Rapper Snoop Dogg is partnering with Seedo, an Israeli company that manufactures a small refrigerator-like machine that cultivates plants with the help of artificial intelligence. Snoop will serve as a brand ambassador for the device, which he says allows for growing “in unused urban spaces.”
The box regulates temperature, light, carbon dioxide, and minerals and is monitored by an app. According to a press release, Snoop will contribute to a social responsibility program that will share the company’s growing practices and provide donated Seedo products for local communities, neighborhood organizations, and Snoop’s circle influencers – the initiative will start in Snoop’s hometown of Long Beach, California.
Zohar Levy, CEO of Seedo, said the company is “honored” to partner with the rapper – who also launched his own cannabis brand “Leafs by Snoop” in 2015.
“Snoop’s vast global following, industry influence and network reach will provide us an invaluable resource for Seedo as we continue to grow. The synergy between Seedo’s products and Snoop’s platforms is truly natural.” – Levy, in a statement
Snoop, whose real name is Calvin Brodus, Jr. also co-founded cannabis media site Merry Jane. In 2015, he planned to raise $25 million to fund cannabis industry startups and later founded Casa Verde Capital with Evan Eneman. Casa Verde has been linked to cannabis products from packaging, to seed-to-sale technology.