According to cannabis delivery company Eaze’s 2019 State of Cannabis Report, the company saw a 74 percent increase in first-time deliveries and customers aged 50-and-older on the platform increased 105 percent, suggesting that California is seeing an uptick in new consumers and the “canna-curious.”
The number of women using the platform grew 81 percent from 2018, according to the report, and now represent 40 percent of Eaze users, and were more likely to purchase edibles, pre-rolls, topicals, and tinctures than men.
The number of Generation Z consumers increased 144 percent – the most of any demographic – and the generation’s interest in tinctures increased 96 percent on the platform over the year prior.
The company reported the most sales on the platform on April 20 – or the 4/20 holiday – followed by Green Wednesday (the day before Thanksgiving), Labor Day weekend, Memorial Day weekend, and the weekend of the Outside Lands music festival. Interestingly, cannabis was sold at the San Francisco festival, where sales topped $1 million.
Vape sales on the platform fell in 2019, likely due to the vaping-associated pulmonary illness than led to thousands of hospitalizations and dozens of deaths throughout the U.S; however, the substance linked to the illness – vitamin E acetate – was not found in regulated California products and was primarily relegated to illicit market vape products.
“Prior to August 2019, vapes were responsible for an average of 33 percent of total vapes purchased on the Eaze platform; this dropped by 15 percent to 28 percent of total sales in October and November. This trend was accompanied by a 24 percent increase in edible sales, which prior to August accounted for an average of 17 percent of total Eaze sales; edible purchases increased to 24 percent in October and 25 percent in November.” — Eaze Insights, 2019 State of Cannabis
The trend could be explained by both the discreet nature of edible and vape products. Ultimately, the company found that vapes were responsible for 32 percent of units sold while flower was 25 percent.