St. Patrick’s Day saw the highest cannabis sales so far this year, totaling $89 million throughout the U.S., according to MJ Freeway data outlined by Forbes. The total was 50% higher than the average sales on Wednesdays so far this year.
From St. Patty’s Day through Friday, cannabis sales topped $230 million, the report says.
The uptick could be due to not just the holiday but also the most recent round of pandemic-related stimulus checks that started hitting bank accounts on St. Patrick’s Day.
Jessica Billingsley, CEO of Akerna, which owns MJ Freeway, said she was “astounded at the sales figures.”
“Historically, we have seen no large bumps or changes on St. Patrick’s Day, but we did see jumps in sales last spring amid the first stimulus check payments. Because of that, I expected to see an increase in sales from these larger checks but certainly did not expect to see this year’s largest sales day.” – Billingsly to Forbes
Billingsly also predicted another record-breaking day next month due to April 20 – or 4/20.
MJ Freeway found a 45% increase in flower sales, a 32% increase in vape sales, a 13% increase in concentrate sales, and an 8% increase in edible sales.
Customers 30- to 41-years old represented 31% of the holiday’s sales, according to the data, followed by those under 30 with 28%. Those aged 40 to 50 represented 20% of sales, with 50- to 60-years old comprised 12%, while customers 60-and-older represented 9% of sales, the report found. The majority of customers, 60%, were male while 40% were female.
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