cannabis company

Massachusetts Cannabis Company Settles Lumber Firm’s Trademark Dispute

Massachusetts’ New England Treatment Access has settled a federal lawsuit filed by lumber firm Boise Cascade Company, who claimed NETA’s logo was “confusingly similar” to their own.

Full story after the jump.

Massachusetts cannabis company New England Treatment Access and lumber firm Boise Cascade Company have settled a federal lawsuit over the cannabis company’s use of a logo similar to Boise Cascade’s, according to a Masslive report. The lawsuit was filed in April in U.S. District Court in Boston.

Attorneys for Boise Cascade argued that the cannabis company’s tree-in-a-circle logo was “confusingly similar” to their logo and used a “nearly identical” green color which would likely “cause confusion, to cause mistake, and/or to deceive customers and potential customers” into believing there was a link between the dispensary chain and the lumber company, Masslive reported in April. NETA denied any wrongdoing.

“As alleged in our complaint, because of the similarity between NETA’s tree-in-a-circle logo and Boise Cascade’s decades-old Tree-in-a-Circle trademarks, Boise Cascade is concerned that NETA’s logo will dilute, weaken, or tarnish the reputation and distinctiveness of Boise Cascade’s Tree-in-a-Circle trademarks.” – David Viens, Boise Cascade attorney, to Masslive

The parties notified the court in July that they were working on a settlement and last month filed a joint motion in agreeing to dismiss the case, with no costs awarded on either side. The terms of the settlement were not disclosed. The NETA website now displays a blue logo that is not dissimilar from the one challenged in court.

There’s been a host of trademark-related lawsuits in the cannabis space, including a fight over “Woodstock,” Citibank asking California-based cannabis company Citidank to stop using the moniker, hot sauce company Tapatio defending its sombrero-adorned “Charro” mark, adhesive company Gorilla Glue forcing the famous strains that shared a namesake to change their branding name to GG4 and GG5, and Snoop Dogg facing off against the National Hockey League’s Toronto Maple Leafs.

In 2018, MedMen filed a federal copyright on the word “cannabis” appearing on t-shirts, while a Washington dispensary operator was denied federal trademark protection in 2016 for “Herbal Access” because the trademark would be used for federally-prohibited cannabis sales.

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