A roadside highway sign welcoming drivers to the state of California.

Ken Lund

California MMJ Industry Sees $375M in Q2 Sales

Legal cannabis sales in California reached $375 million in the second quarter of 2017, with flower accounting for 55 percent of sales, according to a Forbes report outlining BDS Analytics data. Of those purchases, 26 percent were indica strains and 18 percent were sativa strains; the rest were, presumably, hybrid strains.

According to the report, the indica preference falls in line with Washington’s recreational cannabis market, where 24 percent of flower sales were indica, while the strain represented 20 percent of sales in both Oregon and Colorado – the same as sativa sales. In Colorado, 23 percent of sales were sativa varieties.

BDS indicated that they have tracked the sales of more than 13,000 unique strains, and called the term ‘flower’ “as descriptive as ‘wine.’”

“… Just as wine can mean Syrah, Cremant du Jura, port and thousands of other things, ‘flower,’ too, is broken down into thousands of strains,” the report stated.

In 2016, an Eaze report found hybrid strain Gorilla Glue #4 as the most popular in the state, followed by sativa strain Jack Herer; indica strain Bubba Kush; and hybrid strains Girl Scout Cookies, and Headband.

California’s adult-use market is estimated to be worth between $5 billion and $6.5 billion annually and legal sales are set to commence on Jan. 1, 2018.

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