Ultimate Fighting Championship and E-Sports fans consume more cannabis than those of other sports, according to a Morning Consult poll. Thirty-five percent of fans of both sports surveyed indicated they used cannabis “often or sometimes.”
F1 fans were the third-largest cohort to consume cannabis (31 percent), followed by MotoGP and tennis fans (30 percent each); Major League Soccer fans (29 percent); Women’s National Basketball Association fans (29 percent); NASCAR fans (25 percent); National Basketball Association fans (25 percent); IndyCar and National Hockey League fans (23 percent each); National Football League and golf fans (22 percent each); and Major League Baseball fans (20 percent).
Nearly one in three MotoGP, F1, and E-Sports fans surveyed said they used CBD products, along with 27 percent of both UFC and tennis fans. A quarter of MLS fans said they used CBD products, along with 22 percent of WNBA fans and 20 percent of NASCAR fans. Among the other leagues, nineteen percent or less said they used the products.
Morning Consult also found that only IndyCar and the Pro Golfers Association Tour allow CBD sponsorships, while no professional league allows sponsorships by recreational or medicinal cannabis firms. The UFC also allows its fighters to obtain CBD sponsorships but was not included in the report. According to a Sports Business Daily report, MLS is expected to approved CBD sponsorships by the end of the year.
The survey was conducted from August 13-15 among 252 to 1,269 self-identified fans of each league.