Mike Tyson is partnering with professional wrestling legend Ric Flair on a line of themed products for the former boxer’s cannabis company, Tyson 2.0, according to a Forbes report. Flair and Tyson first met in the 1980s and Flair said they’ve been “friends for years.”
Flair, 73, described the project as “the coming together of two legends and our common passion for cannabis and its benefits.”
“In my business, you experience hurts and pains. Sometimes it’s hard to go to sleep at night. Even at my age, I’m wound tight. I have an extreme amount of energy, and they calm me down and keep me happy. And I think the whole world needs to be happy right now.” – Flair to Forbes
The product line will include Flair-themed flower, concentrates, and edibles.
Chad Bronstein, co-founder and chairman of Tyson 2.0, said the deal came together after he spent time with Flair and noticed that the former 17-time world champion treated his fans like Tyson treats his fans and that he “just saw an opportunity.”
Bronstein last year raised $100 million for his companies which include Tyson 2.0, Fyllo, and Wesana.
Flair is not the first person linked to professional wrestling to enter the cannabis industry – in October Jim Ross, who is currently an announcer for All Elite Wrestling, said he had bought land in Oklahoma for a cannabis farm. Ross, who has served as a commentator for professional wrestling promotions since 1974, said the project is tentatively called Black Hat Farms and that it was a partnership with his youngest daughter and son-in-law.
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