knowledgeable person to help guide them, it takes away some of that fear. She says a fair number of people have stopped by just for information, and that’s fine with her. Grossman is a strong patient advocate. She stresses the importance of not pressuring people, but rather giving them the time and resources they need to make their own decisions.

Grossman is also an example of how women ganjapreneurs are changing the face of the cannabis industry. A powerhouse of energy, she comes across as proficient and organized. The collective is clearly geared toward medical use. You probably won’t find half naked women — or men — on their product labels. Sierra Wellness Connection is among the wave of new businesses working hard to change marijuana’s stoner image.

Photo Credit: Trevor Bexon

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