Payments processing firm Square announced this week that it was partnering with cannabis e-commerce company Jane Technologies to enter the Canadian cannabis market. Square — which is a subsidiary of Block Inc., and which was founded by Twitter co-founder Jack Dorsey — plans to launch its retail point-of-sale services for licensed dispensaries in Ontario first, according to a press release, with plans to expand to other provinces after having taken time to “get it right.”
Additionally, through its partnership with Jane Technologies, companies who sign up for Square’s retail payments system will also be able to utilize the former’s e-commerce platform for online sales.
Jane CEO Socrates Rosenfeld said that Square’s reputation as a global commerce platform “speaks for itself,” and the company is “thrilled to integrate the robust infrastructure of Square’s point-of-sale and APIs with the powerful Jane e-commerce platform to unlock a best-in-class omnichannel experience for Canadian cannabis retailers.”
Roshan Jhunja, Head of Retail at Square, said the company recognized the unique limitations facing cannabis retailers “when it comes to reliable and integrated commerce tools.”
“Sellers are looking for an easy-to-use, fully integrated omnichannel solution to help them run their businesses in person and online. We’ve been fortunate to partner with Jane to develop a robust online offering and encourage cannabis dispensaries to test our software, hardware and payment solution in person through our Early Access Program.” — Jhunja, in a press release
Canada became the first North American country to legalize adult-use cannabis in 2018.
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