Actor and musician Steven Van Zandt—or Little Steven—is launching a line of pre-rolls in partnership with Canna Provisions called Underground Apothecary, Asbury Park Press reports. Van Zandt is a Rock and Roll Hall of Fame inductee, a member of Bruce Springsteen’s E Street Band, and was featured in “The Sopranos.”
“The United States may be the only country in the world that considers health care, both physical and mental, as an afterthought. Little Steven’s Underground Apothecary was created to help combat that issue by focusing on natural, holistic remedies. Some will help relax you, some will help energize you, all will help you take charge of your own wellness.”—Van Zandt in a statement via the Park Press
Ten percent of the proceeds from the line will be donated to the National Organization for the Reform of Marijuana Laws (NORML).
“We need to help spread cannabis education, destigmatization, and stop unjust criminalization for a plant that not only does a lot of good but has proven during COVID to be almost as essential as art to people’s well-being and quality of life,” Van Zandt said in a statement
The products will be exclusively available at Canna Provisions store in Massachusetts.
Canna Provisions and its CEO Meg Sanders has previously partnered with musician Willie Nelson’s estate on his line of cannabis products, Willie’s Reserve.
“Little Steven wanted to be sure to have an approachable, low-THC and high-CBD cannabis that is less about the recreational high, and more for people seeking the benefits of cannabis and cannabinoids like high-CBD cannabis on the body and mind,” Sanders said in a statement.
Get daily cannabis business news updates. Subscribe