In a recent study covering the unique attitudes and behavior toward cannabis exhibited by millennials, New Frontier Data found that about 39% of millennials who consume cannabis do so typically multiple times per day, the company announced in a press release. Millennials are the generation born between 1981 and 1996 and NFD noted that rapid changes in cannabis policy have occurred during this generation’s lifetime.
“Millennials came of age when cannabis-related social attitudes and policies were changing rapidly. As young adults, they watched the normalization of cannabis use mitigate negative stereotypes, and they have played a leading role in the emergence of the legal cannabis economy, both as participants in the market and as champions for change.” — Gary Allen, New Frontier Data CEO, in a statement
Other key findings from the study:
- 49% of millennials shopping in the legal market spend between $50 and $200 per transaction at cannabis retailers.
- 39% of millennials who use cannabis do so more than once per day but there is a greater disparity here between the consumption rates of men and women than compared to other groups.
- 77% of millennials substitute cannabis for sleep medications.
- More millennials recognize other sleep-related cannabinoids like CBN (15%) and THCP (22%) than members of other generations.
- 66% of millennials, which currently comprise the nation’s largest generation, believe that “strain” is important when purchasing cannabis.
The study also found that, as new parents, consuming cannabis away from their home is more important to millennials than other generations.
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