Craft Elixirs is a recreational processor of edible craft syrups and edibles in Washington state.

Ten years ago, people would not have believed you if you told them they would someday be able to make themselves a personalized cannabis cocktail. They also may not have believed that they could legally buy all the products needed to do so.

This is the market that Craft Elixirs is trying to cater to — those who like to vary their potencies, rather than just chasing the highest dose possible.

Jamie Hoffman, President of Craft Elixirs, began the sophisticated mixology venture as a reason to move from Chicago to Seattle. In Chicago, she had owned her own company called Chicago Earth, which designed vertical wall gardens. With tons of experience in marketing and design, Hoffman felt she could use her skills to take a leap into the cannabis industry.

Final product packaging for Craft Elixirs.

“It’s exciting and challenging at the same time,” Hoffman said. “I am able to design, market, and sell a beautiful product that I know is shelf-stable.” Marketing experience has helped greatly in her venture; Hoffman has focused on design consistency throughout all of her marketing material with an emphasis on fun, playful and educational content.

“I worked really hard on the marketing and branding [of Craft Elixirs],” she said. “It takes a really long time to design the packaging to match your vision – and it’s really about a combination of something visual and something educational.” But this is what keeps her coming back; she is able to have the final say in the taste and look of something she envisioned from the bottom up.

Jamie Hoffman, President and Founder of Craft Elixirs.

And she did. She began the company by creating a line of syrups that can be used for many purposes. You can use them for making cocktails, spiking teas, as a marinade – the list goes on, depending on how creative you are. Each bottle comes with 60 to 80 mg of THC; you are instructed to use the cap to measure out a 10 mg dose. As an alternative, the Ginger Grass Syrup product line comes with 80 mg of CBD.

Pouring a syrupy infusion over a tray for cooling and solidification.
A Craft Elixirs employee scrapes cannabis infused edible chews down into squares.

Craft Elixirs’ product line began with a coffee syrup called Bagley Ave. Brew, which tastes best on ice cream or French toast. Most of the company’s product names were inspired by Seattle’s streets and neighborhoods, such as Ballard Beat (orange and blueberry), Capitol Hill Heat (smoke and habanero), Seattle Simple (a sweet simple syrup), Wallingford Wanderlust (Strawberry Peppercorn), Ginger Grass (ginger root), Logan Blvd 312 (a tribute to the Hoffman’s hometown in Chicago – with Loganberry, blackberry and raspberry); and they even have DANK, a chocolate syrup.

After one tray is completed, there are dozens more to fill.

Though the line is based around sweets, it hasn’t been all lollipops and gumdrops for Hoffman. The cannabis industry is already difficult, but edible companies can have a particularly tough time. For Hoffman, the retail side of her business is one of the most difficult parts. It’s easy to get overwhelmed on a retailer’s shelf in a market that feels like it’s becoming more and more saturated. In the cannabis industry, there are so many regulations covering where the product can be placed or displayed once it reaches the retailer. So how do you stand out?

Just another day working inside of a licensed cannabis edibles processing plant in Washington.

Craft Elixirs currently offers 12 savory and sweet flavors, and they’re always trying new things and flavor combinations. They also have a product called the Fremont Freaks, which is a line of sweetened dehydrated fruits – perfect for adding to oatmeal, mixing into trail mix or even just eating by itself. She wanted to introduce another product line that allowed people more options to low-dose THC. The newest product they have is called the Pioneer Squares, which are infused fruit chews with pieces of fruit in the middle. They’re like an infused version of Aplets and Cotlets, without the sugary mess.

In the post-legalization world, there are many more than the classic “puff, puff, pass” options and there are truly countless ways to use and experiment with cannabis.

Do you own a cannabis industry business? Create a listing in our directory and get discovered by new clients - Click Here
.

Tags: , | Categories: Spotlight

Learn about cannabis businesses:

View the directory | Get featured here

  • Moriconi Flowers Ltd.

    Moriconi Flowers Ltd. is a law firm dedicated to applying decades of legal expertise to the emerging commercial and medical cannabis and hemp markets in the United States and abroad. Building off of careers in commercial litigation, transactional debt instruments, oil and gas regulation, liquor licensing, insurance coverage, and catastrophic loss, the attorneys at Moriconi Flowers Ltd. routinely navigate regulated markets.

  • Smokin’ Hot Solutions

    Smokin’ Hot Solutions was started seven years ago by three entrepreneurs from Philadelphia. From various entrepreneurial backgrounds, we came together with one cohesive goal; to build a cannabis marketing agency with an innovative and thoughtful approach. At a time when there were few specialty cannabis marketing agencies, and few willing to take the risk, we seized the opportunity. We cemented ourselves as the go-to agency for digital marketing in the cannabis industry.

  • Dispensary Permits

    DispensaryPermits.com offers “seed to sale” consulting services with hands on support to medical marijuana entrepreneurs. Whether you are looking to break into the industry or you have previous experience with owning or operating a dispensary, cultivation, manufacturing or testing facility; our custom crafted solutions provide support and guidance for both novice and expert medical marijuana entrepreneurs.

  • CannaPlanners

    CannaPlanners is a full service design and web agency, dedicated to normalizing the cannabis industry through professional and beautiful design services. From logos to packaging design, trade-show materials to t-shirts and hats - we've got all your creative needs covered. Our turnkey WordPress site builder allows for great-looking sites at affordable rates. Let our creative team tell your story!

  • Steep Hill

    Steep Hill is the world's leading cannabis science and technology company with significant footprints in lab testing, research and development, licensing, genetics, and remote testing. No other company brings these sectors into one synergistic whole. With the goal to provide "best practices" in cannabis testing, we provide expert consulting services to legislators and regulators in many countries around the world. Steep Hill: Leading the Science of Cannabis. Globally.

  • eBottles 420

    The ultimate online resource for packaging supplies: we offer multiple options for every item you would possibly need, from vape cartridges to concentrate jars to child-resistant bottles.

  • CORE Security Solutions

    CORE Security Solutions, Inc. provides security services to a wide array of clients, including the rapidly growing cannabis industry. We are fully licensed and insured by the California Bureau of Security and Investigative Services (BSIS). We currently provide security services to several local cannabis dispensaries in the Bay Area and secure transport and delivery services for cannabis products and proceeds throughout California. Our security specialists are all licensed and our transport vehicles are equipped with secure storage and GPS tracking.

  • Distru

    Software built to streamline distribution and manufacturing. Distru provides inventory, order, and customer management for cannabis companies in a centralized platform.

  • Go Green Hemp

    GoGreen Hemp specializes in everything CBD. We sell directly to consumers as well as to wholesalers and those interested in white label products. Our current product line consists of Gel Capsules, Gummies, Oil Drops and Balms.

  • 4blooms

    4blooms is San Diego’s first marijuana-specific marketing agency. The agency works with businesses involved in all aspects of the cannabis industry across the U.S., from growers to dispensaries to smoke shops. The team’s deep experience in web development, design and marketing makes 4blooms able to handle all aspects of business operations.

  • Releaf App

    Releaf App is a patent pending mobile app that enables patients to track their live sessions with cannabis and record exactly how it’s helping them. It then provides intelligent reporting to help patients learn what types of cannabis and intake methods are working best in treating their symptoms. Patients can share these reports with doctors and/or budtenders to discuss their treatment and identify their best options.

  • Emerald Elite Consulting

    We are cannabis cultivation specialists. With over 40+ years of combined experience from the heart of American cannabis history and innovation, the Emerald Elite team and its network of cultivators offer a truly unparalleled depth of experience for our clients' advantage. Production of the cleanest, highest quality cannabis in the world is our passion.

Want a job in the cannabis industry?

Sign up to apply for unlimited jobs and get discovered by companies who are hiring

Post Your Resume View all jobs

Recent Job Postings

Subscribe for daily cannabis news, announcements, and business insights.

Stay informed about the latest cannabis industry news, policy progress, and business developments.