Rebecca Colett: Creating a Social Impact Focused Cannabis Brand

Cara Wietstock, host of Fresh Cut by Ganjapreneur, meets with Rebecca Colett, CEO of Detroit, Michigan-based cannabis brand Calyxeum, and Founder of the social equity incubator The Detroit Cannabis Project, to discuss embarking on a career in cannabis, how to become a cannabis brand that empowers and engages with the surrounding community, and the negative impacts of corporate weed on the industry.

Full story after the jump.

In this episode of Fresh Cut, host Cara Wietstock meets with Rebecca Colett, CEO of Detroit, Michigan-based cannabis brand Calyxeum, and Founder of the social equity incubator The Detroit Cannabis Project. Her mission is to forge a path for more minority-owned cannabis businesses while simultaneously enriching the Detroit metro community.

Cara and Rebecca discuss lessons learned when embarking on a career in cannabis, how to become a cannabis brand that empowers and engages with the surrounding community, the negative impacts of corporate weed on the industry, and more!


To learn more about Rebeccas’s brand Calyxeum: https://calyxeum.com
Calyxeum’s intention is to expand their growing and processing brand throughout Michigan, adding a female touch to a female plant.

To learn more about the Detroit Cannabis Project: https://www.detroitcannabisproject.com
The Detroit Cannabis Project is an all-inclusive incubator program to give folks the knowledge, tools, network, and access to capital to create successful, sustainable cannabis businesses in Detroit and beyond!

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