The Coalition to Regulate Marijuana Like Alcohol in Nevada has reserved more than $800,000 for commercials in Las Vegas, with plans to run ads from October through Election Day, the Associated Press reports. The media buy will be in support of Question 2 — the ballot measure to legalize cannabis for recreational use.
According to coalition spokesman Joe Brezny, the content of the ads has yet to be finalized, but he is confident about the initiative’s chances of being approved by voters in November.
“Marijuana prohibition has been a failure and people see that there is a better way to go about this,” he said in the report.
As of mid-June, the coalition has raised $285,000 in funding, most of it coming from Nevada dispensaries including The Grove Wellness Center, Silver State Relief, The Source, and the Nevada Dispensary Association.
Assemblyman Pat Hickney (R), co-chairman of Nevadans for Responsible Drug Policy, said groups opposing the measure will likely also air ads. Those ads will likely be funded by business sectors opposed to legalized cannabis, such as the gambling industry, along with the Coalition Against Legalizing Marijuana. The contradictory coalition has not reported raising any funds so far this year, but will likely report any fundraising when required in mid-October.
Do you work for a cannabis brand? Take our 5-minute survey to help us report on the industry: Click Here