Run the Jewels Announces First Branded Cannabis Strain

Hip-hop artists Killer Mike and El-P – better known collectively as Run the Jewels – have partnered with cannabis companies Cookies and Lemonnade to release their first branded strain called Ooh LaLa. Cookies was founded by rapper and entrepreneur Berner.

The Run the Jewels line will include pre-rolls, vapes, extracts, and blunts. It will be available at Cookies and Lemonade retail stores throughout California, along with the Cookies store in Detroit, Michigan. Ooh LaLa flower and pre-rolls will also be available in Washington state, through the Hash Agency; Colorado, at Veritas Fine Cannabis; Oregon and Oklahoma, via ElectraLeaf; and later this year in Arizona and Illinois, the duo said on their website.

“We have huge respect for Berner and what he’s accomplished and we fucking love weed so this is very exciting for us.” – El-P in a statement

Berner and Killer Mike have previously worked together on Berner’s 2011 release The White Album. The strain name, Ooh LaLa, is based on the lead single of the same name from Run the Jewels’ latest album RTJ4.

Killer Mike and El-P join a long list of rappers to launch a cannabis brand or product, including Kurupt, Xzibit, Wiz Khalifa, The Game, B. Real, 2 Chainz, Jim Jones, Lil Wayne, Drake, and Snoop Dogg. Snoop’s brand, Leafs By Snoop, was found by a Green Horizons analysis as the most recognizable cannabis brand in the U.S.; however, just 23 percent of respondents had heard of the brand and no other brand had a higher rating of consumer recognition.