While other mainstream brands frequently push cannabis-themed advertising campaigns for the 4/20 holiday, Ben & Jerry’s took the opportunity this year to champion responsible cannabis reforms in a company statement published April 20.
“Legalization must have equity at its heart. That’s why we’re calling on Congress to support the MORE Act, which would make cannabis legal and … expunge prior cannabis convictions.” — Ben & Jerry’s company statement
Unfortunately, the company points out, legalization reforms so far have failed to address the biggest issue with cannabis prohibition: its unfair and racially disparate enforcement practices. Even now that 11 states that have legalized adult-use cannabis, Black Americans are still 253% more likely to be arrested for simple possession.
— Ben & Jerry’s (@benandjerrys) April 18, 2020
Ben & Jerry’s has thrown its weight behind the cannabis movement before: founders Ben Cohen and Jerry Greenfield are both outspoken about having used cannabis and in 2015 they said they would consider releasing a cannabis-infused ice cream line when legalization happens on the national level. Meanwhile, the company leaders already committed last summer to shipping a CBD-infused product line once the appropriate regulations are in place.
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