Weedmaps has partnered with Triller to be the official sponsor for the November 28 bout between Roy Jones Jr. and Mike Tyson. The company’s branding will be displayed throughout the event, including in the ring, on the screen during the broadcast, in the locker room, and in the press room.
Juanjo Feijoo, Weedmaps chief marketing officer, said the firm is “ecstatic” to be sponsoring the fight.
“We recognize this is a huge moment for the broader industry and through this sponsorship, we’re hoping to introduce a new audience to Weedmaps as well as bring attention to some of the important conversations happening around cannabis today. This is just one of many steps we are proactively taking to break down stigmas, promote social equity, and encourage all to join us in the fight for change.” – Feijoo in a press release
Tyson, who owns his own cannabis company, Tyson Holistic Holdings, described the partnership as “particularly close to [his] heart.”
“It feels great to return to the ring after 15 years and I’m thrilled that Weedmaps is the title sponsor of this remarkable moment in my career,” he said in a statement. “This is a significant moment for the cannabis industry, and I am committed to doing my part to fight for change.”
Bobby Sarnevesht, executive chairman of Triller, said the partnership with Weedmaps “helps fight the stigma surrounding the cannabis industry.”
The partnership will also see Weedmaps release “an exclusive piece of content” narrated by Nas “that takes viewers through powerful events in the nation’s history, celebrating those who stood up to fight for change in systemic racism, cannabis legalization and more.”
The charity event will be held at the Staples Center in Los Angeles, California. Tyson and Jones Jr. will undergo voluntary anti-doping testing before and after the event, but that testing will not include cannabis.