The Four Pillars of Quality Cannabis Processing

Cannabis extraction has been used as a blanket term for what is best described as cannabis processing. A well-designed cannabis process goes far beyond just extraction, overlapping heavily with cultivation on the front-end and product development on the back-end [1]. With this mindset, four pillars emerge as critical capabilities for developing the ideal cannabis process: […]

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Creating Pro-Forma Financial Statements for Your Cannabis Business

Part of being an entrepreneur is having to wear many hats. As a business owner, you’re also the head of HR, chief marketing officer, and – for better or worse – the head accountant. Many business owners find accounting and preparing financial statements one of the most difficult and confusing parts of running a company. And, […]

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Doug Esposito: Business Insurance for the Cannabis Industry

Doug Esposito is the Cannabis Practice Leader for Owen-Dunn Insurance Services, a Sacramento-based shared partners brokerage. In the following interview, Doug joins our podcast host TG Branfalt to talk about insurance options for the cannabis industry as it continues to take root and grow into the mainstream. We hear from Doug what typical cannabis industry […]

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Johnnie Rush: Designing Innovative Cannabis Retail Locations

Johnnie Rush is the Chief Business Innovation Officer for The McBride Company, a creative concept and design firm that specializes in creating spaces imbued with a specific experience, emotion, or attitude. The McBride Company’s first cannabis project — the Pineapple Express dispensary in Los Angeles, California — attracted media attention and helped generate a lot of hype […]

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Creating Buzz for Your Cannabis Business

Cannabis is swiftly becoming one of the darlings of media buzz.  Growing at lightning speed, this industry is alive and crazed with press clamoring over the next big moment or product. As a 30-year veteran in entertainment marketing, I’ve worked consistently with media outlets around the world, perfecting strategies to get my clients noticed.   […]

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Cannabis Genetics: Every Grower’s Starting Point

This time of year, many growers are in planning stages or already getting started on their outdoor gardens. These early decisions can play a big role in how your season goes and, ultimately, in your final yield. However, choosing your genetics is probably the most basic — yet extremely important — decision you will face. […]

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Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand

When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but what does that mean? How do you navigate an ocean of marketing choices without drowning in the clutter? As a cannabis business, there are so many ways to get discovered, collaborate, advertise, and associate yourself, […]

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More Than a Box: How Packaging Impacts Your Bottom Line

“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. How something looks, feels, smells — its impact is immeasurable. You’ve spent precious time and money creating your cannabis product, but what are the next steps? How do you […]

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How to Use (or Lose) a Cannabis Trademark

In a nascent industry like cannabis, becoming familiar to customers is essential to sales growth. Marketing experts will tell you that capturing market share begins with awareness. If customers don’t know who you are or what you make, if they don’t notice your products on the shelf or what shops you distribute to, then there […]

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2017 Holiday Gift Guide for Ganjapreneurs

‘Tis the season for giving! Welcome to the 2017 Ganjapreneur.com Holiday Gift Guide, a list of some of our top gift suggestions for the ganjapreneurs and/or cannabis enthusiasts in your life. Empire Rolling Papers: The “Benny” You’re an avid smoker and you’ve tried all the latest and greatest smoking accessories, right? People come to you to […]

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How to Add Big Value for Little Cost to Your Cannabis Products

Developing your product and developing your packaging are critical to the sales process, but how do you add value without breaking the bank? Having just returned from an extensive sourcing trip in Asia, my next series of blogs will be geared to helping you add a tremendous amount of value to both your products and […]

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How Your Style Guide Makes or Breaks Your Cannabis Brand

Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake you a vanilla cake with vanilla icing. Seems simple enough, right? The next day your staff comes back with 100 different versions of the cake and you’re shocked. How could vanilla on vanilla have so […]

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What “Back to School” Means for Your Cannabis Brand

As we close the summer and head back to our fall routines in business and life, I began thinking of how much building your cannabis brand mirrors heading back to school. You often hear CEO’s say “my brand is my baby,” and in many ways it’s true. Many business owners make the mistake of believing […]

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Did Instagram Just Approve Cannabis Advertising?

In the ever-complex cannabis industry, we face the ongoing challenges of trying to reach consumers in a highly regulated and restrictive world of advertising policies. To adapt, companies have turned primarily to free social media platforms to create meaningful brands and connect with customers, with the caveat of not being allowed to talk about cannabis […]

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Cannabis Transportation: Developing a New Market

Where does all the cannabis industry’s cash go, and how does it get there? Someone is moving all that cash and product around the state, but it’s not your usual delivery people doing it: there is a whole new industry in cannabis transportation that has developed following the reform of cannabis laws. But this industry […]

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‘High Five:’ Branding and Developing Products for All Five Senses

In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand that connects with your consumer on every level. I’ve taught some of the greatest brands in the world to develop their product in the most impactful way using all five senses. In my last contribution, […]

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Top Five Security & Surveillance Infractions for Cannabis Companies

Some of the most costly violations for marijuana businesses are related to inadequate security and surveillance systems in licensed marijuana operations. When violations or incidents occur with inventory, employees, or activities within the licensed premises, the first standard procedure is for regulatory authorities to review the surveillance system. Any issues related to the security and […]

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Breaking Down California’s Proposed Cannabis Manufacturing Rules

With the passage of SB94 (Senate Bill 94 or MAUCRSA), California has merged the oversight of the 2015 Medical Cannabis Regulation and Safety Act (MCRSA) and the 2016 Adult Use of Marijuana Act (AUMA) into a master regulatory system that will make it much more business friendly. As part of this reconciliation, MAUCRSA is releasing […]

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Connecting With Customers Under California’s Strict Advertising Regulations

Californians planning to run cannabis businesses under MAUCRSA should pay special attention to the new advertising regulations if they want to connect with customers without attracting citations, fines, or worse. Due to the heavy restrictions, many traditional advertising channels might not be available, so creating a message that resonates with customers will require strategy and […]

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Translating Artisanal Cannabis Growing Into Resume Format

Times are changing. In decades past, for individuals operating a home-based cannabis cultivation operation, the prospect of including this experience on a resume and subsequent job search has been a fantasy, afterthought, or impossibility. Nevertheless, cannabis growing is rapidly transforming from a secretive enterprise into a legitimate and respected profession. As evidenced by the voice […]

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Is My Cannabis Company Allowed on Facebook?

Considering cannabis is still a federally illegal, Schedule I drug, licensed operators in state-legal medical and adult-use markets have to navigate a particularly complex maze of red tape when it comes to advertising and marketing. In most cannabis markets, public-facing advertising is limited in many ways and in other markets, it’s completely restricted. This puts […]

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Last Brand Standing: Creating an Authentic Cannabis Brand

Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic. What does that mean exactly? How can you build an authentic brand for your own company and why is an authentic brand essential in the cannabis industry? Your brand is a way to immediately convey […]

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The Current State of Cannabis Business

One of the first things you learn in high school civics class is that there is federal law, and then there is state law. There are times where these two worlds collide; the collision is particularly bad when it comes to cannabis. Currently, we have 29 states plus the District of Columbia that have legalized […]

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Ask a Grower: How to Find a Location for Your Commercial Grow?

With the industry facing strict and over-reaching regulations, cannabis growers need to put a lot of thought into choosing a location for their commercial grow site. There are tons of things to consider — zoning, neighbors, the climate, local and state laws — and if you don’t know exactly what you’re looking for or exactly where […]

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