Fast food chain Carl’s Jr. is planning to sell a CBD-infused burger on April 20 at its Colorado Blvd restaurant in Denver, Colorado, CNBC reports. The so-called Rocky Mountain High: Cheeseburger Delight is topped with the chain’s Santa Fe Sauce infused with 5 milligrams of CBD along with two beef patties, pickled jalapenos, pepper jack cheese, and waffle fries.
— Carl’s Jr. (@CarlsJr) April 17, 2019
A 2019 National Restaurant Association survey found three out of four chefs named CBD and cannabis-infused foods as the year’s hot industry trend despite the federal Food & Drug Administration barring CBD from being included in foods and drinks. The agency is set to hold a hearing on CBD next month. Last year, regulators in Massachusetts prevented a local brewer from adding the cannabinoid to beer.
Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing, said “bringing hot restaurant trends to a quick service menu” is at the core of the company’s strategy.
“From our early introduction into plant-based options to bringing the rare indulgence of truffles to our menu with the new Bacon Truffle Angus Burger, our customers have come to expect innovative and unique menu offerings, and we’re thrilled to be the first quick service restaurant to be testing CBD infused options.” – Trevino, in a statement, via Fox Business
Trevino told Fox Business that the company would consider expanding the burger, which will have a $4.20 price tag, if the Denver test goes well.
Carl’s Jr. is the latest non-cannabis corporate company to announce interest in CBD following last year’s federal hemp legalization. Last month, pharmacy chains Walgreens and CVS announced they would sell select CBD products.
Get daily cannabis business news updates. Subscribe