A recent survey conducted by Canadian cannabis company Organigram found that Canadians’ ideal dosage for edible products is 5 milligrams or less per serving. The survey also found that those 35 and older were more interested in cannabis-infused baked goods and those 19-35 who were more interested in sweets, such as candies.
Greg Engel, CEO of Organigram, said the data was important in the wake of ‘Cannabis 2.0’ rollout in the nation which legalized so-called ‘alternative cannabis products,’ including edibles.
“Legalization has changed the way people think about cannabis consumption. Entering this new era of cannabis legalization and designing new product types, we couldn’t assume to know Canadians’ attitudes on edibles, so we asked them. … These insights will not only help our product teams make informed decisions around product design but will help us understand what Canadians need to know most.” – Engel in a statement
The survey found that women were more interested in sweets than men, 68 percent to 52 percent, respectively. In all, one in three Canadians expected to use edible cannabis products. Most consumers (54 percent) said they planned on using edibles at home alone, with 10 percent less saying they would use in private with friends. Almost 25 percent of respondents said they would use edibles in public spaces.
The survey also found that more than half of cannabis consumers – 53 percent – say thye need more information about edibles in order to make informed purchases, especially those 65 and older.
Canada legalized cannabis for adults in 2018 but edibles only became available in the regulated market last December.
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