Toker Supply #RIPiece Marketing Strategy Incentivizes New Sales

Toker Supply, the online headshop with an unmatched social media presence, has created a unique and engaging social media campaign that encourages followers to share pictures of broken pipes for a discount on their next purchase.

The #RIPiece program encourages followers — whether they are current or future customers — to post a picture of their broken pipe on a social media account with the accompanying hashtag for a 10% discount. Any pipe is eligible, regardless of its origin or style.

As smoking gradually gains mainstream acceptance, smokers are desperate for durable products, especially with cheap, breakable products dominating the market. The proprietors of Toker Supply strive to meet these expectations by providing reliable, high-quality pieces.

For smokers who enjoy smoking in groups, it’s common for pieces to break after moderate use. The #RIPiece program was conceived as a way to console smokers experiencing emotional distress or anxiety due to lacking a pipe and offer a simple solution. Solo smokers who cycle through pieces at a slower rate also benefit from this program, as Toker Supply makes it easy to select and purchase a new piece, regardless of style preference. This program has targeted and incentivized sales from customers with the greatest need for new pipes, creating a loyal customer base in the process.

As a major online headshop, Toker Supply carries products suited to satisfy a wide range of needs for smokers. With simple yet durable bongs under $100, as well as traditional water pipes with advanced filtration systems, they carry a product that will appeal to everyone. Their collection of glass dab rigs and oil rigs continues to meet the needs of the ever-growing dabbing community. Finally, they carry various glass hand pipes with different designs, shapes, and colors. The #RIPiece discount is applicable to all of these products.

Toker Supply also ensures that customers will not need to undergo a similar process soon by selling only the strongest, damage- and break-resistant pieces.

For a look at the durability of Toker Supply pieces, check out this short video:

To take advantage of Toker Supply’s #RIPiece program, simply post a photo of your old broken piece on Twitter or Instagram with the hashtag. Toker Supply will direct message you with a personalized coupon code for a discount. Check out their blog for educational resources about smoking products.

You can further engage with Toker Supply, a trailblazer in the online headshop industry, by following them on Instagram and other social media outlets.

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