Ophelia Chong: Changing Public Perceptions of Cannabis with Stock Photography

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stockpot_logo_sm_COLORWhen she launched StockPotImages.com in 2015, Ophelia Chong saw more than a business opportunity: she saw an opportunity to embrace and support the normalization of cannabis.

Ophelia, a career photographer, made Stock Pot Images to be the first stock photo agency that specializes in cannabis-related imagery. Though she forayed as a relative newcomer to the industry, Ophelia has since attended many conventions and has joined Women Grow as a member.

In her recent interview with us, Ophelia explains that the purpose behind Stock Pot Images is more than just fancy photos of weed. Rather, the company works to tell the true story of cannabis: she wants to demonstrate how cannabis is used in real life — medicinally and for recreation, spiritually and as a social engagement — and help break the cliched stereotypes that have bogged down the cannabis movement for decades.


Read the full interview

When did you first conceive of StockPotImages.com, and what were you doing for a living at the time?

I was in the shower (where all good ideas happen) on Jan. 8th, 2015. A thought popped into my head, “is there a cannabis stock photo agency?” The light bulb went off and after a quick search, I had found no stock photo agency specializing in cannabis – I was off and running. In two weeks I was funded, and six weeks later I had the LLC in my hand.

My company presents itself as the shiny new disrupter. We are a small team (me) fueled by a strong motivation: proving the other guys wrong, that stereotypical imagery does not speak for the cannabis community at large.

There’s a huge vacuum in the cannabis imagery sector. And that vacuum is the place you can tell human stories — what I think of as real cannabis. After 78 years of prohibition, the authenticity of cannabis had vanished. Stock Pot Images fills this void with real stories told in a professional presentation.

Before Stock Pot, I was a designer and photographer for two decades.

Right out of graduating Art Center College of Design, I started at the seminal art magazine Raygun as a music and fashion photographer. A creative director of Slamdance Film festival for almost a decade and four other film festivals. A Creative Director for a film company with over 30 film releases in my portfolio. Also during the last two decades I was the creative director at a major publisher, a published artist, gallery artist, and I teach at the Art Center College of Design (photography).

I split my time with Stock Pot Images and my clients, luckily I have set up my studio at home, so my commute is about 20 feet, and I am lucky that I love what I do.

How long did it take to go from your initial concept to a functioning website with a large body of content?

I launched Stock Pot Images on 4/20/2015 with 50 photographers and 2,300 images, today I have over 100 photographers, illustrators, videographers and fine artists with a collection of 7,000 images.

The idea has legs and has been received with enthusiasm from both artists and art buyers. One common refrain I heard in NYC while on a business trip to show the collection was “where have you been?” and “wow, I can’t wait to use your images.” From contributors, it’s been “okay, finally a place for two of my passions, cannabis and photography”.

Our backend is Swiss, out of Zurich. We use the same CMS as Getty and other large stock agencies. I believe in acquiring the best for the backend for the best in images, we are professionals and we have a website that is professionally run and able to grow exponentially.

How do you recruit photographers? Is there an abundance of photographers out there who specialize in shooting cannabis, or do you have to seek them out?

At the beginning, I reached out to photographers. I went and researched who was shooting and I was also steered towards artists by cannabis supporters. In the last 6 months, I am now the one who is being approached. I take on 99% of the submissions we receive.

How does the submission process work? Is each photo approved individually, or do photographers get an account that allows them to upload their work?

I launched with 50 contributors and in nine months we are now 100+ strong. I still seek out photographers that I find online, but the bulk now are artists that approach Stock Pot from word of mouth. I look at their work and we curate images that set them apart. I am a huge fan of simplicity, because it allows the viewer to create their own story. My other favorite are images that change opinions, social and political impact, those images tend to be editorial.

After the contributor signs the agreement, I set up a personal portal for them to drag and drop the images, from there I begin to process the images by keywording
and giving each one a license for rights-managed or royalty-free. Selects from each contributor then go into eighteen galleries that range from The Portrait, The Farm, The Dispensary
all the way to Youth Culture.

As a business model, how does StockPotImages.com work? Are you following roughly the same structure as existing stock photo marketplaces, or do you have a different approach?

We are set up like Getty Image, Corbis and Masterfile. We are not Shutterstock or iStock, we do not carry microstock because I believe in paying the artist the value of their art. I also pay the highest in commissions to my contributors. We have been approached by clients for a subscription package, at the moment it is on a case-by-case consideration for the packages.

Who determines pricing: you or the photographers?

I have a set pricing for both rights-managed and royalty-free. Our pricing is competitive with the major stock agencies, I price
slightly lower because we are new.

Who are your customers? Are they all cannabis industry folks, or do mainstream companies and publishers come to you as well when they need something beyond the played-out stereotypical stock photos on the major marketplaces?

Who is the new client/buyer of cannabis products? As we move out of the shadows, the clientele will change. Our target market is the company looking to market to the above 30, from the Tesla crowd to the medicinal user, to multi-ethnics and age diverse groups; our images have a diversity that speaks to each group.

Our clients range from start-ups to cannabis media. We have graced three covers of Dope with our images, Cannabis Now and The Emerald magazines are also our clients.

My plan is to license to the healthcare, higher income, and mass media markets. Our images are of the best quality and shot professionally with an eye for composition and each photographer has their own style, making each image a standout. Art buyers know we only offer the real users and communities of cannabis which lends to each image an authenticity not found on other stock sites. We do not deal in stereotypes or objectify women, which I believe holds our industry back.

Have you experienced any “Canna-bias” or had any negative reactions to your business as an ancillary service provider to the cannabis industry?

As an ancillary business, it took a visit to the 2nd back to accept us. Even mentioning the word “cannabis” can put the brakes on any business, even when I explain that we do not “touch” the plant, we still get blow-back. However, we have been approached by investors looking to invest in the only stock photo agency in cannabis, as an ancillary business we are the only one.

What has been the most difficult aspect of growing your business?

The most difficult part of the business was explaining how appropriation was not innovation. My contributors and clients know what stock photography is,
and how it works. My issue is that the cannabis community, both large and small need to understand copyright; now that we are out of the underground we
need to follow the rules, and to acknowledge that an artist and their art has value. It is as tangible as their product, and should be valued as much.

What advice would you give to someone looking to build an online business serving the cannabis industry?

Only start a company you already know how to sell. Having come up as a curator and art director at music and publishing companies, which I was a part of from 1994 to the present, I believe that seventy-five percent of a company’s success is due to its marketing and its marketability.

Look where there are needs, I founded Stock Pot Images because of the lack of quality imagery depicting the real users and communities. I am seeing a plethora of delivery services, subscription boxes, edibles, health and beauty care, commercial growing products and other cannabis businesses, how each of these businesses stand out is the branding, great branding can elevate a similar product over another.

One of the best groups I joined early on was Women Grow, I met great mentors and found support from women I have the honor to call friend.

If you want to enter this business, go to a few conventions, read, go to a dispensary and look at the products, find a niche that you can specialize in and use the skills you have used for your clients and apply it to the cannabis industry.


 

Photos via the Stock Pot Images Collection. Portrait of Ophelia Chong © Ryan Young

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Edibles Panel Discussion – Striking Oil

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A panel discussion featuring prominent cannabis edibles pioneers Dan Devlin, Adam Stites, Tim Moxey, and Jody Hall. This discussion took place at the Striking Oil seminar produced by the MJBA (http://www.MJBA.net).

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The Denver Mall in downtown Denver.

Denver NORML Wants to Revive Social Cannabis Use Ballot Measure

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The pro-cannabis group NORML has formed a new Denver chapter that says it plans to work to revive a social cannabis use ballot measure that was dropped last summer.

Activists had worked last summer to pass a ballot measure that would have allowed the use of cannabis at bars and other public businesses, but they gave up on the plan in September. The Marijuana Policy Project has been working with the law firm Vicente Sederberg to convince city officials to compromise on some sort of social use bill, but said they might refile a ballot measure if that fails.

NORML’s Denver chapter is now saying they want to move forward with the ballot measure idea. According to the Cannabist, executive director Jordan Person said:

“We greatly appreciate the previous attempt to bring this issue to Denver voters, but we want to get this done. The need is obvious as residents and visitors continue to have no legal place other than private homes to enjoy a legal product with like-minded adults.”

The chapter has not yet made it clear whether a new ballot measure would take the same tack as last summer or seek a narrow proposal that would focus on allowing cannabis use in designated clubs only.

Mason Tyvert, of the Marijuana Policy Project, said in an email that he could envision the two groups working together on a proposal:

“We hope to reach consensus (with city officials) about a sensible path forward in the coming months, and at the same time we are also beginning to plan for a 2016 initiative should it be needed. We want to work with everyone we can to bring about the best possible law for Denver, so we hope to speak with the Denver NORML folks soon.”

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Former Attorney General of Vermont Advocates Legalization in New Television Ad

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Starting Tuesday, former Attorney General of Vermont Kimberly Cheney will make an appearance in a new TV ad titled “Time to End Prohibition (Again),” advocating for marijuana reform in the state.

The ad likens cannabis prohibition to alcohol prohibition. Cheney’s voice-over tells viewers, “Prohibition was a disaster. It forced alcohol into the underground market, where it was controlled by criminals — and consumers did not know what they were getting.”

The ad launches as state lawmakers begin looking closely at the issue of legalization. Recent polls found that 56% of citizens in Vermont support ending marijuana prohibition, with only 34% in opposition.

Cheney, as Vermont’s former top law enforcement official, decided to appear in the advertisement for the same reason he became Attorney General. “He cares strongly about the safety and wellbeing of Vermont citizens,” said Matt Simon, political director of the Marijuana Policy Project. “There are a lot of current and former law enforcement officials out there who support ending prohibition and regulating marijuana.”

Cheney isn’t the only one. During a recent Senate Committee on Judiciary hearing, Windham County Sheriff Keith Clark also endorsed legalization. “By eliminating the prohibition on marijuana and the need to utilize funding for enforcing a failed policy,” he said, “we as a state can focus on what is important.”

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Maryland Lawmakers Override Governor’s Anti-Cannabis Veto

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Demonstrating awareness of the shifting tides in public sentiment toward cannabis, the Maryland legislature overrode Gov. Larry Hogan’s veto of a bill to decriminalize marijuana paraphernalia last Thursday. The overriding votes were 86-55 in the House and 29-17 in the Senate.

Maryland decriminalized the possession of 10 grams or less of cannabis in 2013 under former Gov. Martin O’Malley.

The more recently passed paraphernalia bill was reportedly designed to offer consistency across cannabis laws, but ultimately faced opposition when it became clear that the changes — at least when it comes to public consumption — would make the law tougher on alcohol than cannabis.

The legislation will take effect 30 days after the ruling.

Meanwhile, the Marijuana Policy Project recently commissioned a poll from Gonzalez Research & Marketing Strategies Inc. to determine whether or not Maryland voters support ending the prohibition of cannabis. The poll’s results indicate that 53% of Maryland voters believe that cannabis should be legalized and regulated like alcohol. Only 43 percent opposed such a move. The poll was conducted from January 11-16, and questioned 819 registered voters via telephone. According to the pollster, the results should have a 3.5 percent margin of error.

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Cannabis and Yoga: Normalization’s Latest Fitness Phenomenon

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You show up for yoga class and situate your mat and other belongings, beginning to feel out the day. You might talk with some classmates or your instructor before sparking up a joint (or vape) to share before the class starts. You feel relaxed, inspired, and ready to find the ultimate balance of breath; you are slowly and comfortably enfolded by the warm glow of THC.

This is definitely not your run-of-the-mill studio session. This is totally enhanced yoga practice.

While the United States yoga movement was popularized starting in the 1970s, ancient Hindu cultures have long practiced the art using cannabis, or bhang, as a traditional accompaniment to the Tantric spiritual process.

Now, the trend is picking up again as the stigma against cannabis use continues to dissolve into widespread social curiosity. More people are interested in using cannabis to enhance personal health, wellness and spirituality now than ever before, and its relaxing and introspective side effects pair perfectly with those of yoga.

It’s a steadily weakening stereotype that physically healthy individuals wouldn’t smoke cannabis. Yoga, however, serves as a sort of Venn diagram demonstrating that many health-conscious people do in fact smoke pot.

Yoga is different from other activities in that the practitioner must access quiet and peaceful mental states and breathing, while in the midst of sometimes strenuous and complex strength exercises. For the typical stressed and overworked American who can’t get the worries of the day out of mind, cannabis is helping to make those peaceful states accessible, and allowing people to be acutely engaged with their bodies for the first time.

Last year, I had the pleasure of meeting Dee Dussault, the founder of Ganja Yoga, and participating in an intimate class in San Diego with some of my girlfriends in the cannabis industry. According to her website, Dee was the first yoga instructors outside of India to offer cannabis-enhanced yoga, and has taught tantric yoga classes and private sessions in the Bay Area, Portland, Toronto, Vancouver, Copenhagen, Costa Rica and Burning Man since 2009.

Dee’s class offered hands-down the most relaxing and meaningful yoga experiences I have ever taken part in. Gone were my racing thoughts and typical nervousness about the prospect of messing up a pose and keeling over.

Today, studios offering 420-friendly yoga classes are beginning to pop up in states where the adult and medical use of cannabis has been legalized, though public consumption rules make them difficult to keep open.

For now:

As far as the health and fitness industries go, cannabis and yoga pairings are just the beginning. As more athletes discover the myriad health benefits, enhancing physical activity with cannabis will no longer be a novelty, but the norm.

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Washington Legislature May Allow Recreational Cannabis Delivery Services

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A proposal in the Washington state legislature seeks to legalize recreational cannabis delivery services, KIRO 7 reports.

Proposed by Rep. Christopher Hurst (D-31st District) and Rep. Cary Condotta (R-12th District), House Bill 2368 would, as part of a two year pilot program, allow five licensed retail cannabis stores to provide cannabis delivery services. The bill would put the Liquor and Cannabis Board in charge of establishing the program, which would establish a framework for delivery requirements, ID verification training for the drivers and method of enforcement.

With Seattle planning a major crack down on black market cannabis delivery services that have been muscling in on the legal retail market, Mayor Ed Murray and City Attorney Pete Holmes pledged their support for the proposal on Tuesday.

Holmes believes this legislature will help shut down the illegal delivery services currently operating in Seattle. “The proposed pilot delivery program, along with increased enforcement of existing marijuana laws, will better protect customers, patients and business owners, while strengthening the legal marijuana industry.”

Washington’s Liquor and Cannabis Board recently estimated that 28% of the state’s marijuana trade was conducted on the black market.

 

 

 

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Colorado Bill Would Establish Labels Specific to Pesticide-Free Cannabis

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A bill proposed in the Colorado state legislature would mandate the creation of a label informing consumers whether or not cannabis products they purchase have been grown using pesticides.

HB16-1079, proposed by Reps. Jonathan Singer (D-Longmont) and KC Becker (D-Boulder), would require the Colorado Department of Agriculture to design a system for companies to have their pesticide-free cannabis products certified as such under a state-sanctioned label.

A significant string of recalls for Colorado cannabis products have caused more than a few headlines lately, many of which were the unfortunate results of miscommunication between retailers and growers. Some growers have admitted to using pesticides that they did not know were not allowed under Colorado’s cannabis legalization law. Most product recalls have been voluntary, which is a good sign for the industry.

Devin Liles, top grower for The Farm in Boulder, warns that — though he agrees that a pesticide-free certification would likely benefit consumers — “As [the bill] is written, it runs the risk of perpetuating the common misconception that organic is synonymous with pesticide-free. There are organic pesticides that are comprised of essential oils that are perfectly safe to use, not necessarily in… flower development.”

Marijuana cannot legally be considered “organic,” because the guidelines for such a certification are established by the U.S. Department of Agriculture — which, as a federal institution, does not recognize cannabis cultivation as a legal activity.

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Utah Governor Supports Minor Expansions to State Medical Cannabis Law

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The governor of Utah said Thursday that two proposals to expand the state’s medical cannabis program make sense. Though this is heartening news, both proposals are relatively minor expansions that would still prohibit the actual smoking of marijuana.

Utah’s current medical marijuana program is very limited: only patients suffering from severe epilepsy are allowed to seek cannabis treatment, and only via cannabis extracts obtained from other states.

The first of the two proposals would allow patients with certain chronic conditions to medicate using infused edible products, the other proposal would simply update Utah’s cannabis oil law to grant more people access to the medicine and allow it to be produced in-state. Both bills are being proposed by Republicans.

“If there’s a medicine out there that will alleviate pain and conditions and health concerns for people, if there’s a medicine out there that can do that, we ought to see if we can embrace it,” Gov. Gary Herbert said on Thursday.

The governor has said in the past that he would consider a more inclusive medical cannabis program, but remains concerned about it leading to a quasi-recreational market.

“I’m not interested in having Dr. Feelgood out there say, ‘Yeah, yeah, que pasa, you know, here’s your doobie for the day and you’ll feel better.’ That’s probably not where I want to go.”

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Judge’s Ruling Sets Back Anti-Cannabis Lawsuit in Colorado

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A federal judge in Colorado has ruled that Gov. John Hickenlooper and other Pueblo County officials cannot be named as defendants in a lawsuit that seeks to prevent the construction of a marijuana grow facility.

The lawsuit’s petitioners are two Pueblo County horse ranchers, Hope and Michael Reilly; and Safe Streets Alliance, a national anti-drug group. The suit alleges that federal marijuana laws supersede state ones, so the new cultivation facility in Pueblo County — operated by Rocky Mountain Organics — violates the Racketeer Influenced and Corrupt Organizations Act (RICO).

“RICO was designed to allow people to go after the mafia in civil court,” said Attorney Matthew Buck, representing Rocky Mountain Organics. “Not for out-of-state special interest groups to go after local businesses for complying with Colorado law.”

A federal judge ruled that government officials are not subject to RICO claims. Pueblo County commissioner Sal Pace called the case a “frivolous lawsuit being pushed by an ideological agenda,” and said that fighting it has cost Pueblo County over $100,000.

The “horse rancher lawsuit” is only one of three civil suits filed against Colorado’s marijuana laws — all of them funded by out-of-state interest groups. Another lawsuit known as the “sheriff’s lawsuit” is funded by the Florida-based Drug Free America Foundation. DFAF’s founders were previously involved in an organization that ran drug abuse treatment centers—all of which were shut down after former clients alleged beatings, rape, and abuse.

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Chile Now Has Latin America’s Largest Medical Cannabis Farm

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A 6,900-stalk plantation in Chile officially became the largest medical cannabis farm in Latin America on Tuesday, Reuters reports.

According to Ana Maria Gazmuri, who heads the foundation that operates the farm, “This farm will further permit people to see for themselves the reality of the plant, and what its uses are.”

Chile is a traditionally conservative country, but public perception regarding cannabis has been shifting toward the support of compassionate cannabis treatments. The project was delayed by opposition posed by some government officials, but Gazmuri said that most progressive issues such as marriage equality and cannabis reform have been gaining popularity.

Located about 170 miles south of Santiago, the farm is expected to provide cannabis for some 4,000 patients around Chile. Organizers hope to harvest 1.65 tons of cannabis between March and May, and have indicated that the crop will be sent to laboratories to develop cannabis-based therapies for patients suffering from chronic pain, severe epilepsy, complications from cancer and other ailments.

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Maine Reports 46 Percent Increase in Medical Cannabis Sales at Dispensaries

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Maine’s medical cannabis dispensaries took in $23.6 million last year, a dramatic increase of 46 percent from the year before.

The $23.6 million worth of cannabis sold by dispensaries in 2015 generated about $1.29 million in sales tax for the state.

The Portland Press Herald reports that the increase was due to a flow of patients transitioning from prescription painkillers to cannabis. There are also more doctors in the state who are willing to recommend medical marijuana — yet another sign that social stigmas around cannabis use are beginning to taper off.

In 2014, dispensaries sold $16.2 million worth of product, generating more than $892,000 in tax revenue. This was a 40% increase in dispensary sales from the previous year, and resulted in more than triple the cannabis tax revenue of 2013.

“There are a number of factors at play here. The first would be that Mainers are becoming more used to the idea of therapeutic cannabis,” said Becky DeKeuster, director of education for Wellness Connection. “We’ve had a very successful dispensary program for five years now and people are becoming used to this option.”

The sales figures do not take into account Maine’s 2,225 small-scale medical marijuana caregivers, each of which are registered for the growing and distribution of cannabis for up to five patients.

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Washington Liquor and Cannabis Board Issues 14-Day Shutdown Notices to Seattle Dispensaries

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The Washington State Liquor and Cannabis Board (LCB) shocked dispensary owners in Seattle last week with the delivery of warning notices indicating that businesses have fourteen days to either obtain a cannabis license from the state or shutdown.

In 2015 the Washington State Legislature passed SB 5052, the Cannabis Patient Protection Act. This law was formed as a response to the lack of statewide regulations on Washington’s infamous medical marijuana “gray market.”

After the law passed, dispensaries around the state that met particular criteria were given the option to apply for licenses under Washington’s legal recreational cannabis law, Initiative 502. The deadline for all retailers in the state to have a license is July 1, 2016. Based on the LCB’s recent actions, however, it appears that certain cities and counties may be seeing that deadline preempted.

Seattle was originally allotted 21 retail cannabis locations. Recently the LCB increased that number to 42. However, they report that as of December 16, 2015, there are 47 licensed (or pending licenses) recreational stores in Seattle. That means there are five prospective licensees who will be left out in the cold.

According to LCB spokesperson Mikheal Carpenter, the letter was sent as a courtesy to inform shops that when the 42 license limit is reached, the remaining shops will have fourteen days to shut down or be in violation of state law. The ominous message included instructions to sign, indicating that owners realize they may not get a license, and will assume any liability associated with future violations from staying open

Jeremy Kaufman, a longtime medical marijuana dispensary owner in Seattle, tells KING 5 that he already started upgrading his store while waiting through the licensing process. He says, “This is stuff we were going to do already.” As the first taxpaying shop in the city of Seattle, however, he is shocked that all of his effort may go to waste if he is not chosen for a license. He is also worried about the employees who would lose their jobs if he is forced to close.

One hopeful development is that Seattle’s mayor Ed Murray disagrees with the move by the LCB. He wrote the Board his own letter, declaring that the cap unfairly discriminates against shops like Kaufman’s, who have operated in good faith in the past by paying their taxes.

At the moment, the LCB has no plans to increase Seattle’s cap, which may potentially leave patients without their medicine and destroy jobs.

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Portland’s World Famous Cannabis Cafe Fights to Keep Doors Open

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The World Famous Cannabis Cafe, a cannabis social club in Portland, OR, has started a GoFundMe campaign to help cover the costs of staying open. The club is facing $4,000 per month in civil fines as penalties for refusing to close its doors.

The cafe has served medical marijuana patients in Portland since it first opened in 2009, granting those who can’t consume their medicine at home a place to vape, dab, or smoke — surrounded by a pub-like ambiance and live music. The cafe is BYOC: Bring Your Own Cannabis, as marijuana cannot yet be sold legally outside of a licensed dispensary.

For many years, the cafe operated out of a strip mall basement on 82nd Avenue. After closing and relocating last summer, owner Madeline Martinez reopened WFCC in a new storefront location on Foster Blvd. Yelp reviews describe the cafe as “dark, warm, and cozy,” and feeling like “a jazz club.”

Though cannabis social clubs are legal under Oregon’s cannabis laws, WFCC has run aground of a different state law: the Oregon Indoor Clean Air Act. The law, designed to prevent secondhand tobacco smoke in public places, has been updated to include cannabis under its prohibitive umbrella. The law allows tobacco smoke in cigar bars and smoke shops, but makes no exemptions for legal cannabis clubs, nor does it provide any alternative locations for adults 21 and over to consume their legally purchased cannabis — placing Oregon residents in a conundrum where they are unable to access their new legal rights.

According to WFCC’s GoFundMe campaign, the cafe faces $4,000 in civil fines each month from the state of Oregon as long as it remains open. And the cafe will stay open as long as it can, the GoFundMe tells the cafe’s supporters, while Martinez fights for an exemption or amendment to the ICAA.

“The WFCC is a necessary part of the community,” writes Chelle DeHart, creator of the campaign. “As such, Madeline Martinez is standing her ground.”

Supporters can help support the World Famous Cannabis Cafe’s effort by visiting the lounge in Portland, Oregon, or supporting the GoFundMe campaign.

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Bamboo: Preserving Landrace Cannabis Genetics

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Bamboo is the co-founder of Coastal Seed Company, where he is a landrace and heirloom cannabis preservationist. He is currently working to breed a stabilized, high-CBD Afghani landrace varietal called The Last Laugh, boasting a 39 to 1 CBD to THC ratio. He is also the head of extraction research at The Highest Grade Consulting, where he conducts lab research into CO2 extraction with a focus on natural terpene preservation. Bamboo recently joined our host Shango Los for a discussion of his research, how he acquires landrace seeds from around the planet, and his recent trip to the Emerald Cup.

Listen to the podcast below, or scroll down for the full transcript!

Subscribe to the Ganjapreneur podcast on iTunes, Stitcher, SoundCloud or Google Play.

Listen to the podcast:

Read the transcript:

Shango Los: Hi there, and welcome to The Ganjapreneur.com Podcast. I am your host, Shango Los. The Ganjapreneur.com Podcast gives us an opportunity to speak directly to entrepreneurs, cannabis growers, product developers, and cannabis medicine researchers, all focused on making the most of cannabis normalization. As your host, I do my best to bring you original cannabis industry ideas that will ignite your own entrepreneurial spark and give you actionable information to improve your business strategy and improve your health and the health of cannabis patients everywhere.

Today my guest is Bamboo. Bamboo is Co-Founder of Coastal Seed Company, where he is a landrace and heirloom cannabis preservationist. The focus of his current breeding is to stabilize a high-CBD Afghani landrace varietal called The Last Laugh that boasts a 39 to 1 CBD to THC ratio. He also is head of extraction research at The Highest Grade Consulting where he conducts lab research into CO2 extraction with a focus on natural terpene preservation. Thanks for being on the show, Bamboo.

Bamboo: Thank you so much for having me. I’m thrilled to be here.

Shango Los: Bamboo, a lot of the folks who are listening to the show probably aspire to a role like you are in. Where do you acquire these landraces? Do you Indiana Jones it, traveling the world, or do you have ways that you get them in other ways? How do you get your hands on these very rare seeds?

Bamboo: There are a number of ways that we get our hands on seeds. There’s no one formula that fits everything. We leverage our network of friends that we’ve known for years and personal connections, as well as do a little bit of the wild backpacking adventure hunting.

Shango Los: I would think that your network is very important with something so rare, that you’ll have other folks who are traveling to parts of the world that you may not have been to and will bring you back seeds, and then when you travel you may be trading as well. Between you and your network you’re covering the globe.

Bamboo: Yes. I was born into a little bit of a position of privilege in that regard. My father was a diplomat, and he spent most of his life traveling the globe. During his travels, he was in positions where he was able to meet people of major influence, and so we were granted access to parts of countries that most people would never be allowed to go to. I took full advantage of that in my collecting of seeds and leveraging his network of friends who were all over the globe.

My partner, Kagyu, who’s my older mentor, he’s been breeding in the hills of Santa Cruz since the mid ’60s. His network of friends were involved in the hash trade, so they preserved seeds that they found in different batches of cannabis that they were receiving back then. Between leveraging a very useful network of friends and getting out in the field, those are the two primary ways that we acquire landrace, though I have to say that it’s becoming increasingly difficult to find pure landrace just backpacking, and without the right contacts it becomes almost impossible.

A lot of the varieties that are out there have also been diluted. I’m sure people have seen different clips on YouTube of people traveling the world doing strain hunting, and after they’re finished finding great strains they wind up leaving worked lines with those people. All it takes is pollen from a worked line being introduced to a landrace varietal to ravage and damage that population.

Shango Los: That actually reminds me a lot of one of the rules in Star Trek, that you do not influence other populations on certain planets. In a similar way, it seems like it would be more honorable to not leave genetics behind in some of these indigenous lands so that the local seeds stay clean landraces, but I bet you those folks totally want to trade for modern First World hybrid genetics. Are we running into a lot of issues yet where the locations that were traditionally growing landrace varietals are now being bulldozed and turned into suburbs for a lot of these cities now?

Bamboo: The commodification of the product has led to that outcome. I think recently I was talking to somebody from Armenia. They were involved in the cannabis industry there. I was asking them to procure me some landrace varieties, and he was of the opinion that there was nothing left …

Shango Los: Jeez.

Bamboo: … that most of the commercial cultivators that were operating were focused strictly on the bottom line, which is profit. That’s one of the issues with landrace varietals. If you don’t have a stabilized variety, you don’t know what you’re going to get, and some of them might produce very undesirable traits from a marketing perspective. She was of the opinion that they didn’t exist. She said that most of what they were growing were Dutch genetics that had been brought in. A lot of people had been converted over to auto-flowers. Even if you were to go to some remote portions where a lot of the cannabis is grown due to the illicit nature, these guerrilla grows are contaminating the wild local population.

I almost advocate for a Hawaiian perspective on … That’s one thing that I hope that out of legalization and normalization will come, is some sort of attention to those details. If you look at what’s going on in Oregon right now, they’ve already started to take these kind of thoughts into consideration. The hemp program in Oregon’s been put on hold from complaints of cannabis farmers not wanting their cannabis contaminated with pollen from hemp varieties. These are issues that we need to tackle.

From my perspective with The Last Laugh variety that I’m working on, this is where I have been an outspoken opponent of feminized seeds, but I think that my position has changed a lot with regards to that. I think there’s a place for feminized seeds on the market in the sense that hemp could be done feminized in a manner that would allow hemp cultivation to take place next to cannabis.

Shango Los: I follow you, so that you’d use the feminized seeds on the hemp side so that they’re not cross-pollinating into the medical cannabis side.

Bamboo: Yes, and also combining that with different diagnostic tools that they have at the lab so that as you’re making feminized seeds you’re able to analyze the genetics to make sure that you’re not passing on a high percentage of hermies. One of the great things about normalization is the access to new tools that breeders such as myself have. For the majority of the last 50 years, cannabis breeding has been an underground hobby taken on by the few in the shadows, and so most of our experience is field breeding in conventional breeding methods. One of the beautiful things about normalization is that now we are given access to laboratories and analytical tools that conventional farmers have had access to for years.

While I’m not an advocate of GMO practices, I do believe that, using molecular diagnostics, we can really get a look into what we are doing before we actually do it, and that can be very helpful.

Shango Los: I want to get into a little more detail about the help that technology has given, but we need to take our first break. We’re going to take that short break and be right back. You are listening to The Ganjapreneur.com Podcast.

Welcome back. You are listening to The Ganjapreneur.com Podcast. I am your host, Shango Los, and our guest this week is Bamboo, Co-Founder of Coastal Seed Company. Bamboo, you and I first met a few weeks ago at The Emerald Cup, where you were educating folks about preservation of seeds and doing a little seed sales yourself. That was quite an incredible group of seed breeders there, wasn’t it?

Bamboo: Indeed. I was absolutely thrilled to be on the stage with so many OGs that I’ve looked up to over the years and surrounded by so much talent and so much love. The Emerald Cup is my favorite time of the year. It’s such an amazing gathering of the minds and the movers and the shakers. The feedback that we get from the community is really what keeps us going. It’s always great to meet the people that are running your seeds and hearing the feedback.

For me, that’s really part of our research, is I always encourage people who use our seeds to bring us pictures, bring us samples. The more that we can see of what comes out of these landrace crosses, the more we can understand about what treasures they hold.

Shango Los: Everybody was so pumped up and excited because it’s so rare to be able to talk face-to-face with some of your heroes. Even some of the scientists I was having lunch with, the rock stars had their rock stars. The heroes’ heroes were there. A lot of these breeders and scientists who have known about each other for 10, 20 years but have never met, they all had this opportunity to get together and meet for the first time.

Before the break we were just starting to talk about how technology is helping you do what you do now. I know that you’re working both yourself in the lab and you’re also working in conjunction with Steep Hill. Flesh that out for us a little bit. What’s the advantages of having a lab available to you now versus strictly working in the Northern California hills like you’ve had to do historically?

Bamboo: One of the great aspects of having access to these analytical tools is that we currently operate in a paradigm that restricts the number of plants that we can use. As breeders, it’s all about populations, running large numbers of plants so that we can find specifically what we’re looking for, and then having the space to finish those out so that we can really analyze and track all the different traits and characteristics that are there. There are so many different combinations that can come out of a hybrid, and it’s really about finding the stellar ones in the crowd.

Traditionally we’ve been limited by size and plant number, and currently we still are, depending on what state you’re in. In California, depending on the county, you’re limited by plant count or canopy space. Either way, it’s a limit. My mentor, Kagyu, used to breed for Northrup King where he would have access to acres and acres. When they would do their alfalfa breeding, they would seed large acres, up to 10 acres, and flood them and basically torch the plants, because they were breeding for flood and drought resistance, and managed to pull 1 or 2 out of a population of 10,000.

With cannabis, we haven’t have that opportunity. This is really where the analytics excel, because now, instead of having to run all my seeds in order to find my keepers, we are able to take it into the lab. They use an analysis process called High Resolution Melt test and identify certain markers that are based on data that they collect that will tell them a thing or two. Right now, Steep Hill has found the genetic marker for CBD varieties, so they can tell me approximately what the ratio is going to be based on the HRM test.

With this Last Laugh varietal, we were working with a Afghani landrace, and landrace by nature is all over the place. There’s going to be so many different types of phenos. How do you stabilize something that has so many different type of phenos when you don’t have the space to do it? Well, we’re able to take in a bunch of seed now, quickly screen for them, figure out which are the males and the females that are going to be best suited for our application, get rid of the rest, and then use the ones that we know to hold the traits that we want in our population increases so that the likelihood that the characteristic and trait appears in the next generation is faster.

Now we’re rapidly increasing the rate which we can come to conclusions, because before, the process was crack the seeds, select based on my nose, my sight, looking for branching characteristics, leaf patterns. It was all visual and conventional. Now I have to flower those plants out, and then once they’re finished flowering I have to take them into a lab to analyze them and see if they have the cannabinoids that I want and then go back and then do a seed increase. It’s shaving months off of our time. What used to be a five-year project to stabilize a seed can be effectively achieved in as little as two years now.

Shango Los: Wow. It’s like having a crystal ball in your process to know what this stuff is going to look like before you have to take it all the way to flower. We actually had Reggie Gaudino on this show from Steep Hill a couple weeks ago. We were talking about patenting strains in the future, and he dropped the bomb that to get a patent on a strain it’s got to be F9. You could almost hear everybody rolling their eyes, like, “Oh, my God, that’s going to take us so long to get.” Now, hearing about this technology, you can be able to get to F9 way quicker than traditionally possible.

Bamboo: Indeed, yeah. We get the F9, and an even more stabilized F9 because in each generation we’re just even more focused and more targeted on the molecular level. What I love about this is I’m not a proponent of GMO, but I’m not anti-science. I think that a lot of people have the opinion that if you’re against GMO that you’re not with science, and I think that’s just patently false. I think that by allowing us to preview, we’re not playing God and trying to edit the DNA code. What we’re saying is we know that this is capable of producing this. Let’s match that with something else that is capable of producing that.

I think a lot of the issues with IBLing things is loss of genetic data, and so one of the things that we always do before we delve down the path of using these amazing molecular tools is that we always do open cross-pollinations. I highly advocate that any aspiring breeders out there who are listening to this show, please take the time and effort to do open populations before you start narrowing things down, because once you start to distill, it’s very hard to bring back what you’ve taken out of the picture.

That’s great from a breeding perspective. What we want to do is we want to stabilize seeds and we want to remove certain things from the picture so that we’re painting a very specific item, but there’s a lot of value to the things that we toss, value that we might not understand yet, that we don’t have the capability to analyze. This is why we’re working with Steep Hill, is because while their capabilities are great and ever-increasing, they can’t tell us everything yet, and so the more stuff that we bring in to test and the more data that we collect as we are running our populations, we can start collecting this data and analyzing it and then increasing their analytical capabilities which in turn increases our breeding capabilities.

It’s really funny how me and Reggie first met. Me and Reggie were bumping heads because I was very fearful of the power of the data that they were holding. I didn’t quite understand how it was being used. Our very first introduction was very combative, but over time we’ve grown into an amazing friendship that has fostered continued growth on both ends.

Shango Los: Yeah. Having spoken with you both now, him coming at it from a very Western science approach and you coming at it from a pioneer, spirituality, doing it in the California hills approach, I’m sure that you both have got a lot of information for cross-pollination between the two of you.

Bamboo: Indeed, yeah. It’s been great. His perspective has informed my breeding, and I know that our breeding has informed his analytics, and I think that’s great.

Shango Los: I like the analogy you used about wanting to paint with these landraces, because truly there’s a lot of wild colors and variety in these landraces for a breeder to use. Can you just give me a couple examples of attributes that you find in landraces that can be used by a breeder in building up what would hopefully be an award-winning strain?

Bamboo: Sure. Anything that you can think of, really. I’ll give you some examples of things that I’ve seen lately. I was recently working with an Indian landrace that was gifted to me by Valerie Corral from WAMM. It’s called Shiva’s Trident, and it’s un-killable. It just won’t die. It’s resistant to cold and frost and drought. This is a plant that was left outside in December last year and was basically left to die, and we found that same plant growing after not checking on it for seven months in one of the worst droughts in Californian history, thriving. It wasn’t as beautiful as something that would’ve been hand-cared, but the fact that it survived a drought outside for over six months is a testament to its vigor and its strength.

We found that recently we left a few out in the frost. With temperatures up in these hills dropping below 30, even our potatoes died, but Shiva’s Trident didn’t die. That’s unique. We’ve had other strains out there that did die. Another example would be mold or mildew resistance. There are certain strains that pests are not attracted to. They’ll look for other plants to go bother. Yield. Stress tolerance.

I always come back to the Girl Scout Cookies example. Girl Scout Cookies is a strain that’s very popular, but it’s also known to hermie. We crossed it with the Puna Butter, which is a Hawaiian heirloom. We crossed it with three different strains, and then we did field testing to see how the stress tolerance that was imparted by each of the males. Two of the other males that we used resulted in a number of hermie issues, didn’t fix the problem that was inherent to the Girl Scout Cookies, but the Puna Butter did. We were unable to make it hermie.

It’s hard to quantify the number of desirable traits that are in landrace varieties because the potential is limitless. We’ve just barely scratched the surface of what’s there.

Shango Los: That’s a good example, too. Just like when you’re painting, your colors are eventually limitless, and the whole point of a landrace preservationist is that you want to hold these so that they are on your palette for when the day comes to breed them and you don’t want them lost over time.  We need to take another short break. We’ll be right back. You are listening to The Ganjapreneur.com Podcast.

 

Welcome back. You are listening to The Ganjapreneur.com Podcast. I am your host, Shango Los, and our guest this week is Bamboo, Co-Founder of Coastal Seed Company. Bamboo, with normalization stretching out across the country, and, heck, the globe now, there are a lot of folks who are inspired by you and folks like you who now they want to become cannabis breeders and preservationists and they want to travel the world and try to find some of these landraces. If you … I guess you are speaking directly to the people who are listening who want to get involved in genetics. What would you say are some of the best actions that they can take to prepare themselves for a career in this?

Bamboo: I find myself right now going back to the basics. I have applied to the UC Davis Plant Breeding Academy. I have been attending workshops. For so long in this industry we have done things underground and in an unconventional manner. There’s been so much greatness that’s come out of that. I feel like we’ve benefited from not becoming a part of the GMO paradigm. We’ve benefited by not being forced into reducing our populations to six varieties like peaches, which at one point there were over 150 varieties. At the same time, there’s a lot to be had from that science.

As a conventional breeder, I really want to delve in and learn more about the molecular, genomic side of breeding, and that’s what I would advise people to do. Start educating yourself in the traditional paradigm. Get ready to mix the best of both worlds. We’re in a unique position now where, because we’ve been underground, we haven’t been ravaged by Big Ag and a lot of our seed stock is still in what I consider to be better preserved status than most varietals of fruit and vegetables.

By arming yourselves with the skills and the tools and working with people like Reggie, I think that we’re really going to start to unlock the true healing potential of this plant, which I find to be infinite. The more that I learn about the plant, the more that I’m amazed by it. Just recently we found that one of the terpenes that’s in The Last Laugh, alpha-Bisabolol, can induce apoptosis in leukemia cells. That’s just another amazing feat being produced …

Shango Los: Yeah, and that’s why these seeds need to be so jealously preserved and taken care of. The master breeders are in a pretty tight circle of explorers and collectors. As we wrap up here, why don’t you name drop some of the breeders and preservationists that have inspired you so that people who want to learn more can Google some of those names and find out what those folks have to say as well? Who inspires you?

Bamboo: Mean Gene from Aficionado Estates. Kagyu, my mentor. South Fork Seeds. Headwaters, breeding out of Nevada. Sierra Seeds, out of Nevada County too, which is not cannabis-related but I really dig the preservation work that they’re doing and I wish that there were more cannabis breeders that were working in the same light.

Shango Los: Right on. Hopefully, folks who are hearing your words are getting inspired to consider how best to keep these seeds safe and to maybe not drop as many genetics into the Third World so that the hybrid …

Bamboo: I say share.

Shango Los: Share.

Bamboo: Share your seeds. Always create open pollinations before you start working lines. Share, share, share. We need to get seed out. We need to not hoard as much. I want to give a big shout out to Mean Gene, because he read the article in Skunk Magazine where I had described a strain that I had been looking for, what my ideal type strain would be. He saw me at The Emerald Cup and he handed me some seeds that he was working on.

The reality is that none of us have the time that it takes to work the amount of information and knowledge that we possess, and so the key is to outsource and farm these projects out. There’s only so much that we can do in our lifetime, and mother nature has us beat in terms of possible combinations, so the more projects that you can get into different people’s hands and partner with people … Like when I can’t take on a project that I find interesting, I solicit it to my friends and I say, “Hey, this is an amazing project. I wish I had time to work on that, but right now my focus is on this. Would you mind taking on this project?”

I think we need a lot more collaboration in the industry and I think that because of the commodification of the product people have been guarded about letting certain things out because they’re scared that it’s going to reduce their competitive edge. I think that that’s a wrong place to start from. I think that that’s a racing for the bottom. When things go wrong and you lose things, you can never get them back. I have been guilty.

Shango Los: I think that’s a good thing to end on, is the fact that sharing and working within your community and not hoarding it is a way that we can all have more colors on our palette so that everyone can breed for human health and enjoyment of this plant. That’s all the time we have for today. Thanks for chatting with us, Bamboo. It’s been great to have you on the show.

Bamboo: Thank you so much for having me. Appreciate it.

Shango Los: You can find out more about Bamboo at his website, TheHighestGrade.com. You can find more episodes of The Ganjapreneur Podcast in the podcast section at Ganjapreneur.com. You can also find us on The Cannabis Radio website and in the Apple iTunes store. On the Ganjapreneur.com website you will find the latest cannabis news, product reviews, and cannabis jobs updated daily along with transcriptions of this podcast. You can also download the Ganjapreneur.com app in iTunes and Google Play. You can also find this show on the iHeartRadio network app, bringing Ganjapreneur to 60 million mobile devices. Do you have a company that wants to reach our national audience of cannabis enthusiasts? E-mail grow@ganjapreneur.com to find out how. Thanks to Brasco for producing our show. I’m your host, Shango Los.

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Texas Lawmakers Establishing Rules for Upcoming Medical Cannabis Program

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Texas officials are working to establish legal framework for the state’s Compassionate Use Program, an upcoming medical marijuana program intended to help patients suffering from intractable seizures by granting them access to marijuana strains with high levels of CBD.

Lawmakers are currently working on rules for the growing and distribution of high-CBD cannabis strains, as per a bill signed into law by Texas’ governor Greg Abbott in June, 2015. The program will not be ready for at least another year.

The state’s Public Safety Commission approved administrative rules to regulate the program earlier this month, and has now turned to the Texas Department of Information Resources to establish ground rules for the Compassionate Use Program’s physician and dispensary registries. When these rules are finalized, applicants can begin pursuing medical cannabis dispensary licenses, though officials are not expected to issue the first dispensary licenses until June, 2017.

Under Texas law — including the upcoming Compassionate Care Act — it is illegal to smoke cannabis for medicinal or recreational purposes. Specially made products for Texas patients will make put the state alongside other states with restrictive medical cannabis programs, such as New York and Minnesota.

Texas is one of 23 U.S. states that — along with Washington D.C. and Guam — have now passed some form of relaxation of its cannabis laws.

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Hezekiah Allen – Opening Keynote – WA Cannabis Summit

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Ganjapreneur brings you Hezekiah Allen of the California Grower’s Association at The Washington Cannabis Summit (http://www.wacannabissummit.org/) presented by The Cannabis Alliance (http://cannabisalliance.org).

“Hezekiah Allen was born and raised in Humboldt County. He studied Politics and Government at Pacific University. After university he returned to the North Coast to work as a consultant helping local residents increase water storage, implement conservation irrigation practices, and assisting local organizations with fundraising and strategic planning. In 2010 he was hired as the Executive Director of the Mattole Restoration Council. While with the MRC Allen was one of the first community leaders to call attention to the increasingly severe environmental impacts associated with illegal and unregulated marijuana cultivation.”

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Farmer Tom Lauerman Keynote – WA Cannabis Summit

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Ganjapreneur brings you Farmer Tom Lauerman’s presentation of from The Washington Cannabis Summit (http://www.wacannabissummit.org/) presented by The Cannabis Alliance (http://cannabisalliance.org).

Farmer Tom shares his personal experience as a long-time grower and cannabis entrepreneur. You can learn more about Farmer Tom at his website: http://www.farmertomorganics.com/

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Cannabis Therapy and Use – WA Cannabis Summit

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Ganjapreneur.com brings you this panel discussion for Cannabis Therapy and Use from the Washington Cannabis Summit (http://www.wacannabissummit.org) on behalf of the Cannabis Alliance (http://www.cannabisalliance.org).

The panel features speakers Sue Sisley, Sunil Kumar Aggarwal, Ah Warner, and Jerry Whiting.

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Agronomy: The Future of Cannabis and Hemp in Agriculture

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Ganjapreneur.com brings you coverage of the Washington Cannabis Summit (http://wacannabissummit.org) on behalf of the Cannabis Alliance (http://cannabisalliance.org).

This panel discussion covers the topic of Cannabis and Hemp as agricultural industries and how they will factor into the global economy. Panel speakers include Jay Stratton Noller, Steve Walser, Kevin Jodrey, and Lynne Chamberlain.

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Bruce Barcott Keynote – WA Cannabis Summit

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Ganjapreneur.com brings you coverage from the Washington Cannabis Summit (http://wacannabissummit.org) on behalf of the Cannabis Alliance (http://cannabisalliance.org).

Bruce Barcott, the event’s closing keynote speaker, is the author of Weed The People among several other books and has appeared in the media throughout the US to discuss the wide reaching effects of legalization and the obstruction of cannabis research by the federal government.

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