New Colorado Tourism Director Wants to Open Discussion About Cannabis

Colorado Gov. John Hickenlooper has named Cathy Ritter, former director of the Illinois Bureau of Tourism, as the new director of the Colorado Tourism Office.

In a move away from the policies of the previous Colorado tourism officials, Ritter says she wants to open a discussion on the role of marijuana in the state’s tourism. Previously, tourism officials have made a point to avoid crediting cannabis for the recent surge in visitors to Colorado. Ritter, in contrast, wants to research what part marijuana plays in the state’s tourism:

“Seems to be that the tourism program today is essentially silent on the whole issue,” she said. “I’ve looked through all the websites and visitor materials and not a word. But that’s the first thing everyone mentioned when I said I was moving to Colorado. I think it’s a great topic for discussion and a great topic for more research. It makes a world of sense for the Colorado tourism board to get its arms around the issue.”



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