World-famous professional boxers and longtime ring opponents Mike Tyson and Evander Holyfield have announced the launch of a delta-9 and delta-8 THC line of ear-shaped gummies. Tyson famously bit off a chunk of Holyfield’s ear in a heavyweight championship boxing match in 1997.
Tyson is the co-founder and chief brand officer of Tyson 2.0.
Now the duo is releasing the gummies, known as Holy Ears, as part of the Tyson 2.0 line under a newly formed brand house called Carma Holdings. The company already sells a gummy line shaped like an ear with a bite mark called Mike Bites.
“From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me. It’s a privilege to reunite with my former opponent and now long-time friend, and turn years of fights and knockouts into a partnership that can make a positive impact and heal people.” — Tyson in a press release
“Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain,” Holyfield said in a statement. “Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers.”
Holy Ears will be available next month online and in stores in Arizona, Illinois, Nevada, and New Jersey.
Professional wrestler Ric Flair’s cannabis line, Drip, is also under the Carma brand house.
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