Oregon Capitol

Brief: Oregon’s Legalization Campaign to Buy Massive Amounts of Ad Space

New Approach Oregon, the political powers behind Oregon’s Measure 91 (a bid to legalize, regulate, and tax marijuana for adults aged 21 and older), intends to purchase massive amounts of ad space in preparation for November’s ballot.

In fact, according to ORESTAR, the Oregon Secretary of State’s electronic campaign finance tracking system, New Approach Oregon’s $2.23 million filing is the second largest transaction spent on a political campaign’s advertising efforts in the state.

Interestingly, New Approach Oregon currently only has about $300,000 to its name — that’s about $2 million short of the necessary amount to pay for all of the requested air time. Campaign spokesman Peter Zuckerman has announced that he is confident in the campaign’s ability to fundraise the remaining money. Additionally, the support of many rich out-of-state campaign backers — such as travel-guru Rick Steves and sex industry heavy-hitter Phil Harvey — are undoubtedly bolstering the campaign’s confidence in its fundraising department.

The deal will go through Media Analysis, a firm based out of Portland that buys television ad space for political campaigns.




Photo Credit: Doug Kerr

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