The family of the late iconic Grateful Dead frontman Jerry Garcia has teamed up with Holistic Industries, a multi-state private cannabis firm, to offer Garcia Hand Picked (GHP), Rolling Stone reports.
Done in true Grateful Dead, larger-than-life fashion, the brand will include three flower strains, pre-rolls, and guitar-shaped edibles, packaged with a watercolor print of Jerry wearing his signature sunglasses. The Indica, Sativa, and Hybrid strains come complete with a “curated playlist” of Garcia’s music that was specially-selected to correspond with each strain.
The family wanted to create a “spontaneous” and “harmonious” experience with GHP and “bring people together in the way only Jerry could,” Trixie Garcia, Jerry’s daughter, told Rolling Stone.
Although he was known as a strong advocate for cannabis legalization, Garcia said Jerry would rarely smoke cannabis by himself, instead choosing to consume socially after gigs, on the tour bus, or in the studio. “A joint became a bridge between him and those around him,” she said.
After being delayed by the coronavirus, the brand plans to tour up and down the California coast this November in a tricked-out airstream bus called Bertha, named after the Grateful Dead’s 1971 hit “Bertha.”
Fans who don’t live in California can get in on the groovy vibes with apparel and posters from GarciaHandPicked.com.
Get daily cannabis business news updates. Subscribe