Advice

Whether you run a B2B or B2C cannabis company, effectively communicating and connecting with your customers remains utterly important. Here are five of the cannabis industry’s most common marketing mistakes, and tips for avoiding them!

Cannabis operators from every corner of the market have to deal with restrictions from IRS Revenue Code 280E but, with careful planning and tax strategies, cannabis entrepreneurs can work to reduce its impact on their business.

Three simple steps to avoid some of the industry’s most common cannabis finance and accounting missteps: hire properly, avoid undervaluing the right people for the job, and build a strong foundation for your company’s financial policies.

While most cannabis industry professionals recognize the downsides of stigmatized terms like “marijuana” and “weed,” that doesn’t mean you should neglect these terms in your SEO strategies.

The latest piece in our 2023 Cannabis Industry Predictions series features experts in cannabis data collection and analysis, operations management, technology, employment, industry events, and tourism.

In the second installment of our 2023 predictions series, we asked experts in cannabis science, cultivation, and agricultural technology — as well as industrial hemp and psychedelics — to weigh in with their industry expectations for the next year.

Welcome to the first installment of our 2023 Cannabis Industry Predictions series, featuring the voices and opinions of experts in cannabis retail, branding, education, and consumer packaged goods.

Corporate initiatives addressing diversity, equity, and inclusion are about more than keeping your company socially responsible — prioritizing DEI will keep your cannabis company innovative, flexible, and representative of the inevitably diverse future.

The popularity of short-form videos has skyrocketed in recent years. Here are three ways that cannabis operators and adjacent companies can utilize video marketing.

This guide will help cannabis operators determine whether automation in the harvesting process would benefit their cultivation business.

When the pandemic lockdowns struck, digital marketing quickly became the best form of outreach for cannabis retailers. But now that restrictions have largely been lifted, how has the industry’s landscape changed?

The cannabis conference and B2B events season is finally back! This guide will help you the most out of your ticket.

The rapidly developing cannabis industry is still in its formative years, and where we seek advice as we grow will dictate the foundational qualities of the cannabis space.

These Massachusetts cannabis entrepreneurs formed a friendship over their shared success and struggles through the process of launching and building a cannabis brand.

With the digital age in full swing, cannabis companies must learn to adapt to modern necessities like an optimized strategy for SEO, or search engine optimization.

In honor of Women’s History Month, we asked some founding women in cannabis: “What advice do you have for women looking to make an impact in the cannabis space?” Here are their responses.

Here is a list of quality cannabis reading options to help keep you company during the social isolation/social distancing of COVID-19.

With COVID-19 taking the world by storm, here are some general steps that cannabis dispensaries can consider to help keep their patients and employees safe.

If it’s your first time trying cannabis, here are some important things you should be aware of to make sure your experience is beneficial/pleasurable, not regrettable.