Cannabis business journal Ganjapreneur has partnered with Outlaw Report, a platform focused on Eastern US and Washington D.C. cannabis policy and business developments, enabling advertisers and brands to leverage both audiences simultaneously. Cross-platform advertising campaigns will be coordinated through Ganjapreneur’s in-house creative agency, Blue Dream, which also offers branding, website development, packaging design, and lead generation for plant-touching and ancillary organizations.
Ganjapreneur CEO Noel Abbott described the partnership as “a great opportunity for any cannabis-focused or cannabis-adjacent advertiser to reach professional audiences in emerging markets. At Ganjapreneur we have national reach, but with Outlaw Report’s following in Maryland, Virginia, D.C., and surrounding states, we can now help brands be laser-focused about building awareness in these regions.”
Outlaw Report was founded in 2019 by John McGowan and Meredith Kinner of Kinner & McGowan PLLC, a Washington D.C. law firm primarily focused on providing counsel to cannabis businesses and startups. The Outlaw Report’s co-founders “are excited about this affiliation with Ganjapreneur and the opportunity it presents to expand the footprint of The Outlaw Report’s cannabis news coverage. This coverage will be even more important as the East Coast cannabis market continues to grow.”
In addition to a weekly newsletter providing informed context for regional news in the world of regulated (and unregulated) cannabis business, Outlaw Report also works with a network of freelance journalists to cover new policy developments and conducts occasional interviews with regulators, experts, and business owners.
To learn more about the advertising offerings available through Ganjapreneur’s partnership with Outlaw Report, cannabis industry marketers can request an advertising media kit through Ganjapreneur’s website.