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Canopy Growth Partners with ‘Pineapple Express’ Makers Seth Rogen and Evan Goldberg

The agreement will establish a new company, Houseplant, which plans to offer three strains – Houseplant Sativa, Houseplant Hybrid, and Houseplant Indica – over the coming months.

Full story after the jump.

Canopy Growth has announced a partnership with Seth Rogen and Evan Goldberg on a cannabis company called Houseplant. Rogen and Goldberg worked on ‘stoner’ comedy films “Superbad” and “Pineapple Express.”

“Houseplant is a passion we’ve brought to life through drive and dedication. Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.” – Rogen, in a press release

The company plans to offer three strains – Houseplant Sativa, Houseplant Hybrid, and Houseplant Indica – over the coming months. Their first product, Houseplant Sativa, is expected to be available in stores and online in British Columbia, Canada. Both Rogen and Goldberg are from Vancouver.

“We are so proud to be launching in Canada, our home,” Goldberg said in a statement. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”

Under their agreement with Canopy, Houseplant “will lean on the production and distribution capabilities of Canopy” and its subsidiaries. In the announcement, Canopy said Houseplant products would be available in flower, pre-rolls, and Softgel.

“We could not be more excited to partner with Seth, Evan and the entire Houseplant team,” Canopy President Mark Zekulin said in a statement. “Together we will make Houseplant a cannabis brand synonymous with quality everywhere it is available.”

In the statement, Houseplant said the company also has an “obligation to build an industry that commits to changing everything that’s been wrong about cannabis,” noting the racial injustices caused by prohibition and that the company plans to work “to help those unjustly incarcerated.”

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