Mike Tyson’s cannabis company is hoping to secure the naming rights to Barcelona Spain’s Nou Camp soccer stadium, the BBC reports. It is the first time Barcelona is selling the naming rights to the stadium and they plan to use the revenues fighting the coronavirus.
Tyson’s business partner, Alki David, told the BBC that naming a stadium after the company – SwissX – is something the firm has “specifically been looking for.” SwissX is a Tyson Ranch CBD brand.
“My company is a cannabis company and Spain has a long tradition within the European Union as being a leader or a liberal in the road towards legalization, so it’s evolved quite naturally.” – David to6 the BBC
David said that it “remains to be seen” whether naming the stadium after a cannabis company would tarnish the reputation of LaLiga, the club that calls the ground home.
“This is an opportunity that I am bullish about. It is an historic moment in the history of sport and it fits well with my current plans,” David said in a This Day report. “Contact was opened at the start of the week and I am quietly confident the deal will be secured.”
David indicated that the company is interested in selling “plant medicine products” in the stadium’s concession stands.
The stadium is the largest in Europe by capacity, totaling 99,354 seats. Barcelona gave the naming rights to the Barca Foundation and the organization is seeking a partner for the 2020/21 season. The stadium has never had another name since its opening in 1957.
If approved, it would be the first sports stadium in the world branded by a cannabis company.