The Boston Beer Company, Inc, makers of Samuel Adams, Twisted Tea, and Truly Hard Seltzer, is launching a cannabis-infused line of iced teas called TeaPot. The products are expected to launch first in select Canadian provinces in July.
The brand’s first release is Good Day Iced Tea, a lemon black tea infused with Pedro’s Sweet Sativa, grown by licensed producer Entourage Health Corp in Strathroy, Ontario, and sold exclusively in Canada under its retail brand Color Cannabis. Each 12-ounce can contains 5 milligrams of THC.
Paul Weaver, director and head of cannabis at The Boston Beer Company, said in a statement, “Each can is precisely dosed for social gatherings with friends and family.”
Dave Burwick, CEO of The Boston Beer Company said the company’s “goal is to be the most innovative consumer-focused beverage company on the planet.”
“While beer is our middle name, we’ve also introduced successful hard teas, hard ciders, hard seltzers, and canned cocktails. We’re encouraged by the continued growth of the cannabis beverage category and we believe it’s one of the next innovation frontiers. As we await further progress on U.S. regulations, we’ll continue to develop an exciting product pipeline in the federally regulated market of Canada.” – Burwick in a press release
The company notes a recent Headset report found Canada’s infused beverage market share has increased nearly 850% since 2020 and is about twice the size of the U.S. cannabis beverage market.
The Boston Beer Company plans to introduce more TeaPot varietals in the coming months. The company established a Canadian-based subsidiary in 2021 to develop non-alcoholic cannabis beverages.
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