Ben & Jerry’s Joins Activists’ Call for Cannabis Reforms

Ice cream maker Ben & Jerry’s joined in the 4/20 festivities this year — not as a marketing ploy, but to advocate for responsible and progressive cannabis reforms.

Full story after the jump.

While other mainstream brands frequently push cannabis-themed advertising campaigns for the 4/20 holiday, Ben & Jerry’s took the opportunity this year to champion responsible cannabis reforms in a company statement published April 20.

The ice cream maker specifically called for national legalization efforts that would include the expungement of prior cannabis convictions.

“Legalization must have equity at its heart. That’s why we’re calling on Congress to support the MORE Act, which would make cannabis legal and … expunge prior cannabis convictions.” — Ben & Jerry’s company statement

Unfortunately, the company points out, legalization reforms so far have failed to address the biggest issue with cannabis prohibition: its unfair and racially disparate enforcement practices. Even now that 11 states that have legalized adult-use cannabis, Black Americans are still 253% more likely to be arrested for simple possession.

Ben & Jerry’s has thrown its weight behind the cannabis movement before: founders Ben Cohen and Jerry Greenfield are both outspoken about having used cannabis and in 2015 they said they would consider releasing a cannabis-infused ice cream line when legalization happens on the national level. Meanwhile, the company leaders already committed last summer to shipping a CBD-infused product line once the appropriate regulations are in place.

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