Using the New Facebook Creator Studio App

Think of this free app as a “behind-the-scenes” look at your Facebook page – or pages, if you manage more than one. This new app allows you to accomplish the same tasks as the browser version of Creator Studio: check page performance, look at published, scheduled, and drafted posts, examine page insights, read and respond to your messages and comments – all from an easy-to-use app on your phone! Please note that you cannot draft posts within this app.

Before you Begin:

  1. Make sure you have an both an Instagram account and a Facebook Page that you are an admin of on Facebook.
  2. Convert your Instagram account to a Business Profile or Creator Account, this can be done within the settings menu in the Instagram app.
  3. Connect your Instagram account to the Facebook Page. The Facebook Page you link your Instagram account to can be published and public, or unpublished and invisible to the public.

Step One: Download the Creator Studio App

The Creator Studio app is supported by both iOS and Android devices. On your mobile device, go to the App Store or Play Store.

Search “creator studio” and look for the Creator Studio app with the correct logo and download it for free.

Sign-in to the Creator Studio app using your Facebook log-in information.

If you manage more than one page, choose the one you want to check out.

Once you pick a page, you can always go back and choose another by clicking the page’s profile photo in the upper left corner.

Step Two: How to Navigate the App

Now that you have selected the page you want to work with you can toggle between “Home,” “Posts,” “Insights,” “Inbox,” and “Notifications” by selecting the different icons at the bottom of the page – in that order.

If there is ever any confusion about the information that is presented in these options, click the little “i” circle in the top right corner and it will give you a breakdown of what you are looking at. This is particularly helpful when looking at the “Insights” tab.

Step Three: How to Use the App

Below is a quick overview of what each of the lower tabs (“Home,” “Posts,” “Insights,” “Inbox,” and “Notifications”) do and how to use them when managing your page:

The “Home” tab gives you an abbreviated snapshot from the “Insight” and “Posts” tabs with an option to go to those tabs and look into the data more deeply.

The “Posts” tab shows your Published, Scheduled, and Drafted posts. Toggle between these options or use the magnifying glass in the upper right corner to look for a specific post. You can even filter through all of your posts using the filter icon next to the magnifying glass icon. For each published post you can click on it to see engagement, comments, shares, reactions, reach – plus an explanation of “What do these metrics mean?” in blue text at the bottom.

Note: You cannot post from within the Creator Studio app, only review what has already been posted, scheduled or drafted.

The “Insights” tab gives you an overview of how your page is performing over the last 28 days; how many views, comments, shares, and net followers your page has gained or lost. Each of these metrics can be viewed as a graph comparing the past 28 days with the previous 28 days (shown at the top), or in number form (also shows a percentage in red or green indicating if the data point has increased or decreased compared with the past 28 days).

The “Inbox” tab lets you see your page’s messages and comments. You can respond to comments just as if you were in the browser version of the Creator Studio; you can like and respond to comments as well within the app.

Finally, we have the “Notifications” tab. This is not for notifications about your account, but for announcements and information coming directly from the Creator Studio.

Now you can manage your Facebook page from your mobile device while on-the-go!

This is the first installment of a three-part tutorial series covering Facebook’s Creator Studio App. Click here for the next installment!