A recent survey by Ayr Wellness found 40% of employed cannabis consumers plan to take off April 20 from work, with 31% of respondents saying 4/20 is a special occasion along with 42% of medical cannabis patients that agreed that 4/20 is an important day.
In all, 23% of those polled indicated that their cannabis consumption habits would increase on 4/20 while 71% of respondents said their consumption habits would stay the same.
David Goubert, president and CEO of AYR Wellness, said the survey “revealed interesting trends and insights related to cannabis consumption habits.”
“The data proves that 4/20 is an important holiday for cannabis consumers of all types, so much so that nearly 40% are planning to take off work to celebrate. The survey also revealed notable trends in consumption formats and habits among various demographics, which is helpful for us when engaging with our customers in meaningful ways. At AYR, we aim to foster deep connection and loyalty among our customers and patients each time they enter one of our stores, browse online or use one of our products and we look forward to providing a memorable experience this 420 holiday.” — Goubert in a press release
The survey found most respondents – 73% – typically consumed cannabis between 5:00 p.m. and 10:00 p.m. Another 78% of respondents typically consumed cannabis by themselves. Eighty-eight percent of consumers who shared cannabis with others contributed to the supply with gummies (32%) and flower (40%) cited as the most shared products.
The survey found that 43% of respondents said they are somewhat comfortable interacting with people after consuming, while another 45% said they are somewhat comfortable being in public after consuming; 44% said they are somewhat comfortable consuming cannabis at social occasions when not everyone is partaking.
More than a quarter of survey respondents (26%) that are considered experienced cannabis consumers (between six and 20 years of consumption) indicated they smoked cannabis out of homemade or improvised devices.
The survey was conducted in February and March 2023, and included 900 Americans aged 21-74, who have purchased and consumed cannabis within the past six months.
Get daily cannabis business news updates. Subscribe
End
