Willies Reserve

Willie’s Reserve Raises Capital for Product Line Expansion

GCH Inc., the cannabis company founded by Willie Nelson, has raised $12 million to fund its state-by-state expansion, with plans to launch its Willie’s Reserve line in California by spring. The fundraising is part of a Series B capital raise which the company expects to reach $40 million by the round’s close. The round has been funded, in part, by Tuatara Capital and Hypur Ventures.

The fundraising comes as the company rolls out a sun-grown cannabis line and expands its Annie’s Edibles product line into Colorado.

“We’re on the right side of history. People have spoken with their votes and their dollars. Now that we’ve proven regulating and taxing is good for individuals and business and states, it’s pretty clear that pot is good for America. I’m glad a lot of these guys can come out of the shadows, back in to the sunlight. Cannabis is also creating some good opportunities for American farmers.” – Willie Nelson, in a press release

The Annie’s Edibles line includes Maui Espresso Bean, Roasted Cacao Nibs, Dark Chocolate, and Chocolate Almond, along with a hard candy line, which includes seven flavors.

Currently the Willie’s Reserve line, which was launched in 2016, is available in Colorado, Washington, Oregon, and Nevada.

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