Cannabis company Hexo Corp. is partnering with Mike Tyson’s cannabis brand, Tyson 2.0, to bring its products to Canada. The exclusive partnership includes Tyson 2.0’s full line of flower, pre-rolls, edibles, and vape products.
Tyson 2.0 products are slated to roll out in Canada in the fall.
In a statement, Hexo CEO Charlie Bowman said the Tyson 2.0 brand “fits perfectly into Hexo’s market-leading portfolio.”
“We know that Canadians have been eager to try the Tyson 2.0 line and we’re excited to have signed this deal with Hexo, the ideal partner to produce the high-quality premium and affordable, cannabis flower, concentrates and consumables that we’re known for.” — Tyson in a press release
In Canada, Hexo’s brand portfolio includes Hexo, Redecan, UP Cannabis, Original Stash, 48North, Trail Mix, Bake Sale, and Latitude. The firm also operates in the nation’s medical cannabis market, along with Israel’s. In the U.S., Hexo products are available through Truss CBD USA, a joint venture with beer maker Molson-Coors.
Chad Bronstein, co-founder, president, and chairman of Tyson 2.0, called Hexo “the obvious choice in Canada” due to the company’s dedication “to bringing innovative cannabis products to market and Hexo’s strong reputation as the leader in quality standards.”
Tyson, a multi-time boxing world champion, serves as Tyson 2.0’s chief brand officer.
Bronstein last year raised $100 million for his companies which include Tyson 2.0, Fyllo, and Wesana.
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