The premier cannabis PR choice formerly known as Primo PR, Avaans combines all the cannabis experience of Primo PR since 2015, with PR in technology, consumer goods, social impact, and more. Working with tomorrow’s best known cannabis brands, we provide a boutique PR experience. Your team is experienced and deeply engaged in your cannabis PR success. We emphasize PR strategy, content, and media placement, the result is exceptional PR results from startup through IPO. So, if you’re looking to maximize increase brand value, impress investors, or become a household name, we’re the cannabis industry’s preferred PR choice.
Established in 1999, Durée & Company is equipped to guide your cannabis brand in the right direction while strategically navigating public relations and marketing needs. We understand the ins and outs of the industry and know how to navigate the ever-changing and growing cannabis industry. Working with numerous clients in the industry, we keep a watchful eye on local and federal legislation, a strong pulse on key expos and leadership conferences, and have proven relationships with media, influencers, and thought leaders. We are an established presence in the cannabis and hemp community working with clients up and down the supply chain that are growing, manufacturing, producing, testing, innovating, and providing ancillary professional services.
We don’t sit back and wait for clients to have news. We strategize to help clients make the news.
Grassfed Media is a trusted and results-driven communications partner for legal cannabis, hemp, and wellness companies.
We offer deep expertise in content creation, public relations, marketing, and digital media. Our cannabis clients have been featured in the Washington Post, MJBiz Daily, Benzinga, NBC, Fatherly, Sweet Jane and many other outlets.
Founded by Sacha Cohen, an award-winning former journalist and cannabis advocate, Grassfed Media is where leading cannabis companies turn when they want a collaborative, creative, and effective communications partner.
Higher Ground Agency
NisonCo Cannabis PR and SEO
Canna Design Council
Cannabis Global Initiative
Oster and Associates
Maverick Public Relations
Chapter 2 Agency
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How to Hire a Cannabis Public Relations (PR) Firm
The right PR firm will amplify your cannabis company’s message and maintain its high-quality image. The best PR firms are consistently building relationships with journalists and other media professionals.
Why is it important to partner with a good cannabis PR firm?
Is your business launching in a new market, or gearing up for an important announcement? Your PR firm is going to reach out to their contacts with information to publicize the news. Maybe your brand was bombarded with slanderous, false reviews from an angry past employee. Your agile PR team will help you develop an effective strategy to dispel the drama and get your brand back on track. Being able to shape the narrative about your brand will be a key factor when it comes to building your audience.
What to look for in a cannabis PR firm:
Your PR firm should be experienced with cannabis companies, but more importantly, they should have connections with the media and experience maintaining a company’s public message.
Here are some questions to ask:
- What is your PR firm’s history with the media and journalists?
- Why was your PR agency formed, and what are your driving principles?
- How many people will be managing my account?
- Does your firm have experience representing cannabis brands like mine?
- How will your firm measure success?
- What do you need from my company to do your job well?
Ready to start reaching out to firms? Scroll up to browse Ganjapreneur’s verified list of cannabis PR agencies. Note: Ganjapreneur hasn’t worked with each service provider directly, but all of these businesses have been verified as active, cannabis-friendly providers in the industry. We encourage you to connect with multiple different PR firms on this list in order to determine the best one for you.
Do you work for a PR agency that specializes in cannabis? Create a profile in the Ganjapreneur Business Index to get discovered by new clients! Your profile also includes additional features and tools to help grow your business.